1.1 Million Jobs Coming for Haggard IT Workforce

1.1 Million Jobs Coming for Haggard IT Workforce

21y Dana Blankenhorn

1.1 Million Jobs Coming for Haggard IT Workforce

The struggling IT workforce looks to see a strong boost in 2003, with a new study predicting that IT managers will need to fill 1.1 million jobs in th...

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SBC Simplifies Brand, Offerings

SBC Simplifies Brand, Offerings

21y Dana Blankenhorn

SBC Simplifies Brand, Offerings

The provider of voice, DSL and networking services brings its subsidiaries under a single brand to clear up any customer confusion and better compete ...

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This Week's Agenda: SMS SOS?

This Week's Agenda: SMS SOS?

22y Dana Blankenhorn

This Week's Agenda: SMS SOS?

SMS is coming. Can U.S. marketers create persuasive text messages on tiny cell phone screens? Will American consumers accept them? Read More...

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This Week's Agenda: Signs of an Entrepreneurial Spring?

This Week's Agenda: Signs of an Entrepreneurial Spring?

22y Dana Blankenhorn

This Week's Agenda: Signs of an Entrepreneurial Sp...

It's easy to be a reporter in good times. Stories just bite you on the butt and say 'we're here.' It's tougher to find the good news in hard times. Yo...

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This Week's Agenda: Success for E-Commerce (But Not for E-Advertising)

This Week's Agenda: Success for E-Commerce (But Not for E-Advertising)

22y Dana Blankenhorn

This Week's Agenda: Success for E-Commerce (But No...

A scrappy dot-com that beat the odds and survived believes in marketing, not advertising. Now, some of the rules have changed. SEO is getting tougher;...

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This Week's Agenda: The Lanford Rules

This Week's Agenda: The Lanford Rules

22y Dana Blankenhorn

This Week's Agenda: The Lanford Rules

How do you become successful? It might be as simple as living by a few basic maxims. Read More...

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The Branding War: An Online Alliance?

The Branding War: An Online Alliance?

22y Dana Blankenhorn

The Branding War: An Online Alliance?

Advertiserswant reach, numbers, and sales. The Web can deliver -- but their metrics aren't talking the same language. It's time the two camps talked. ...

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This Week's Agenda: Defending Internet Time

This Week's Agenda: Defending Internet Time

22y Dana Blankenhorn

This Week's Agenda: Defending Internet Time

Lots of people, especially those following Internet advertising and e-commerce, have said the concept of 'Internet time,' in which each "real" year re...

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This Week's Agenda: Make Just One Brand Manager Happy

This Week's Agenda: Make Just One Brand Manager Happy

22y Dana Blankenhorn

This Week's Agenda: Make Just One Brand Manager Ha...

As the online advertising industry rebounds, sponsorships will surely be some of the most important vehicles. Read More...

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This Week's Agenda: Fred Investing

This Week's Agenda: Fred Investing

22y Dana Blankenhorn

This Week's Agenda: Fred Investing

Internet currency: Pie in the sky, or does someone out there have enough vision and clout to make it happen? Read More...

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This Week's Agenda: Predictions Can Be Wrong

This Week's Agenda: Predictions Can Be Wrong

22y Dana Blankenhorn

This Week's Agenda: Predictions Can Be Wrong

Peering into the future, Dana offers some predictions for the industry -- some wrong, some not so wrong. Read More...

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This Week's Agenda: That's a Wrap

This Week's Agenda: That's a Wrap

22y Dana Blankenhorn

This Week's Agenda: That's a Wrap

Shareware combined with push technology. Skins and wraps. Dana predicts advertising in 2002 will be interactive and targeted, but not necessarily Web-...

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This Week's Agenda: Has Email Killed the Web Ad Star?

This Week's Agenda: Has Email Killed the Web Ad Star?

22y Dana Blankenhorn

This Week's Agenda: Has Email Killed the Web Ad St...

Creativity, context, and relevance in online advertising -- are they falling victim to the surge in email marketing? Read More...

