The struggling IT workforce looks to see a strong boost in 2003, with a new study predicting that IT managers will need to fill 1.1 million jobs in th...
View articleThe provider of voice, DSL and networking services brings its subsidiaries under a single brand to clear up any customer confusion and better compete ...
View articleSMS is coming. Can U.S. marketers create persuasive text messages on tiny cell phone screens? Will American consumers accept them? Read More...
View articleIt's easy to be a reporter in good times. Stories just bite you on the butt and say 'we're here.' It's tougher to find the good news in hard times. Yo...
View articleA scrappy dot-com that beat the odds and survived believes in marketing, not advertising. Now, some of the rules have changed. SEO is getting tougher;...
View articleHow do you become successful? It might be as simple as living by a few basic maxims. Read More...
View articleAdvertiserswant reach, numbers, and sales. The Web can deliver -- but their metrics aren't talking the same language. It's time the two camps talked. ...
View articleLots of people, especially those following Internet advertising and e-commerce, have said the concept of 'Internet time,' in which each "real" year re...
View articleAs the online advertising industry rebounds, sponsorships will surely be some of the most important vehicles. Read More...
View articleInternet currency: Pie in the sky, or does someone out there have enough vision and clout to make it happen? Read More...
View articlePeering into the future, Dana offers some predictions for the industry -- some wrong, some not so wrong. Read More...
View articleShareware combined with push technology. Skins and wraps. Dana predicts advertising in 2002 will be interactive and targeted, but not necessarily Web-...
View articleCreativity, context, and relevance in online advertising -- are they falling victim to the surge in email marketing? Read More...
View articleNew business models, new technologies, new metrics. Where will the money-making opportunities be in 2002? Read More...
View articleInternet advertising keeps pitching curveballs and posing conundrums we never even thought of in traditional media. Is it ethical when ads don't suppo...
View articleThe rule applies to technology, the Internet, and your own company: Networks work better and more efficiently than centralization. Doesn't Microsoft g...
View articleThe Web isn't a supermarket, it's a bazaar. For all the tech advances, we're back to wheeling, dealing, haggling, and negotiating in a virtual market ...
View articleOffline coupons drive them to online stores, online coupons drive them into offline stores. Leverage coupons correctly, and you could have a very merr...
View articleA face-off between privacy advocates and mass marketers is expected to soon come to a head. Read More...
View articleThe holidays could be a tough sell this year. Experts have been scrutinizing consumers' buying and spending with a view toward what's changed since Se...
View articleHang up the tinsel and mistletoe -- it's time for online merchants to usher in the holiday season. Read More...
View articleThese are trying times for all of us. So, stay in touch. Read More...
View articlePayPal is going public. This is the first Internet IPO in I don't know how long. So let's both celebrate it and analyze it. Read More...
View articleNew whiz-bang rich media email technology simply isn’t as exciting anymore, and it just takes one look into a typical inbox to figure out why. Read Mo...
View articleThe shock lasted all week, and it's still on many faces. But we've got to get this economy going again. It's not going to happen face to face. It's go...
View articleThe full question is, How far should publishers go in supporting the demands of advertisers for new ad formats, and how far is too far? Read More...
View articleIt's hard to run a business, and keep it running. It's even harder to be consistently funny. So imagine a funny outfit registering not only laughs but...
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