QR Code Scans Skyrocket in Q2 2012
Media

QR Code Scans Skyrocket in Q2 2012

11y Daniel Mickens

QR Code Scans Skyrocket in Q2 2012

Data from ScanLife shows a record breaking number of 5.3 million scans occurred in June. Read More...

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BrightTag Acquires SiteTagger
Agency Spotlight

BrightTag Acquires SiteTagger

12y Daniel Mickens

BrightTag Acquires SiteTagger

Also: Tribal DDB New York hires creative director, and other industry news from the week. Read More...

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YouTube Launches TrueView Video Ads for Android
Data insights

YouTube Launches TrueView Video Ads for Android

12y Daniel Mickens

YouTube Launches TrueView Video Ads for Android

The cost-per-view ad format will launch on Android devices this week, and roll out to all mobile platforms in coming weeks. Read More...

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Smartphone Content Buyers More Favorable to Mobile Ads
Media

Smartphone Content Buyers More Favorable to Mobile Ads

12y Daniel Mickens

Smartphone Content Buyers More Favorable to Mobile...

Smartphone content buyers generated higher CTRs than non-content buyers, says OPA study. Read More...

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Razzetti Leaves Grupo Gallegos for Lapiz
Agency Spotlight

Razzetti Leaves Grupo Gallegos for Lapiz

12y Daniel Mickens

Razzetti Leaves Grupo Gallegos for Lapiz

A roundup of digital ad and tech industry news from Adap.tv, David&Goliath, NGP VAN, and more. Read More...

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More African Americans, Hispanics Respond to Digital Audio Ads
Audience

More African Americans, Hispanics Respond to Digital Audio Ads

12y Daniel Mickens

More African Americans, Hispanics Respond to Digit...

Over 60 percent of Hispanics say they recall hearing an Internet radio ad in the past month - more than the general U.S. population. Read More...

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Nearly a Third of Likely Voters Ignore Live TV
Marketing

Nearly a Third of Likely Voters Ignore Live TV

12y Daniel Mickens

Nearly a Third of Likely Voters Ignore Live TV

Video ad firm Say Media updated its 2011 study with new findings that also showed smartphone usage is up in Florida and Ohio battlegrounds. Read More...

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Mariachi, Bears and Bikinis Spike Mike's Hard Lemonade Summer Campaigns
Media

Mariachi, Bears and Bikinis Spike Mike's Hard Lemonade Summer Campaigns

12y Daniel Mickens

Mariachi, Bears and Bikinis Spike Mike's Hard Lemo...

Boozy lemonade brand drives 86,000 mariachi song requests via Facebook, Twitter and Instagram for Cinco de Mayo. Read More...

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Turkish Airlines Asks Olympics Goers to Fly QR Flags
Marketing

Turkish Airlines Asks Olympics Goers to Fly QR Flags

12y Daniel Mickens

Turkish Airlines Asks Olympics Goers to Fly QR Fla...

The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London. Read More...

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Most Engaged Brand Fans Drive Significant Earned Media
Social

Most Engaged Brand Fans Drive Significant Earned Media

12y Daniel Mickens

Most Engaged Brand Fans Drive Significant Earned M...

Each brand content "sharer" creates 14 earned media impressions, says Google-owned Wildfire. Read More...

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ING Runs to iCrossing for NYC Marathon Social Community
Agency Spotlight

ING Runs to iCrossing for NYC Marathon Social Community

12y Daniel Mickens

ING Runs to iCrossing for NYC Marathon Social Comm...

Also news from PubMatic, Shiny Ads and Promodity. Read More...

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British Airways Turns Olympics Tweets into Digital Symphony
Social

British Airways Turns Olympics Tweets into Digital Symphony

12y Daniel Mickens

British Airways Turns Olympics Tweets into Digital...

BA campaign gives life to mood of fans by measuring how British supporters respond to the games. Read More...

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Walking Dead Images Creep Into Text Messages
Media

Walking Dead Images Creep Into Text Messages

12y Daniel Mickens

Walking Dead Images Creep Into Text Messages

Zlango is planning to let brands buy keyword-targeted text images. Read More...

