How Long Will It Take for Brands to Catch Up to the Mobile Consumer?
Media

How Long Will It Take for Brands to Catch Up to the Mobile Consumer?

10y Dana Hayes Jr.

How Long Will It Take for Brands to Catch Up to th...

Consumers are living their lives mobile-first, so why haven't brands and marketers fully invested in the space? Read More...

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Measurement Matters: How Advertisers Could Be Missing an Opportunity to Drive Big Dollars
Media

Measurement Matters: How Advertisers Could Be Missing an Opportunity to Dri...

10y Dana Hayes Jr.

Measurement Matters: How Advertisers Could Be Miss...

As the factors driving the success of online ad campaigns continue to evolve, it's important that we continue to similarly evolve the means and method...

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Addressable Television Is Ready for Prime Time
Media

Addressable Television Is Ready for Prime Time

10y Dana Hayes Jr.

Addressable Television Is Ready for Prime Time

TV will become the next medium to be transformed by data-driven marketing. The wealth of digitally enabled data becomes relevant in the delivery of sp...

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Think: Mobile First
Media

Think: Mobile First

10y Dana Hayes Jr.

Think: Mobile First

Sophisticated audience targeting, propensity modeling, and cross-channel execution are all now in play in the mobile marketing space. Read More...

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Mobile Demand Will Rocket with Improved People-Based Targeting
Media

Mobile Demand Will Rocket with Improved People-Based Targeting

10y Dana Hayes Jr.

Mobile Demand Will Rocket with Improved People-Bas...

Marketers need to explore the options becoming available for audience targeted mobile marketing, as those in the business of mobile ad tech and data a...

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D-Day: The Cookie is Crumbling
Media

D-Day: The Cookie is Crumbling

10y Dana Hayes Jr.

D-Day: The Cookie is Crumbling

As the cookie wanes, we now have data systems and science that allow us to leverage multiple sources of data to gauge audience propensity, build robus...

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Big Data vs. Better Data: Marketing Beyond Hunting & Gathering
Data insights

Big Data vs. Better Data: Marketing Beyond Hunting & Gathering

11y Dana Hayes Jr.

Big Data vs. Better Data: Marketing Beyond Hunting...

While it's true that marketers can know, learn and do more with data, just possessing it is not enough. Read More...

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More Effective Data Solutions: Bridging CRM and Digital Marketing
Media

More Effective Data Solutions: Bridging CRM and Digital Marketing

11y Dana Hayes Jr.

More Effective Data Solutions: Bridging CRM and Di...

Integrating longstanding marketing practices with new customer communication channels. Read More...

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