Mash Up Your Marketing

Mash Up Your Marketing

17y Dave Evans

Mash Up Your Marketing

What new marketing partnerships can you implement...for free? Read More...

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Disney Turns 'Clockwork Orange'

Disney Turns 'Clockwork Orange'

17y Dave Evans

Disney Turns 'Clockwork Orange'

Why forcing viewers to watch an online ad gives marketers and advertisers the shaft. Read More...

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E-Marketing and the Time Bandits

E-Marketing and the Time Bandits

17y Dave Evans

E-Marketing and the Time Bandits

If your message is an intrusion, it's likely missing the mark. Read More...

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Marketing to the Long Tail

Marketing to the Long Tail

17y Dave Evans

Marketing to the Long Tail

Why it's essential to market outside the mainstream. Read More...

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Consumer-Placed Advertising... and Media Buying?

Consumer-Placed Advertising... and Media Buying?

17y Dave Evans

Consumer-Placed Advertising... and Media Buying?

Is the logical next step of consumer-created ads the consumer-mandated media placement? Read More...

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The Power of Brand

The Power of Brand

17y Dave Evans

The Power of Brand

In the age of social media, it doesn't matter what the message is if the brand isn't strong. Read More...

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Marketing, Minus the Interruption

Marketing, Minus the Interruption

17y Dave Evans

Marketing, Minus the Interruption

Imagine a world of individuals, sharing and participating in your brand communications. In a world like that, interruptions just aren't needed. Read M...

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Online Connectedness: JetBlue Gets It

Online Connectedness: JetBlue Gets It

17y Dave Evans

Online Connectedness: JetBlue Gets It

How decisive action, visible accountability, and a definitive plan for correction can gain notice in a connected marketplace. Read More...

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Who's the "User" in User-Generated Content?

Who's the "User" in User-Generated Content?

17y Dave Evans

Who's the "User" in User-Generated Content?

Can marketers make their own UGC? Read More

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User-Generated Content As a Marketing Medium

User-Generated Content As a Marketing Medium

17y Dave Evans

User-Generated Content As a Marketing Medium

A music video created by 200 fans. Read More...

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Agency of the Year: A Marketer's Perspective

Agency of the Year: A Marketer's Perspective

17y Dave Evans

Agency of the Year: A Marketer's Perspective

There really is an agency of the year, and it's not the consumer. Read More...

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Educational Marketing and the Information Junkie

Educational Marketing and the Information Junkie

17y Dave Evans

Educational Marketing and the Information Junkie

Educational marketing remains one of the best e-marketing vehicles. Read More...

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Roll Your Own Media

Roll Your Own Media

17y Dave Evans

Roll Your Own Media

With eyeballs up for grabs and no real quality hurdle for content, there's a perfect opportunity to experiment, develop a channel or two, and start to...

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Monetizing Video Is Only the Beginning

Monetizing Video Is Only the Beginning

17y Dave Evans

Monetizing Video Is Only the Beginning

The potential impact, from a Web marketer's perspective, of online video content. Read More...

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Social Networks and Marketing Hubs

Social Networks and Marketing Hubs

17y Dave Evans

Social Networks and Marketing Hubs

The more niche communities emerge online, the more marketers have a direct, visible channel into those communities. Read More...

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The Genius of the " And"

The Genius of the " And"

17y Dave Evans

The Genius of the " And"

In interactive marketing, "either/or" is not a choice. Read More

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Beyond the "Word" in Word of Mouth

Beyond the "Word" in Word of Mouth

17y Dave Evans

Beyond the "Word" in Word of Mouth

Word-of-mouth marketing for your eyes. Read More

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Just Let Go

Just Let Go

18y Dave Evans

Just Let Go

Letting customers do your marketing for you. Read More

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Maybe It's the Marketing

Maybe It's the Marketing

18y Dave Evans

Maybe It's the Marketing

How interactive marketing is -- and isn't -- supposed to work. Read More...

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Using the Entire Marketing Toolbox

Using the Entire Marketing Toolbox

18y Dave Evans

Using the Entire Marketing Toolbox

You can't integrate if there's just one element in a campaign. Read More...

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Integrating Interactive Campaigns

Integrating Interactive Campaigns

18y Dave Evans

Integrating Interactive Campaigns

Integrate to get the most from marketing spend, including from interactive. Read More...

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Convergence Strikes Home

Convergence Strikes Home

18y Dave Evans

Convergence Strikes Home

Is TV less effective? Not a problem. Read More

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E-Marketing Gets Physical

E-Marketing Gets Physical

18y Dave Evans

E-Marketing Gets Physical

Effective e-marketing is about the great things that happen when solid efforts connect with and drive an actual personal experience. Read More...

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"E-Marketing" Drops the "E"

"E-Marketing" Drops the "E"

18y Dave Evans

"E-Marketing" Drops the "E"

User-driven media and a more integrated approach to commercial communication are on the rise. Read More...

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The Rumors of Your Death...

The Rumors of Your Death...

18y Dave Evans

The Rumors of Your Death...

You've got the best job in the company but only 23 months to make it work. Read More...

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Giving Consumers a Choice (or Not)

Giving Consumers a Choice (or Not)

18y Dave Evans

Giving Consumers a Choice (or Not)

How the operations group drives e-marketing. Read More

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Social Networks and Dynamic User Profiles

Social Networks and Dynamic User Profiles

18y Dave Evans

Social Networks and Dynamic User Profiles

As social networks get better at signaling buyer intention, inventory use and valuations will rise. Read More...

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