Does your company underestimate the value of your email marketing team’s efforts to increase engagement and site traffic? Read More...
View articleWhat is the most effective channel and the best strategy to reach consumers in today's market? According to research, email newsletters tailored for m...
View articleAs the industry continues to foster a mobile-first reality, email marketers should continue to leverage the relationship between email's inherent stru...
View articleWith more people reading emails on mobile devices than desktop, it's imperative for email marketers to think mobile-first, or risk missing out on a lo...
View articleLeveraging the customer data in marketing clouds, email marketers can run data-driven campaigns without necessarily having to send more emails. Read M...
View articleThe world of email marketing needs B2B intelligence, and the best email practitioners will look to powerhouse B2B companies to utilize their insights ...
View articleAlthough the email industry has been resistant to automation, machine learning may be better at testing subject lines than a human marketer could ever...
View articleIf your email marketing campaigns aren't resulting in a lot of "right swipes," or engagement, then maybe it's time to look into CRM retargeting soluti...
View articleEmail is no longer just about sending messages - it's about its future as a digital connective tissue. Read More...
View articleWhile "likes" on social media may be nice, what marketers, and in turn social networks, really love, are key sources of first-party data: email addres...
View articleThe concept of email blasting divides email marketers like almost no other topic - how do you view an email blast? Read More...
View articleEmail marketing companies need to embrace the marketing cloud, or risk being left behind in the industry. Read More...
View articleWill the email marketing ecosystem go the way of the automobile industry and see further consolidation? Are email marketers ready for the era of the m...
View articleData-onboarding is poised to revolutionize the digital marketing space. But you must have the appropriate rights to use "your" data in third-party cha...
View articleIf email marketers aren't leading the way in designing not just for a mobile-friendly world, but for a mobile-first one, they are missing out on huge ...
View articleWhy does it pay for marketers and consumers to stick with email? Because no matter what, it's always going to win, place, or at least show. Read More...
View articleWith its acquisition of LiveRamp, a provider of data onboarding services, Acxiom is helping to usher in the age of the addressable consumer. Read More...
View articleRecent trends have led to email service providers (ESPs) and data management platforms (DMPs) becoming hot commodities in the mergers and acquisitions...
View articleIf you are a technology company who sells cookie targeting solutions, the good times aren't over, but they are a-changin'. If you are a marketer who i...
View articleOracle Corporation, Larry Ellison's enterprise database computing company, is snapping up data management platform BlueKai for around $400 million. Re...
View articleBy using these Responsive Design strategies, emails can come to life across a variety of devices and contexts. Read More...
View articleColumnist Dave Hendricks and co-author Graham Gnall share practical, how-to guidance on coding email templates for responsive design in the first of t...
View articleBefore everyone gets their predictions in for 2014, can the email ecosystem take a quick victory lap? Columnist Dave Hendricks shares his picks and pa...
View articleEmail is a big data business; we collect, store, append, score and segment a lot of information. Has email marketing been left behind in the big data ...
View articleEvery year the percentage of email opens on mobile devices increases, while the number of voice calls decreases. It stands to reason that, eventually,...
View articleOne of the most frustrating and unnecessarily annoying speed bumps of the Internet is the login "username." Read More...
View articleBy next year everyone professionally engaged in interactive marketing is going to know about email hashes and why they're important. Read More...
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