Tequila Brand Spikes MLB All-Star Game Promo on Twitter
Marketing

Tequila Brand Spikes MLB All-Star Game Promo on Twitter

12y Daniel Mickens

Tequila Brand Spikes MLB All-Star Game Promo on Tw...

Don Julio sponsors a Twitter-centric real-world scavenger hunt. Read More...

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State Farm Pushes Firework Safety on Twitter
Financial Services

State Farm Pushes Firework Safety on Twitter

12y Daniel Mickens

State Farm Pushes Firework Safety on Twitter

Insurance co and retailers like Glasses.com run July 4 holiday campaigns. Read More...

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Women Flock to Tumblr and Groupon in Europe
Audience

Women Flock to Tumblr and Groupon in Europe

12y Daniel Mickens

Women Flock to Tumblr and Groupon in Europe

Nearly 70 percent of Tumblr visitors in Europe were women in May. Read More...

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Marketing News Roundup: Citibank, Verizon Wireless, Audience Science
Financial Services

Marketing News Roundup: Citibank, Verizon Wireless, Audience Science

12y Daniel Mickens

Marketing News Roundup: Citibank, Verizon Wireless...

IBM says 1 in 3 in three marketers plans to use mobile ads in 2012. Read More...

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Data Collection Up 400% Since 2011
Analytics

Data Collection Up 400% Since 2011

12y Daniel Mickens

Data Collection Up 400% Since 2011

Krux found data collection per page rose from 10 to 50 events year-over-year. Read More...

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Americans Spent 4.5B Minutes With Video Ads in May
Data insights

Americans Spent 4.5B Minutes With Video Ads in May

12y Daniel Mickens

Americans Spent 4.5B Minutes With Video Ads in May

Hulu topped the charts, serving 56 ads on average to video viewers in May. Read More...

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Insomniacs More Likely to Watch TV Online
Audience

Insomniacs More Likely to Watch TV Online

12y Daniel Mickens

Insomniacs More Likely to Watch TV Online

Resonate found insomniacs are 30% more likely to spend more than 40 hours a week online. Read More...

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Marketing News Roundup: Mindshare, GroupM, WebTrends
Marketing

Marketing News Roundup: Mindshare, GroupM, WebTrends

12y Daniel Mickens

Marketing News Roundup: Mindshare, GroupM, WebTren...

CBSSports.com fantasy football app; Mindshare names chief social officer; mobile tools launched. Read More...

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Spotify Listens Inform Facebook Targeting for Musicians
Display Advertising

Spotify Listens Inform Facebook Targeting for Musicians

12y Daniel Mickens

Spotify Listens Inform Facebook Targeting for Musi...

ReverbNation updated its ad system to employ Spotify, Rhapsody and other streaming music data. Read More...

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LA Kings Celebrate Stanley Cup Win With Instagram
Marketing

LA Kings Celebrate Stanley Cup Win With Instagram

12y Daniel Mickens

LA Kings Celebrate Stanley Cup Win With Instagram

Team also posted around 40 tweets during last night's game. Read More...

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NBA Launches First-Ever Social Media Awards
Community Management

NBA Launches First-Ever Social Media Awards

12y Daniel Mickens

NBA Launches First-Ever Social Media Awards

Twelve awards will be handed out June 20. Read More...

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Marketing News Roundup: Pernod Ricard, XL Marketing, GSI Commerce
Marketing

Marketing News Roundup: Pernod Ricard, XL Marketing, GSI Commerce

12y Daniel Mickens

Marketing News Roundup: Pernod Ricard, XL Marketin...

Pernod Ricard uses Facebook to fight underage drinking; XL Marketing gets $70 million investment. Read More...

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Asia-Pacific Drives Over One Third World's Mobile Ad Spend
Data insights

Asia-Pacific Drives Over One Third World's Mobile Ad Spend

12y Daniel Mickens

Asia-Pacific Drives Over One Third World's Mobile ...

Global mobile ad market was valued at over $5.3 billion for 2011. Read More...

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Study: Video Boosts Mobile Ad Engagement Rates
Data insights

Study: Video Boosts Mobile Ad Engagement Rates

12y Daniel Mickens

Study: Video Boosts Mobile Ad Engagement Rates

Medialets found mobile ad engagement rates can be improved by 35 percent with video. Read More...

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NHL Connects Digital, At-Home Stanley Cup Fans to Live Action
Media

NHL Connects Digital, At-Home Stanley Cup Fans to Live Action

12y Daniel Mickens

NHL Connects Digital, At-Home Stanley Cup Fans to ...

Molson Canadian, TicketMaster brand FanCam and mobile app extension. Read More...

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Google Removed 134 Million 'Bad' Ads in 2011
Paid Search

Google Removed 134 Million 'Bad' Ads in 2011

12y Daniel Mickens

Google Removed 134 Million 'Bad' Ads in 2011

Google ended 248K advertising accounts in 2011. Read More...

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