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This Week's Agenda: Let's Brainstorm

This Week's Agenda: Let's Brainstorm

22y Dana Blankenhorn

This Week's Agenda: Let's Brainstorm

New business models, new technologies, new metrics. Where will the money-making opportunities be in 2002? Read More...

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This Week's Agenda: Ads Without Content

This Week's Agenda: Ads Without Content

22y Dana Blankenhorn

This Week's Agenda: Ads Without Content

Internet advertising keeps pitching curveballs and posing conundrums we never even thought of in traditional media. Is it ethical when ads don't suppo...

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This Week's Agenda: Microsoft's Biggest Problem

This Week's Agenda: Microsoft's Biggest Problem

22y Dana Blankenhorn

This Week's Agenda: Microsoft's Biggest Problem

The rule applies to technology, the Internet, and your own company: Networks work better and more efficiently than centralization. Doesn't Microsoft g...

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This Week's Agenda: New Pricing for a New Century

This Week's Agenda: New Pricing for a New Century

22y Dana Blankenhorn

This Week's Agenda: New Pricing for a New Century

The Web isn't a supermarket, it's a bazaar. For all the tech advances, we're back to wheeling, dealing, haggling, and negotiating in a virtual market ...

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This Week's Agenda: Coupons for Christmas

This Week's Agenda: Coupons for Christmas

22y Dana Blankenhorn

This Week's Agenda: Coupons for Christmas

Offline coupons drive them to online stores, online coupons drive them into offline stores. Leverage coupons correctly, and you could have a very merr...

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Personalization Vs. Privacy Debate Heating Up

Personalization Vs. Privacy Debate Heating Up

22y Dana Blankenhorn

Personalization Vs. Privacy Debate Heating Up

A face-off between privacy advocates and mass marketers is expected to soon come to a head. Read More...

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This Week's Agenda: Ready for the Holidays?

This Week's Agenda: Ready for the Holidays?

22y Dana Blankenhorn

This Week's Agenda: Ready for the Holidays?

The holidays could be a tough sell this year. Experts have been scrutinizing consumers' buying and spending with a view toward what's changed since Se...

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This Week's Agenda: A Little Christmas

This Week's Agenda: A Little Christmas

23y Dana Blankenhorn

This Week's Agenda: A Little Christmas

Hang up the tinsel and mistletoe -- it's time for online merchants to usher in the holiday season. Read More...

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This Week's Agenda: Tapping Your Network

This Week's Agenda: Tapping Your Network

23y Dana Blankenhorn

This Week's Agenda: Tapping Your Network

These are trying times for all of us. So, stay in touch. Read More...

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Ray of Light

Ray of Light

23y Dana Blankenhorn

Ray of Light

PayPal is going public. This is the first Internet IPO in I don't know how long. So let's both celebrate it and analyze it. Read More...

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This Week’s Agenda: Email Arms Race

This Week’s Agenda: Email Arms Race

23y Dana Blankenhorn

This Week’s Agenda: Email Arms Race

New whiz-bang rich media email technology simply isn’t as exciting anymore, and it just takes one look into a typical inbox to figure out why. Read Mo...

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This Week's Agenda: Patriotic Duty

This Week's Agenda: Patriotic Duty

23y Dana Blankenhorn

This Week's Agenda: Patriotic Duty

The shock lasted all week, and it's still on many faces. But we've got to get this economy going again. It's not going to happen face to face. It's go...

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This Week's Agenda: How Far Should Publishers Go?

This Week's Agenda: How Far Should Publishers Go?

23y Dana Blankenhorn

This Week's Agenda: How Far Should Publishers Go?

The full question is, How far should publishers go in supporting the demands of advertisers for new ad formats, and how far is too far? Read More...

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This Week's Agenda: Peeling The Onion

This Week's Agenda: Peeling The Onion

23y Dana Blankenhorn

This Week's Agenda: Peeling The Onion

It's hard to run a business, and keep it running. It's even harder to be consistently funny. So imagine a funny outfit registering not only laughs but...

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