Over 60 percent of Hispanics say they recall hearing an Internet radio ad in the past month - more than the general U.S. population.
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Video ad firm Say Media updated its 2011 study with new findings that also showed smartphone usage is up in Florida and Ohio battlegrounds.
Boozy lemonade brand drives 86,000 mariachi song requests via Facebook, Twitter and Instagram for Cinco de Mayo.
The campaign has transformed 73 national country flags into QR codes and placed them on 94 digital bus shelters throughout London.
Each brand content "sharer" creates 14 earned media impressions, says Google-owned Wildfire.