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IPTV Use on the Rise
Ad Industry Metrics

IPTV Use on the Rise

12y Daniel Mickens

IPTV Use on the Rise

Ten percent of homes have Internet protocol televisions Read More

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Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2
Marketing

Nike Hopes to #RiseAbove Twitter Clutter During US Basketball Game 2

12y Daniel Mickens

Nike Hopes to #RiseAbove Twitter Clutter During US...

Hashtag generated 400 tweets since Game 1. Read More...

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Digitas Hires for New York and Atlanta
Agency Spotlight

Digitas Hires for New York and Atlanta

12y Daniel Mickens

Digitas Hires for New York and Atlanta

Elisa Steele moves to Skype, SapientNitro hires. Read More...

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KFC Web Series Says Living at Home Bites
Media

KFC Web Series Says Living at Home Bites

12y Daniel Mickens

KFC Web Series Says Living at Home Bites

KFC paired with Comedy Central to develop a branded series to promote a contest. Read More...

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Tablet Ads Perform Better with Interactivity, Says IAB UK
Data insights

Tablet Ads Perform Better with Interactivity, Says IAB UK

12y Daniel Mickens

Tablet Ads Perform Better with Interactivity, Says...

45% said they expect their favorite brands to advertise on tablets. Read More...

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44% Are Likely to Engage With Branded Image Content
Social

44% Are Likely to Engage With Branded Image Content

12y Daniel Mickens

44% Are Likely to Engage With Branded Image Conten...

New data on social media engagement from Performics. Read More...

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AOL, Arnold Worldwide, USA Today Hire
Agency Spotlight

AOL, Arnold Worldwide, USA Today Hire

12y Daniel Mickens

AOL, Arnold Worldwide, USA Today Hire

Marketing news roundup: PulsePoint, Nearby Now Read More...

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Facebook Drives 130% Purchase Lift for Euro Retailer ASOS
Social

Facebook Drives 130% Purchase Lift for Euro Retailer ASOS

12y Daniel Mickens

Facebook Drives 130% Purchase Lift for Euro Retail...

Data from comScore and Facebook said friends of fans were more likely to visit retailer's site. Read More...

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60% of Consumers Say They Expect Social Brand Response
Community Management

60% of Consumers Say They Expect Social Brand Response

12y Daniel Mickens

60% of Consumers Say They Expect Social Brand Resp...

Arnold Worldwide report shows social media is critical for CRM. Read More...

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Q&A: Jordan Schlachter Connects Brands to Sports Passion
Agency Spotlight

Q&A: Jordan Schlachter Connects Brands to Sports Passion

12y Daniel Mickens

Q&A: Jordan Schlachter Connects Brands to Sports P...

Schlachter joined promotion agency The Marketing Arm, adding serious sports industry experience. Read More...

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Ads on Tablets: 47% Engage, Says IAB
Data insights

Ads on Tablets: 47% Engage, Says IAB

12y Daniel Mickens

Ads on Tablets: 47% Engage, Says IAB

An IAB study shows 20% of mobile users access social media when they first wake up. Read More...

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Marketing News Roundup: SAY Media, PM Digital, T3
Marketing

Marketing News Roundup: SAY Media, PM Digital, T3

12y Daniel Mickens

Marketing News Roundup: SAY Media, PM Digital, T3

SAY Media names new president, PM Digital acquires Zeta Interactive. Read More...

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Soda Firm Takes Aim at Soda Goliath, Coke, on Facebook
Social

Soda Firm Takes Aim at Soda Goliath, Coke, on Facebook

12y Daniel Mickens

Soda Firm Takes Aim at Soda Goliath, Coke, on Face...

SodaStream is using organic social media marketing to get the word out. Read More...

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MLB Players Scored Twitter Followers During All-Star Game
Marketing

MLB Players Scored Twitter Followers During All-Star Game

12y Daniel Mickens

MLB Players Scored Twitter Followers During All-St...

MLB reveals social stats from in-game player interaction. Read More...

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