Creating an Engagement Index
Email

Creating an Engagement Index

12y David Daniels

Creating an Engagement Index

How to establish a scoring system to assess the health and performance of your email subscriber list. Read More...

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Innovations in Email, the 2011 Edition
Email

Innovations in Email, the 2011 Edition

12y David Daniels

Innovations in Email, the 2011 Edition

A look back at significant happenings in the email marketing industry in 2011. Read More...

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Exploring New Approaches to Monetizing Email Ad Inventory
Email

Exploring New Approaches to Monetizing Email Ad Inventory

12y David Daniels

Exploring New Approaches to Monetizing Email Ad In...

An interview with Dave Hendricks and Matt Keiser of LiveIntent. Read More...

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Email's Death Has Been Greatly Exaggerated
Email

Email's Death Has Been Greatly Exaggerated

12y David Daniels

Email's Death Has Been Greatly Exaggerated

Email is our digital fingerprint and needed for just about anything consumers do online. Read More...

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When Size Matters: Managing List Hygiene
Email

When Size Matters: Managing List Hygiene

12y David Daniels

When Size Matters: Managing List Hygiene

Marketers must not only look at click-through rates but also use click-through data as a segmentation attribute to target subscribers that are not eng...

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Testing: Why Failure Must Be an Option
Email

Testing: Why Failure Must Be an Option

13y David Daniels

Testing: Why Failure Must Be an Option

Better to test a small bit of your list and experience some small failure, then launch a mailing to your entire list and experience failure in a massi...

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The Mobile Evolution of Email
Email

The Mobile Evolution of Email

13y David Daniels

The Mobile Evolution of Email

With consumers doing more and more on their phones, the need to deliver relevant email messages has never been more important. Read More...

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Using Mobile Applications to Improve Email Acquisition
Email

Using Mobile Applications to Improve Email Acquisition

13y David Daniels

Using Mobile Applications to Improve Email Acquisi...

As the mobile Internet begins to supplant the traditional PC, email marketers must be prepared to connect their initiatives to mobile opportunities. R...

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Connecting Social and Email Marketing
Email

Connecting Social and Email Marketing

13y David Daniels

Connecting Social and Email Marketing

A Q&A with Rusty Warner exploring the latest tactics for email marketers attempting to combine their email efforts with social media sites. Read M...

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The State of Deliverability - New Innovations to Remedy Old Problems
Email

The State of Deliverability - New Innovations to Remedy Old Problems

13y David Daniels

The State of Deliverability - New Innovations to R...

An interview with Dave Lewis on the challenges of email delivery. Read More...

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The Relevance Imperative: Why and How To Become Relevant
Email

The Relevance Imperative: Why and How To Become Relevant

13y David Daniels

The Relevance Imperative: Why and How To Become Re...

Consumers require different methods to be seduced into allowing a brand to remain in their lives. Read More...

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The Renaissance of Email
Email

The Renaissance of Email

13y David Daniels

The Renaissance of Email

Email proves it's here to stay as it becomes the connected hub to other nascent text-based marketing channels, such as mobile and social. Read More...

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5 Connected Marketing Tactics to Prepare for Facebook Messages
Marketing

5 Connected Marketing Tactics to Prepare for Facebook Messages

13y David Daniels

5 Connected Marketing Tactics to Prepare for Faceb...

What Facebook's latest move means for e-mail and other marketers. Read More...

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Improve Your E-Mail Marketing Efforts
Marketing

Improve Your E-Mail Marketing Efforts

19y David Daniels

Improve Your E-Mail Marketing Efforts

Five tips to help you meet your year-end goals. Read More...

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E-Mail Authentication: Restoring Trust in E-Mail
Marketing

E-Mail Authentication: Restoring Trust in E-Mail

19y David Daniels

E-Mail Authentication: Restoring Trust in E-Mail

How to jump on the e-mail authentication train and help restore trust in e-mail. Read More...

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Get Rid of the F-Word
Marketing

Get Rid of the F-Word

19y David Daniels

Get Rid of the F-Word

E-mail marketers think "frequency" much too frequently. Read More...

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Assigning a Value to E-Mail Addresses
Marketing

Assigning a Value to E-Mail Addresses

19y David Daniels

Assigning a Value to E-Mail Addresses

E-mail addresses have a shelf life. Determining your list's value and applying that value. Read More...

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Integrating E-Mail Marketing and Web Analytics
Marketing

Integrating E-Mail Marketing and Web Analytics

19y David Daniels

Integrating E-Mail Marketing and Web Analytics

Easy-to-use, affordable tools are finally available. Read More...

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RSS' Effect on E-Mail Marketing
Marketing

RSS' Effect on E-Mail Marketing

19y David Daniels

RSS' Effect on E-Mail Marketing

RSS as an alternative to e-mail marketing isn't as black and white as you might think. Read More...

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Improving E-Mail Performance Through Testing
Marketing

Improving E-Mail Performance Through Testing

19y David Daniels

Improving E-Mail Performance Through Testing

Trial and error is a central part of marketing. Tips to make your trials a bit more scientific. Read More...

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Optimizing Registration Pages
Marketing

Optimizing Registration Pages

19y David Daniels

Optimizing Registration Pages

Tactics to maximize registration and opt-in page effectiveness. Read More...

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E-Mail 2004: Year in Review and a Look Ahead to 2005
Marketing

E-Mail 2004: Year in Review and a Look Ahead to 2005

19y David Daniels

E-Mail 2004: Year in Review and a Look Ahead to 20...

E-mail marketing saw more seismic changes in 2004 than ever before. A roundup of what happened and how it will affect e-mail in the coming year. Read ...

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The Identity Crisis and E-Mail Authentication: Finding Your Identity
Marketing

The Identity Crisis and E-Mail Authentication: Finding Your Identity

19y David Daniels

The Identity Crisis and E-Mail Authentication: Fin...

We’re further from fixing the e-mail identity crisis than anyone wants to admit. Five ideas for mitigating the delivery risks. Read More...

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E-mail and Attitudinal Segmentation
Marketing

E-mail and Attitudinal Segmentation

19y David Daniels

E-mail and Attitudinal Segmentation

Using behavior and attitudes to build a complete picture of your customers. Read More...

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Improve E-Mail Campaigns With Behavioral Data
Marketing

Improve E-Mail Campaigns With Behavioral Data

20y David Daniels

Improve E-Mail Campaigns With Behavioral Data

The open rate has become a near-useless metric. Move beyond it. Read More...

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Get Rid Of The F-Word
Marketing

Get Rid Of The F-Word

20y David Daniels

Get Rid Of The F-Word

E-mail marketers think 'frequency' much too frequently. Read More

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MAP is Spam’s Simple Answer
Email

MAP is Spam’s Simple Answer

20y David Daniels

MAP is Spam’s Simple Answer

Steven Trupp says that current spam propogation measures are so primitive that a simple piece of software can solve most of the problem. Read More...

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