The Offline Connection to Online Marketing

The Offline Connection to Online Marketing

16y Dave Evans

The Offline Connection to Online Marketing

As a marketer, how do you systematically ensure the retelling of favorable experiences? Consider touch-point analysis. Read More...

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Failing as a Brand Strategy

Failing as a Brand Strategy

16y Dave Evans

Failing as a Brand Strategy

What e-marketers can learn from Twitter's service outages. Meet the Fail Whale. Read More...

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Social Media: Business Objectives and Metrics

Social Media: Business Objectives and Metrics

16y Dave Evans

Social Media: Business Objectives and Metrics

What to consider when you tie your social media strategy to technology and how to measure its success. Read More...

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Putting Social Commerce to Work

Putting Social Commerce to Work

16y Dave Evans

Putting Social Commerce to Work

How marketers can put the customer's voice from word-of-mouth conversations to work. Read More...

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Marketing Pushback Hitting the Social Networks

Marketing Pushback Hitting the Social Networks

16y Dave Evans

Marketing Pushback Hitting the Social Networks

Four tips on how marketers can avoid treating the social Web as another forum for interruption. Read More...

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Thinking About the Social Web? Do Something!

Thinking About the Social Web? Do Something!

16y Dave Evans

Thinking About the Social Web? Do Something!

Like working in a matrix organization, you need the people who can impact you -- but who don't report to you -- to help you. Read More...

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Billions and Billions Served

Billions and Billions Served

16y Dave Evans

Billions and Billions Served

How marketers can quantify the impact of social media efforts. Read More...

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The Invisible Back Channel

The Invisible Back Channel

16y Dave Evans

The Invisible Back Channel

When an audience is ignored, revolts occur. How social media makes that happen even faster today. Read More...

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Would You Recommend Me?

Would You Recommend Me?

16y Dave Evans

Would You Recommend Me?

A tool helps marketers know when to engage product development, customer service, or other departments to bring about business changes that increase p...

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What Makes a Great Social Media Campaign?

What Makes a Great Social Media Campaign?

16y Dave Evans

What Makes a Great Social Media Campaign?

Lessons from the 10 worst social media campaigns. Read More...

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Social Media Metrics

Social Media Metrics

16y Dave Evans

Social Media Metrics

Tips for launching and measuring a social media marketing campaign. Read More...

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Social Media: Made for a Recession

Social Media: Made for a Recession

16y Dave Evans

Social Media: Made for a Recession

Tougher times favor highly-targeted media that can perform adequately at lower overall spend levels. Read More...

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Museum's Featured Exhibit: Social Media Integration

Museum's Featured Exhibit: Social Media Integration

16y Dave Evans

Museum's Featured Exhibit: Social Media Integratio...

What businesses can learn from the Brooklyn Museum's smart use of Twitter, Flickr, YouTube, and blogs. Read More...

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Making Social Media Work in 2008

Making Social Media Work in 2008

16y Dave Evans

Making Social Media Work in 2008

How an external partner network and even consultants can help you get better results in the social web. Read More...

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Social Media: Window Dressing or Community Building?

Social Media: Window Dressing or Community Building?

16y Dave Evans

Social Media: Window Dressing or Community Buildin...

How to assess a company's marketing strategy in social networks. Read More...

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Product Research Through Social Networks

Product Research Through Social Networks

16y Dave Evans

Product Research Through Social Networks

If you have a friend whom you trust and who has the answer to your question, why use a search engine? Read More...

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E-Marketing Effectiveness: Think Lowest Common Denominator

E-Marketing Effectiveness: Think Lowest Common Denominator

16y Dave Evans

E-Marketing Effectiveness: Think Lowest Common Den...

Create a campaign that one person would find useful; start by analyzing traffic patterns and then taking a chapter out of Facebook's bottom-up approac...

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Community: More Than a Tab

Community: More Than a Tab

16y Dave Evans

Community: More Than a Tab

Integrate marketing content with user-generated content and other tips for expanding a Web site's social elements. Read More...

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Defining Social Media

Defining Social Media

16y Dave Evans

Defining Social Media

Hint: marketers are still trying to figure out the "social" part. Read More...

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Revive Touch Points, On- and Offline

Revive Touch Points, On- and Offline

16y Dave Evans

Revive Touch Points, On- and Offline

Touch-point analysis underlies the effective use of social media. Read More...

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Facebook My Ride

Facebook My Ride

17y Dave Evans

Facebook My Ride

Online social networks are something you need to be a part of. How? Glad you asked. Read More...

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The Things People Talk About: How Not to Stand Out

The Things People Talk About: How Not to Stand Out

17y Dave Evans

The Things People Talk About: How Not to Stand Out

Why an online experience should be just as good or better than offline. Read More...

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Social Media: The Key is Behavior

Social Media: The Key is Behavior

17y Dave Evans

Social Media: The Key is Behavior

Behaviors acceptable in traditional interruptive advertising such as TV and radio are out-of-bounds in a social network. Read More...

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Page Views vs. Time Spent: Balance Competing Metrics

Page Views vs. Time Spent: Balance Competing Metrics

17y Dave Evans

Page Views vs. Time Spent: Balance Competing Metri...

Web 2.0 technologies are changing how marketers must engage with Web site visitors. Read More...

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Get What You Paid For: Add Social Media

Get What You Paid For: Add Social Media

17y Dave Evans

Get What You Paid For: Add Social Media

Online, spread beats spend. Read More

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Why Wal-Mart Is Going Social Media

Why Wal-Mart Is Going Social Media

17y Dave Evans

Why Wal-Mart Is Going Social Media

How consumer-generated media can boost commerce. Read More...

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The Passive Mass Audience Has Left the Building

The Passive Mass Audience Has Left the Building

17y Dave Evans

The Passive Mass Audience Has Left the Building

Tips for embracing active mass audiences on social networks. Read More...

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