Making Quantitative Sense of the Social Web

Making Quantitative Sense of the Social Web

15y Dave Evans

Making Quantitative Sense of the Social Web

Combine tactical measures and conversational data to devise a way to determine the return on social media investments. Read More...

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Get Started With Social Media

Get Started With Social Media

15y Dave Evans

Get Started With Social Media

Three things you can do today to get started in social media. Read More...

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Gap Widens Between Consumers and Marketers

Gap Widens Between Consumers and Marketers

15y Dave Evans

Gap Widens Between Consumers and Marketers

To succeed at social media marketing, a business must build trust and operate in alignment with its customers' interests rather than self-interest. Re...

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Marketing: Redefining What It Means

Marketing: Redefining What It Means

15y Dave Evans

Marketing: Redefining What It Means

Redefine what marketing means within your organization and move your brand forward, faster than you ever thought possible. Read More...

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Marketing and Operations Take Another Step Closer

Marketing and Operations Take Another Step Closer

15y Dave Evans

Marketing and Operations Take Another Step Closer

Bob Pearson's move from Dell to the Blog Council brings attention to the fusion of marketing and operations driven by the social Web. Read More...

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How Individuals Can Build a Robust Social Presence

How Individuals Can Build a Robust Social Presence

15y Dave Evans

How Individuals Can Build a Robust Social Presence

Tips for establishing professional visibility on the social Web and differentiating yourself from competitors. Read More...

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Getting an Affordable Social Media Education

Getting an Affordable Social Media Education

15y Dave Evans

Getting an Affordable Social Media Education

Approaches for online marketers to build a personal and professional development strategy. Read More...

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If I'd Wanted to Talk to a Robot...

If I'd Wanted to Talk to a Robot...

15y Dave Evans

If I'd Wanted to Talk to a Robot...

Using social spam will leave online marketers lost in space. Read More...

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Take Control by Letting Go

Take Control by Letting Go

15y Dave Evans

Take Control by Letting Go

What happens when the conversation goes down a path that is at odds with your marketing objectives? Read More...

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A Sea of Shared Knowledge

A Sea of Shared Knowledge

15y Dave Evans

A Sea of Shared Knowledge

Social media-based marketing stands in contrast to the traditional advertising practice of interrupting and telling. Not everyone gets that -- yet. Re...

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The New Social Contracts

The New Social Contracts

15y Dave Evans

The New Social Contracts

When you start a social campaign with a genuine, consumer-centric offer, all roads lead (eventually) to success. Read More...

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Social Media: Moving Into Programming

Social Media: Moving Into Programming

15y Dave Evans

Social Media: Moving Into Programming

How high-quality audio and video online content provides marketers with opportunities to connect with their audiences. Read More...

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Five Items for Your New Year's To-Do List

Five Items for Your New Year's To-Do List

15y Dave Evans

Five Items for Your New Year's To-Do List

Consider taking these steps to make your online marketing initiatives shine in 2009. Read More...

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Hello, My Friend

Hello, My Friend

15y Dave Evans

Hello, My Friend

The ability to manage friends and keep track of activity is a game changer for individuals and marketers alike. Read More...

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Social Conversions: Taking Step Two

Social Conversions: Taking Step Two

15y Dave Evans

Social Conversions: Taking Step Two

When your customer participates in a conversation following a purchase, a new lever has been pulled -- and that can make a big difference to your bott...

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Social Media: Why Measurement Is Key

Social Media: Why Measurement Is Key

15y Dave Evans

Social Media: Why Measurement Is Key

A look at the free and paid tools to create a baseline to measure and monitor your business on the social Web. Read More...

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Into the Pits: Time for an E-Marketing Tune-Up

Into the Pits: Time for an E-Marketing Tune-Up

15y Dave Evans

Into the Pits: Time for an E-Marketing Tune-Up

Time: Consider these approaches to measure, evaluate, and tune your Web site. Read More...

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Participating in the Visible Backchannel

Participating in the Visible Backchannel

15y Dave Evans

Participating in the Visible Backchannel

Twitter is a channel that can provide valuable, actionable insight. Just ask this Starbucks evangelist. Read More...

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Where to Get a Social Media Education

Where to Get a Social Media Education

15y Dave Evans

Where to Get a Social Media Education

Easy ways to get into social media faster than you thought possible and to make face-to-face connections. Read More...

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Increasing Digital Performance

Increasing Digital Performance

15y Dave Evans

Increasing Digital Performance

Emerging digital channels are defining the next round of brand winners. Read More...

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Social Media: More Sought After Than Sex

Social Media: More Sought After Than Sex

16y Dave Evans

Social Media: More Sought After Than Sex

An invitation to a very happening party. Are you ready to swing? Read More...

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Using the Entire Marketing Toolbox

Using the Entire Marketing Toolbox

16y Dave Evans

Using the Entire Marketing Toolbox

You can't integrate if there's just one element in a campaign. Read More...

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Why Johnny Won't Buy Your Ad

Why Johnny Won't Buy Your Ad

16y Dave Evans

Why Johnny Won't Buy Your Ad

How the social Web enforces truth in advertising. Read More

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How to Boost Your Online Presence

How to Boost Your Online Presence

16y Dave Evans

How to Boost Your Online Presence

Four techniques and 13 tools for adding a social element to an e-marketing strategy. Read More...

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Podcasting: Get Your Message Heard

Podcasting: Get Your Message Heard

16y Dave Evans

Podcasting: Get Your Message Heard

Podcasting conveys a sense of respect for customers by directly ceding control over when, where, and how they listen to a marketing message. A look at...

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Listen (If You Wanna Know a Secret)

Listen (If You Wanna Know a Secret)

16y Dave Evans

Listen (If You Wanna Know a Secret)

It's becoming hazardous to ignore the social Web. Here's why. Read More...

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Four Tips to Put the Social Feedback Cycle to Work

Four Tips to Put the Social Feedback Cycle to Work

16y Dave Evans

Four Tips to Put the Social Feedback Cycle to Work

How to link e-marketing programs to a company's internal disciplines, including human resources, operations, and product development. Read More...

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