Beyond awareness and acquisition, you can measurably build your business using social media.
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There's a growing acceptance of pay-for-play in the digital and, more specifically, social worlds. How will you adapt to the new model?
The chief financial officer (CFO) can now be an important champion for efforts to meet the demanding expectations of connected, involved consumers.
Social media may have landed in marketing, but it’s increasingly the chief information officer (CIO) that’s being looked to for answers to the question "what’s next?"
When deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that may challenge your thinking on the critical drivers for your business.