3 developments in the mobile ecosystem that will have an impact on marketers.
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With the prevalence of mobile photo-sharing, here are three metrics brands could consider when executing such campaigns.
Advertisers must ask what is the value of an impression on mobile sites or within mobile apps?
How should advertisers react to this new entrant in an already crowded display advertising space?
The increasing use of mobile codes signals a shift in advertisers' belief that today's mobile handsets can be a conduit to bring the benefits of the "Internet experience" to their target audience.