Understanding Seller Woes
Marketing

Understanding Seller Woes

20y David Cohen

Understanding Seller Woes

Agency sympathy for publishers' problems -- and some suggestions for solutions. Read More...

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New-Business Best Practices
Marketing

New-Business Best Practices

20y David Cohen

New-Business Best Practices

It's not just what you win, but how you win it. Read More

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The Portal Myth
Marketing

The Portal Myth

20y David Cohen

The Portal Myth

Why it's so hard to build reach online. Read More

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A Gold Medal in Convergence
Marketing

A Gold Medal in Convergence

20y David Cohen

A Gold Medal in Convergence

This year's Olympics advertisers excelled in cross-media training. Read More...

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The Future of Media, MIT-Style
Marketing

The Future of Media, MIT-Style

20y David Cohen

The Future of Media, MIT-Style

The future of media is awesome, and it can be directly applied to interactive marketing. Read More...

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Broadband in Our Pockets
Marketing

Broadband in Our Pockets

20y David Cohen

Broadband in Our Pockets

Domestic mobile marketing is finally in sight. Read More

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Bringing Search Down to Earth
Marketing

Bringing Search Down to Earth

20y David Cohen

Bringing Search Down to Earth

Should search be an integral component of a brand advertiser's media plan, or are there more urgent marketing needs for search technology? Read More...

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Cannibalization or Addition?
Marketing

Cannibalization or Addition?

20y David Cohen

Cannibalization or Addition?

The Internet is behind the erosion of market share -- and mindshare -- in all media. Read More...

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Addressable TV: Myths and Realities
Marketing

Addressable TV: Myths and Realities

20y David Cohen

Addressable TV: Myths and Realities

The reality of 'ad serving' TV commercials is not as far-fetched as you might think. Read More...

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The State of Interactive Research
Marketing

The State of Interactive Research

20y David Cohen

The State of Interactive Research

Problems and progress in standardizing online research, reach and frequency, ad serving, and myriad other industry issues. Read More...

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Understanding Seller Woes
Marketing

Understanding Seller Woes

20y David Cohen

Understanding Seller Woes

Agency sympathy for publishers' problems -- and some suggestions for solutions. Read More...

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ITV and the Internet: Battle for the Living Room
Marketing

ITV and the Internet: Battle for the Living Room

20y David Cohen

ITV and the Internet: Battle for the Living Room

There's growing overlap between cable and the Internet. But convergence needn't be an all-or-nothing battle between media. Read More...

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Making the Case for Interactive Spend
Marketing

Making the Case for Interactive Spend

20y David Cohen

Making the Case for Interactive Spend

An open-and-shut case: five arguments to convince clients to spend on interactive in 2005. Read More...

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Intellectual Calisthenics
Marketing

Intellectual Calisthenics

20y David Cohen

Intellectual Calisthenics

Interactive advertising would be so much more effective if we could... Read More...

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Closing the Loop in a Research-Fatigued World
Marketing

Closing the Loop in a Research-Fatigued World

20y David Cohen

Closing the Loop in a Research-Fatigued World

1,500 studies can't be that wrong. Read More...

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Countdown to the Upfront
Marketing

Countdown to the Upfront

20y David Cohen

Countdown to the Upfront

It's not often over $10 billion changes hands in a few weeks. Let's capitalize on the momentum! Read More...

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Metadata: Our Savior
Marketing

Metadata: Our Savior

20y David Cohen

Metadata: Our Savior

Metadata can make digital media more advertiser-friendly. Read More

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Planning for What Matters Now
Marketing

Planning for What Matters Now

20y David Cohen

Planning for What Matters Now

Clients are allocating budgets to interactive again. Trends they, and their agencies, should consider. Read More...

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The "On-Demandification" of Popular Culture
Marketing

The "On-Demandification" of Popular Culture

20y David Cohen

The "On-Demandification" of Popular Culture

Consumers want what they want, and they want it now. Read More...

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Maintaining Credibility
Marketing

Maintaining Credibility

20y David Cohen

Maintaining Credibility

Interactive marketing fits all client needs, right? Or not so right? Read More...

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Quit Whining, and Grow Up
Marketing

Quit Whining, and Grow Up

20y David Cohen

Quit Whining, and Grow Up

The evolving buyer/seller relationship. Read More

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2003: The Year in Review
Marketing

2003: The Year in Review

20y David Cohen

2003: The Year in Review

A look back at the year in e-marketing and some predictions for 2004. Read More...

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One Step Forward, One Step Back
Marketing

One Step Forward, One Step Back

20y David Cohen

One Step Forward, One Step Back

Industry players now agree on some key definitions, but problems are still holding us back. Read More...

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Giving Thanks on Thanksgiving
Marketing

Giving Thanks on Thanksgiving

20y David Cohen

Giving Thanks on Thanksgiving

Interactive marketers have plenty to be thankful for this year. Here's David's list. Read More...

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The DVR Panic Button
Marketing

The DVR Panic Button

20y David Cohen

The DVR Panic Button

Networks, advertisers, and agencies may have ignored interactive; now, try ignoring 7 million DVR households. Read More...

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SD Memory Cards to Drive Market for Digital Content
Audience

SD Memory Cards to Drive Market for Digital Content

20y David Cohen

SD Memory Cards to Drive Market for Digital Conten...

When it comes to consumers and digital content, a report predicts that Secure Digital (SD) memory cards will become the standard for transporting data...

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Postcard from Korea
Marketing

Postcard from Korea

21y David Cohen

Postcard from Korea

East meets West: a traveler's survey of the media and tech landscape. Read More...

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