Connect with experts to improve your customer support experience

Connect with experts to improve your customer support experience

8y Dave Evans

Connect with experts to improve your customer supp...

It goes without saying that it's important to respond to customers on social media. Far too many marketers don't do it, but there are platforms that c...

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Powerball math, Facebook, and how to build a proper social support site

Powerball math, Facebook, and how to build a proper social support site

8y Dave Evans

Powerball math, Facebook, and how to build a prope...

Brands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to ...

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Three ways to grow your total customer community

Three ways to grow your total customer community

8y Dave Evans

Three ways to grow your total customer community

Experts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong c...

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Building brand advocates in a connected world

Building brand advocates in a connected world

8y Dave Evans

Building brand advocates in a connected world

To create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such a...

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Why can't we all do a little less polluting?

Why can't we all do a little less polluting?

8y Dave Evans

Why can't we all do a little less polluting?

If consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously elim...

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Incorporating Social to Build Across Your Organization

Incorporating Social to Build Across Your Organization

8y Dave Evans

Incorporating Social to Build Across Your Organiza...

To correct the imbalance within the division of labor and increase corporate presence on digital platforms, consider adopting a workflow process built...

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Twitter: The Next Customer Care Channel

Twitter: The Next Customer Care Channel

9y Dave Evans

Twitter: The Next Customer Care Channel

How will Twitter's change to its DM character limit policy impact communication between brands and consumers, and alter the standards for customer eng...

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3 Ways to Build Peer-to-Peer Engagement

3 Ways to Build Peer-to-Peer Engagement

9y Dave Evans

3 Ways to Build Peer-to-Peer Engagement

When paired with other marketing efforts, peer-to-peer engagement, examples of which include gamification and redirection, can lift your likelihood of...

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Consistency Matters in Social Customer Care: Three Things to Help Get it Right

Consistency Matters in Social Customer Care: Three Things to Help Get it Right

9y Dave Evans

Consistency Matters in Social Customer Care: Three...

Social capital can help brands build trust and encourage customer loyalty, as long as marketers are consistent in social media strategy. Read More...

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Three Best Practices for Customer Engagement

Three Best Practices for Customer Engagement

9y Dave Evans

Three Best Practices for Customer Engagement

Relationships with customers is now worth twice as much as your measured brand value, as brand value has fallen by almost half in the past decade whil...

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Build Your Business by Aligning Policy With the Social Web

Build Your Business by Aligning Policy With the Social Web

9y Dave Evans

Build Your Business by Aligning Policy With the So...

Consumers are becoming more interested in why companies make the business decisions they do, and are choosing to be loyal to certain brands because of...

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Why eBay and Amazon Will Redefine Local Commerce

Why eBay and Amazon Will Redefine Local Commerce

9y Dave Evans

Why eBay and Amazon Will Redefine Local Commerce

The two e-commerce giants are changing the game for local commerce, and here are three things you can do about it. Read More...

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Delivering Great Customer Experiences

Delivering Great Customer Experiences

9y Dave Evans

Delivering Great Customer Experiences

To truly provide a great customer experience, you must combine the power of your customers with the power of your employees. Read More...

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Don’t Get Shacked

Don’t Get Shacked

9y Dave Evans

Don’t Get Shacked

What contributed to the failure of RadioShack? Could a a better use of social technology have made a difference for the brand? Read More...

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3 Practical Tips for Improved Social Customer Care

3 Practical Tips for Improved Social Customer Care

9y Dave Evans

3 Practical Tips for Improved Social Customer Care

These three tricks can help you enhance your social customer care, one of the touch points with the potential to create the most conversations among c...

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Data Deconstruction: Understanding Complex Social Influences

Data Deconstruction: Understanding Complex Social Influences

9y Dave Evans

Data Deconstruction: Understanding Complex Social ...

When you deconstruct and simplify your complex data patterns, you can better understand the data and build better social media marketing programs. Wha...

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Building Customer Loyalty With Social Media

Building Customer Loyalty With Social Media

9y Dave Evans

Building Customer Loyalty With Social Media

Beyond awareness and acquisition, you can measurably build your business using social media. Read More...

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The Rise of the Paid Social Network Business Model

The Rise of the Paid Social Network Business Model

9y Dave Evans

The Rise of the Paid Social Network Business Model

There's a growing acceptance of pay-for-play in the digital and, more specifically, social worlds. How will you adapt to the new model? Read More...

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Building Champions: The New Role of the CFO

Building Champions: The New Role of the CFO

10y Dave Evans

Building Champions: The New Role of the CFO

The chief financial officer (CFO) can now be an important champion for efforts to meet the demanding expectations of connected, involved consumers. Re...

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Social Media and the Challenge Facing CIOs

Social Media and the Challenge Facing CIOs

10y Dave Evans

Social Media and the Challenge Facing CIOs

Social media may have landed in marketing, but it’s increasingly the chief information officer (CIO) that’s being looked to for answers to the questio...

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Building Effective Measurement Models

Building Effective Measurement Models

10y Dave Evans

Building Effective Measurement Models

When deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that...

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Building Advocates, and Why It Really Matters

Building Advocates, and Why It Really Matters

10y Dave Evans

Building Advocates, and Why It Really Matters

Social advocates are important for your brand for more than just the good recommendations they could potentially write - loyal advocates will also def...

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Invest in Social Like You Believe It’s Real

Invest in Social Like You Believe It’s Real

10y Dave Evans

Invest in Social Like You Believe It’s Real

Invest in social by first taking stock of your social media presence, then making sure you have a timely customer engagement strategy, and finally by ...

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Customer Loyalty Restarts With Every Experience

Customer Loyalty Restarts With Every Experience

10y Dave Evans

Customer Loyalty Restarts With Every Experience

Allegiance to your brand begins again with every experience, from word-of-mouth mentions to small social objects like status updates that are passed ...

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Promoting Your Social Presence

Promoting Your Social Presence

10y Dave Evans

Promoting Your Social Presence

How can you build awareness for your social platforms? And once you build awareness, how do you get customers there? Here are tips and tricks for incr...

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SXSW 2014: Content Marketing, the Rise of the Dark Net, and the Maker Movement

SXSW 2014: Content Marketing, the Rise of the Dark Net, and the Maker Movement

10y Dave Evans

SXSW 2014: Content Marketing, the Rise of the Dark...

At this year's SXSW Interactive, there were sessions on social data and business analytics, content marketing, the rise of the Dark Net, and continued...

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Getting Social Customer Experience Right

Getting Social Customer Experience Right

10y Dave Evans

Getting Social Customer Experience Right

A look at how three brands are encouraging positive, socialized conversations that are aligned with business objectives and a desire to grow brand val...

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