Mash Up Your Marketing
Marketing

Mash Up Your Marketing

17y Dave Evans

Mash Up Your Marketing

What new marketing partnerships can you implement...for free? Read More...

View article
Disney Turns 'Clockwork Orange'
Marketing

Disney Turns 'Clockwork Orange'

17y Dave Evans

Disney Turns 'Clockwork Orange'

Why forcing viewers to watch an online ad gives marketers and advertisers the shaft. Read More...

View article
E-Marketing and the Time Bandits
Marketing

E-Marketing and the Time Bandits

17y Dave Evans

E-Marketing and the Time Bandits

If your message is an intrusion, it's likely missing the mark. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Marketing to the Long Tail
Marketing

Marketing to the Long Tail

17y Dave Evans

Marketing to the Long Tail

Why it's essential to market outside the mainstream. Read More...

View article
Consumer-Placed Advertising... and Media Buying?
Marketing

Consumer-Placed Advertising... and Media Buying?

17y Dave Evans

Consumer-Placed Advertising... and Media Buying?

Is the logical next step of consumer-created ads the consumer-mandated media placement? Read More...

View article
The Power of Brand
Marketing

The Power of Brand

17y Dave Evans

The Power of Brand

In the age of social media, it doesn't matter what the message is if the brand isn't strong. Read More...

View article
Marketing, Minus the Interruption
Marketing

Marketing, Minus the Interruption

17y Dave Evans

Marketing, Minus the Interruption

Imagine a world of individuals, sharing and participating in your brand communications. In a world like that, interruptions just aren't needed. Read M...

View article
Online Connectedness: JetBlue Gets It
Marketing

Online Connectedness: JetBlue Gets It

17y Dave Evans

Online Connectedness: JetBlue Gets It

How decisive action, visible accountability, and a definitive plan for correction can gain notice in a connected marketplace. Read More...

View article
Who's the "User" in User-Generated Content?
Marketing

Who's the "User" in User-Generated Content?

17y Dave Evans

Who's the "User" in User-Generated Content?

Can marketers make their own UGC? Read More

View article
User-Generated Content As a Marketing Medium
Marketing

User-Generated Content As a Marketing Medium

17y Dave Evans

User-Generated Content As a Marketing Medium

A music video created by 200 fans. Read More...

View article
Agency of the Year: A Marketer's Perspective
Marketing

Agency of the Year: A Marketer's Perspective

17y Dave Evans

Agency of the Year: A Marketer's Perspective

There really is an agency of the year, and it's not the consumer. Read More...

View article
Educational Marketing and the Information Junkie
Marketing

Educational Marketing and the Information Junkie

17y Dave Evans

Educational Marketing and the Information Junkie

Educational marketing remains one of the best e-marketing vehicles. Read More...

View article
Roll Your Own Media
Marketing

Roll Your Own Media

17y Dave Evans

Roll Your Own Media

With eyeballs up for grabs and no real quality hurdle for content, there's a perfect opportunity to experiment, develop a channel or two, and start to...

View article
Monetizing Video Is Only the Beginning
Marketing

Monetizing Video Is Only the Beginning

17y Dave Evans

Monetizing Video Is Only the Beginning

The potential impact, from a Web marketer's perspective, of online video content. Read More...

View article
Social Networks and Marketing Hubs
Marketing

Social Networks and Marketing Hubs

17y Dave Evans

Social Networks and Marketing Hubs

The more niche communities emerge online, the more marketers have a direct, visible channel into those communities. Read More...

View article
The Genius of the " And"
Marketing

The Genius of the " And"

17y Dave Evans

The Genius of the " And"

In interactive marketing, "either/or" is not a choice. Read More

View article
Beyond the "Word" in Word of Mouth
Marketing

Beyond the "Word" in Word of Mouth

17y Dave Evans

Beyond the "Word" in Word of Mouth

Word-of-mouth marketing for your eyes. Read More

View article
Just Let Go
Marketing

Just Let Go

18y Dave Evans

Just Let Go

Letting customers do your marketing for you. Read More

View article
Maybe It's the Marketing
Marketing

Maybe It's the Marketing

18y Dave Evans

Maybe It's the Marketing

How interactive marketing is -- and isn't -- supposed to work. Read More...

View article
Using the Entire Marketing Toolbox
Marketing

Using the Entire Marketing Toolbox

18y Dave Evans

Using the Entire Marketing Toolbox

You can't integrate if there's just one element in a campaign. Read More...

View article
Integrating Interactive Campaigns
Marketing

Integrating Interactive Campaigns

18y Dave Evans

Integrating Interactive Campaigns

Integrate to get the most from marketing spend, including from interactive. Read More...

View article
Convergence Strikes Home
Marketing

Convergence Strikes Home

18y Dave Evans

Convergence Strikes Home

Is TV less effective? Not a problem. Read More

View article
E-Marketing Gets Physical
Marketing

E-Marketing Gets Physical

18y Dave Evans

E-Marketing Gets Physical

Effective e-marketing is about the great things that happen when solid efforts connect with and drive an actual personal experience. Read More...

View article
"E-Marketing" Drops the "E"
Marketing

"E-Marketing" Drops the "E"

18y Dave Evans

"E-Marketing" Drops the "E"

User-driven media and a more integrated approach to commercial communication are on the rise. Read More...

View article
The Rumors of Your Death...
Marketing

The Rumors of Your Death...

18y Dave Evans

The Rumors of Your Death...

You've got the best job in the company but only 23 months to make it work. Read More...

View article
Giving Consumers a Choice (or Not)
Marketing

Giving Consumers a Choice (or Not)

18y Dave Evans

Giving Consumers a Choice (or Not)

How the operations group drives e-marketing. Read More

View article
Social Networks and Dynamic User Profiles
Marketing

Social Networks and Dynamic User Profiles

18y Dave Evans

Social Networks and Dynamic User Profiles

As social networks get better at signaling buyer intention, inventory use and valuations will rise. Read More...

View article