Consumers are living their lives mobile-first, so why haven't brands and marketers fully invested in the space?
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As the factors driving the success of online ad campaigns continue to evolve, it's important that we continue to similarly evolve the means and methods by which we are measuring effectiveness.
TV will become the next medium to be transformed by data-driven marketing. The wealth of digitally enabled data becomes relevant in the delivery of specific ads to specific households for TV advertising.
Sophisticated audience targeting, propensity modeling, and cross-channel execution are all now in play in the mobile marketing space.
Marketers need to explore the options becoming available for audience targeted mobile marketing, as those in the business of mobile ad tech and data analytics introduce them.