Back to the Future: Are Happy Days Here Again?

Media Back to the Future: Are Happy Days Here Again?

9y David Toner

Back to the Future: Are Happy Days Here Again?

Two new ad types from Jerry Seinfeld for Acura with Sony/Crackle and Facebook demonstrate that bleeding-edge digital ad leaders are heading back to th...

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Return of the King: Lebron James Masters the Personal Brand Rebound

Marketing Return of the King: Lebron James Masters the Personal Brand Rebound

9y David Toner

Return of the King: Lebron James Masters the Perso...

Basketball fans will continue to debate where King James ranks with the all-time greats, but amongst the broader, mainstream audience, his brand has r...

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One Screen, Two Screens, We All Scream for Multi-Screens

Media One Screen, Two Screens, We All Scream for Multi-Screens

9y David Toner

One Screen, Two Screens, We All Scream for Multi-S...

Social and television networks playing nicely together showcase the possibilities of true screen convergence. Read More...

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Getting' Jiggy With GIFs

Media Getting' Jiggy With GIFs

9y David Toner

Getting' Jiggy With GIFs

How Miley Cyrus' infamous foam finger twerkfest raises a bigger question around video rights and distribution. Read More...

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Bringing Music Back

Media Bringing Music Back

9y David Toner

Bringing Music Back

Now is the time to reengage your audience or, like a certain artist, reach an entirely new demographic. Read More...

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Must-See Online Programming?

Media Must-See Online Programming?

9y David Toner

Must-See Online Programming?

What is the potential and value of "must-view" online content? And what exactly will the content be? Read More...

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Let's Go Surfing Now…

Media Let's Go Surfing Now…

9y David Toner

Let's Go Surfing Now…

Online video's growth will not replace other mediums, but rather they too will catch the wave as videos become the dominant form of consumption. Read ...

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Video Killed the Pre-Roll Star

Media Video Killed the Pre-Roll Star

10y David Toner

Video Killed the Pre-Roll Star

Now armed with the right tools - for producing and delivering digital video - marketers can fine-tune not only the messages but also the channels they...

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