Listening Is a Skill Well Learned

Listening Is a Skill Well Learned

14y Dave Evans

Listening Is a Skill Well Learned

Four personal examples of companies that listened to their customers and ones that didn't – and how that affected the relationship. Read More...

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Social Media Is Not Free: Here's Why

Social Media Is Not Free: Here's Why

14y Dave Evans

Social Media Is Not Free: Here's Why

Twitter, Facebook, and Foursquare are free. TweetDeck is (still) free. So, social media is free, right? Wrong. Read More...

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Small Business Gets Social

Small Business Gets Social

14y Dave Evans

Small Business Gets Social

Some small companies that are proving they can hold their own in the social media marketing world. Read More...

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Social Objects and CPG Marketing

Social Objects and CPG Marketing

14y Dave Evans

Social Objects and CPG Marketing

Place the interests of your customers and stakeholders at the center of the conversation. Read More...

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Can Social Media Lead Sustainability?

Can Social Media Lead Sustainability?

14y Dave Evans

Can Social Media Lead Sustainability?

Social media can help consumers do more with less. Is your brand prepared? Read More...

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Got Policy?

Got Policy?

14y Dave Evans

Got Policy?

Social media, used by your employees outside of the office, potentially affects your business. Here are factors to consider when adopting a social com...

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Social Media for Business (to Business)

Social Media for Business (to Business)

14y Dave Evans

Social Media for Business (to Business)

B2B companies are using social technologies in innovative and business-building ways. Consider these examples. Read More...

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Social Media Analytics Powers the Whole Organization

Social Media Analytics Powers the Whole Organization

14y Dave Evans

Social Media Analytics Powers the Whole Organizati...

What is blooming in social Web analytics? A look at the SAS Global Forum brings some insight. Read More...

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Social Media: Your Customer Wants You!

Social Media: Your Customer Wants You!

14y Dave Evans

Social Media: Your Customer Wants You!

Your job as a marketer extends across the entire organization. Consider these examples. Read More...

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Social CRM: Do Your Homework

Social CRM: Do Your Homework

14y Dave Evans

Social CRM: Do Your Homework

What does "social CRM" really mean and what can it offer you? Here are some ways to use it to your advantage. Read More...

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How to Encourage Social Engagement

How to Encourage Social Engagement

14y Dave Evans

How to Encourage Social Engagement

Respect your audience and get involved in the activities that they enjoy. These companies did. Read More...

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Geo-Location Services Get Social

Geo-Location Services Get Social

14y Dave Evans

Geo-Location Services Get Social

If you own a retail store, restaurant, or any other business where people congregate, think about how you might apply the newest geo-location applicat...

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2010 and Web 3.0: The Year of the Social Business

2010 and Web 3.0: The Year of the Social Business

14y Dave Evans

2010 and Web 3.0: The Year of the Social Business

As the social Web continues to impact the business world, it's time to reconsider business design. Read More...

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Avoiding Collisions on the Social Web

Avoiding Collisions on the Social Web

14y Dave Evans

Avoiding Collisions on the Social Web

Lessons from MSN China, HÄagen-Dazs, Costco, and American Express. Read More...

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Interactive Application vs. Social Campaign

Interactive Application vs. Social Campaign

14y Dave Evans

Interactive Application vs. Social Campaign

What makes an application "social," and why you should care. Read More...

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Social Business: Creating a Foundation for Growth

Social Business: Creating a Foundation for Growth

14y Dave Evans

Social Business: Creating a Foundation for Growth

Three realistic tips to help optimize your social media program. Read More...

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Media and Publishing: New Social Tools Worth Noting

Media and Publishing: New Social Tools Worth Noting

14y Dave Evans

Media and Publishing: New Social Tools Worth Notin...

What Condé Nast could have learned from Meredith Publishing, iVillage, MTV's Guarida Azul, and Belo Interactive. Read More...

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Social Media Is Tailor-Made for SMBs

Social Media Is Tailor-Made for SMBs

14y Dave Evans

Social Media Is Tailor-Made for SMBs

How three small to medium-sized businesses tapped social networks to connect with customers. Read More...

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How to Empower Employees for Social Business

How to Empower Employees for Social Business

14y Dave Evans

How to Empower Employees for Social Business

Three steps for building a business that can generate the conversations that generate sales. Read More...

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Social Business and Customer Relationship Management

Social Business and Customer Relationship Management

15y Dave Evans

Social Business and Customer Relationship Manageme...

New tools are emerging that will bring better business insights from customer relationships and social media. Read More...

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Social Business: The New Black

Social Business: The New Black

15y Dave Evans

Social Business: The New Black

Social business strategy connects customers with each other and simultaneously with the business. A look at brands and experts who are making this con...

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Getting Down to Business on the Social Web

Getting Down to Business on the Social Web

15y Dave Evans

Getting Down to Business on the Social Web

Engaging the collective is one thing. Doing something constructive is something else. It's time to be constructive. Read More...

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SES: Managing Social Media

SES: Managing Social Media

15y Dave Evans

SES: Managing Social Media

Three guidelines for a better social Web experience for users and the realization of a truly powerful approach to marketing. Read More...

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Building a Community, Not a Theater

Building a Community, Not a Theater

15y Dave Evans

Building a Community, Not a Theater

How four brands give their communities a reason to engage and do more. Read More...

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The Essence of Social Grace

The Essence of Social Grace

15y Dave Evans

The Essence of Social Grace

The difference between black hat and white hat in social media marketing has more to do with intent than actual practice. Read More...

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Product Reviews as Social Media Marketing

Product Reviews as Social Media Marketing

15y Dave Evans

Product Reviews as Social Media Marketing

You know about Twitter and Facebook and all the rest. But product reviews as social media? You bet. Read More...

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Social Media in the Nonprofit Sector

Social Media in the Nonprofit Sector

15y Dave Evans

Social Media in the Nonprofit Sector

An initiative helps several nonprofit organizations develop a social media marketing plan. Here's what turned up. Read More...

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