It goes without saying that it's important to respond to customers on social media. Far too many marketers don't do it, but there are platforms that c...
View articleBrands engaging with consumers in customer support forums or on social platforms like Facebook must fact check all content before sharing in order to ...
View articleExperts predict that there will be a greater emphasis on social business this year, thus making it more imperative for marketers to cultivate strong c...
View articleTo create brand advocates and ultimately increase conversion efficiency, connect and engage with audiences by leveraging social media platforms such a...
View articleIf consumers continue to reject ad content that interrupts the user experience, how can brands and marketers reach audiences while simultaneously elim...
View articleTo correct the imbalance within the division of labor and increase corporate presence on digital platforms, consider adopting a workflow process built...
View articleHow will Twitter's change to its DM character limit policy impact communication between brands and consumers, and alter the standards for customer eng...
View articleWhen paired with other marketing efforts, peer-to-peer engagement, examples of which include gamification and redirection, can lift your likelihood of...
View articleSocial capital can help brands build trust and encourage customer loyalty, as long as marketers are consistent in social media strategy. Read More...
View articleRelationships with customers is now worth twice as much as your measured brand value, as brand value has fallen by almost half in the past decade whil...
View articleConsumers are becoming more interested in why companies make the business decisions they do, and are choosing to be loyal to certain brands because of...
View articleThe two e-commerce giants are changing the game for local commerce, and here are three things you can do about it. Read More...
View articleTo truly provide a great customer experience, you must combine the power of your customers with the power of your employees. Read More...
View articleWhat contributed to the failure of RadioShack? Could a a better use of social technology have made a difference for the brand? Read More...
View articleThese three tricks can help you enhance your social customer care, one of the touch points with the potential to create the most conversations among c...
View articleWhen you deconstruct and simplify your complex data patterns, you can better understand the data and build better social media marketing programs. Wha...
View articleBeyond awareness and acquisition, you can measurably build your business using social media. Read More...
View articleThere's a growing acceptance of pay-for-play in the digital and, more specifically, social worlds. How will you adapt to the new model? Read More...
View articleThe chief financial officer (CFO) can now be an important champion for efforts to meet the demanding expectations of connected, involved consumers. Re...
View articleSocial media may have landed in marketing, but it’s increasingly the chief information officer (CIO) that’s being looked to for answers to the questio...
View articleWhen deciding which measurement models to use, consider adopting aspects of the study of correlation, which may allow you to discover connections that...
View articleSocial advocates are important for your brand for more than just the good recommendations they could potentially write - loyal advocates will also def...
View articleInvest in social by first taking stock of your social media presence, then making sure you have a timely customer engagement strategy, and finally by ...
View articleAllegiance to your brand begins again with every experience, from word-of-mouth mentions to small social objects like status updates that are passed ...
View articleHow can you build awareness for your social platforms? And once you build awareness, how do you get customers there? Here are tips and tricks for incr...
View articleAt this year's SXSW Interactive, there were sessions on social data and business analytics, content marketing, the rise of the Dark Net, and continued...
View articleA look at how three brands are encouraging positive, socialized conversations that are aligned with business objectives and a desire to grow brand val...
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