How will Twitter's change to its DM character limit policy impact communication between brands and consumers, and alter the standards for customer engagement on social media platforms?
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When paired with other marketing efforts, peer-to-peer engagement, examples of which include gamification and redirection, can lift your likelihood of being recommended and renewed.
Social capital can help brands build trust and encourage customer loyalty, as long as marketers are consistent in social media strategy.
Relationships with customers is now worth twice as much as your measured brand value, as brand value has fallen by almost half in the past decade while the latter has doubled.
Consumers are becoming more interested in why companies make the business decisions they do, and are choosing to be loyal to certain brands because of their values.