Data from ScanLife shows a record breaking number of 5.3 million scans occurred in June. Read More...
View articleAlso: Tribal DDB New York hires creative director, and other industry news from the week. Read More...
View articleThe cost-per-view ad format will launch on Android devices this week, and roll out to all mobile platforms in coming weeks. Read More...
View articleSmartphone content buyers generated higher CTRs than non-content buyers, says OPA study. Read More...
View articleA roundup of digital ad and tech industry news from Adap.tv, David&Goliath, NGP VAN, and more. Read More...
View articleOver 60 percent of Hispanics say they recall hearing an Internet radio ad in the past month - more than the general U.S. population. Read More...
View articleVideo ad firm Say Media updated its 2011 study with new findings that also showed smartphone usage is up in Florida and Ohio battlegrounds. Read More...
View articleBoozy lemonade brand drives 86,000 mariachi song requests via Facebook, Twitter and Instagram for Cinco de Mayo. Read More...
View articleThe campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London. Read More...
View articleEach brand content "sharer" creates 14 earned media impressions, says Google-owned Wildfire. Read More...
View articleAlso news from PubMatic, Shiny Ads and Promodity. Read More...
View articleBA campaign gives life to mood of fans by measuring how British supporters respond to the games. Read More...
View articleZlango is planning to let brands buy keyword-targeted text images. Read More...
View articleHashtag generated 400 tweets since Game 1. Read More...
View articleElisa Steele moves to Skype, SapientNitro hires. Read More...
View articleKFC paired with Comedy Central to develop a branded series to promote a contest. Read More...
View article45% said they expect their favorite brands to advertise on tablets. Read More...
View articleNew data on social media engagement from Performics. Read More...
View articleMarketing news roundup: PulsePoint, Nearby Now Read More...
View articleData from comScore and Facebook said friends of fans were more likely to visit retailer's site. Read More...
View articleArnold Worldwide report shows social media is critical for CRM. Read More...
View articleSchlachter joined promotion agency The Marketing Arm, adding serious sports industry experience. Read More...
View articleAn IAB study shows 20% of mobile users access social media when they first wake up. Read More...
View articleSAY Media names new president, PM Digital acquires Zeta Interactive. Read More...
View articleSodaStream is using organic social media marketing to get the word out. Read More...
View articleMLB reveals social stats from in-game player interaction. Read More...
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