Email Marketing Isn't Just About Sending Email
Email

Email Marketing Isn't Just About Sending Email

11y Dave Hendricks

Email Marketing Isn't Just About Sending Email

Email marketing is about the email address - the CRM targeting power of this unique identifier. Read More...

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How Email Is Finally Breaking Free and Crossing the Chasm
Email

How Email Is Finally Breaking Free and Crossing the Chasm

11y Dave Hendricks

How Email Is Finally Breaking Free and Crossing th...

Facebook's Custom Audiences technology will finally allow email to cross the chasm and join the ranks of advertising technologies and tactics recommen...

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What MarTech Means for All of Us Now
Email

What MarTech Means for All of Us Now

11y Dave Hendricks

What MarTech Means for All of Us Now

Data is a code word for a new category of products that fuse the roles of the CIO and CMO, creating a hybrid of advertising and technology that will c...

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Testing, for the Heck of It
Email

Testing, for the Heck of It

11y Dave Hendricks

Testing, for the Heck of It

Respected entrepreneurs, consultants, and practitioners answer the question: "If you didn't know anything about someone's email program and you had to...

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What Email Cavemen Can Learn From the Dinosaurs
Email

What Email Cavemen Can Learn From the Dinosaurs

11y Dave Hendricks

What Email Cavemen Can Learn From the Dinosaurs

Changing user behaviors can be an opportunity for those smart enough to get up from their desktop computers and walk around before they get extinguish...

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Big Data's Big Omission
Email

Big Data's Big Omission

11y Dave Hendricks

Big Data's Big Omission

An email-centric big data strategy will help your brand communicate more effectively over the long haul. Read More...

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A Not-So-Unique Definition of Big Data
Email

A Not-So-Unique Definition of Big Data

11y Dave Hendricks

A Not-So-Unique Definition of Big Data

Will the phrase "big data" ever make it into the Oxford English Dictionary? And why it should. Read More...

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Why Email Mobile Banner Ads Don't Have a Little 'X' in the Corner
Email

Why Email Mobile Banner Ads Don't Have a Little 'X' in the Corner

11y Dave Hendricks

Why Email Mobile Banner Ads Don't Have a Little 'X...

In the new year, stop hoping that someone will mistakenly "click" on your mobile or tablet app pop-up ad. Read More...

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Everything New Is Old Again
Email

Everything New Is Old Again

11y Dave Hendricks

Everything New Is Old Again

AOL looks to be number one in email again with its new webmail client Alto. Read More...

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Breaking News! Email Still No. 1 App for Mobile, News a Close 2nd
Email

Breaking News! Email Still No. 1 App for Mobile, News a Close 2nd

12y Dave Hendricks

Breaking News! Email Still No. 1 App for Mobile, N...

It's increasingly likely that the news is going to be read on a smartphone or a tablet, and that it's going to be delivered by email. Read More...

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Will Email ever Get Invited to the Private Exchange?
Email

Will Email ever Get Invited to the Private Exchange?

12y Dave Hendricks

Will Email ever Get Invited to the Private Exchang...

If you’re running a private exchange and want to make sure you’re truly offering your advertisers your best content and audience targeting, don’t leav...

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Smartphones Put Email on the Podium
Email

Smartphones Put Email on the Podium

12y Dave Hendricks

Smartphones Put Email on the Podium

What's an advertiser to do if they want to win the race to the best mobile impression? Read More...

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The Best Product for Marissa Mayer to Fix
Email

The Best Product for Marissa Mayer to Fix

12y Dave Hendricks

The Best Product for Marissa Mayer to Fix

Yahoo's most important and visible product is email. As in @yahoo.com. Read More...

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What Email Marketers Can Teach Facebook About Monetizing Audiences
Email

What Email Marketers Can Teach Facebook About Monetizing Audiences

12y Dave Hendricks

What Email Marketers Can Teach Facebook About Mone...

Facebook is missing out on a big opportunity to turn its biggest challenge - mobile monetization - into one of its biggest revenue sources. Read More...

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I'll Have Another
Email

I'll Have Another

12y Dave Hendricks

I'll Have Another

When a reader knows they're going to get something that is fresh, relevant, and personalized, they're more likely to open it. Read More...

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The Most Loyal Customer Is the Email Subscriber
Email

The Most Loyal Customer Is the Email Subscriber

12y Dave Hendricks

The Most Loyal Customer Is the Email Subscriber

If you want to maintain a steady business, you need to develop and nurture your email list - the best source of current and future business for your c...

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Why Now Is the Time to Invest in Email Innovation
Email

Why Now Is the Time to Invest in Email Innovation

12y Dave Hendricks

Why Now Is the Time to Invest in Email Innovation

Email is universal, it plays well with other marketing activities, and it still tugs at our personal strings. Read More...

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Facebook - Like It or Not?
Email

Facebook - Like It or Not?

12y Dave Hendricks

Facebook - Like It or Not?

As a publisher, you have an important choice to make: whether to adopt Facebook Connect as your sign-up and sign-on system, or not. Read More...

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Year of the What?
Email

Year of the What?

12y Dave Hendricks

Year of the What?

This year make sure you're driving consistency across the board to consumers, helping to amplify the creative and giving them the best experience poss...

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Is E-mail Marketing the 'TV' of Interactive Media?
Marketing

Is E-mail Marketing the 'TV' of Interactive Media?

13y Dave Hendricks

Is E-mail Marketing the 'TV' of Interactive Media?

Why e-mail is destined to remain the best-performing, yet least appreciated marketing medium. Read More...

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