In-Game Ad Firm Tap Me Cultivates Ties to Mobile Developers

In-Game Ad Firm Tap Me Cultivates Ties to Mobile Developers

13y David Ward

In-Game Ad Firm Tap Me Cultivates Ties to Mobile D...

Chicago firm is beta testing a platform for ads in iPhone-, iPad- and Android-based games. Read More...

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Media Brands Embrace Gamification Trend

Media Brands Embrace Gamification Trend

13y David Ward

Media Brands Embrace Gamification Trend

Bing, Google, Zynga, and Playboy touted the use of game mechanics in online campaigns at the first Gamification Summit. Read More...

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'Burn Notice' Game Takes a Hyundai Sponsorship Further

'Burn Notice' Game Takes a Hyundai Sponsorship Further

13y David Ward

'Burn Notice' Game Takes a Hyundai Sponsorship Fur...

Game format emerges as a means to extend USA Network's product placement deals online. Read More...

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Yahoo Touts Display Ad Gains in Q3, But Revenue Is Flat

Yahoo Touts Display Ad Gains in Q3, But Revenue Is Flat

13y David Ward

Yahoo Touts Display Ad Gains in Q3, But Revenue Is...

Double-digit growth in display ad revenue helped offset some declines in search. Read More...

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BAT Inks Deal With RCA/JIVE Label for Artist Endorsements

BAT Inks Deal With RCA/JIVE Label for Artist Endorsements

13y David Ward

BAT Inks Deal With RCA/JIVE Label for Artist Endor...

More music stars come to Brand Affinity Technologies' pro athlete endorsement platform. Read More...

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Ad.com, Microsoft, ValueClick Among Most Compliant Ad Networks

Ad.com, Microsoft, ValueClick Among Most Compliant Ad Networks

14y David Ward

Ad.com, Microsoft, ValueClick Among Most Compliant...

DoubleVerify's Trust Index measured compliance and brand safety among ad tech firms. Read More...

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Dell CMO Erin Nelson to Join Bazaarvoice

Dell CMO Erin Nelson to Join Bazaarvoice

14y David Ward

Dell CMO Erin Nelson to Join Bazaarvoice

Nelson will take over for Sam Decker as chief marketing officer for the social commerce company. She joins after 20 months in the top marketing spot a...

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Affluent Gravitating Toward Digital Media, New Ipsos Mendelsohn Survey Finds

Affluent Gravitating Toward Digital Media, New Ipsos Mendelsohn Survey Finds

14y David Ward

Affluent Gravitating Toward Digital Media, New Ips...

Ninety-eight percent of affluents are online and most are reducing their consumption of print magazines and newspapers. Read More...

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Digital Comics Show Potential As Ad Platform

Digital Comics Show Potential As Ad Platform

14y David Ward

Digital Comics Show Potential As Ad Platform

ComiXology recently ran its first ad on its iPhone/iPad application. Read More...

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Former Digitas CEO Kenny Named Akamai President

Former Digitas CEO Kenny Named Akamai President

14y David Ward

Former Digitas CEO Kenny Named Akamai President

Kenny was CEO of Digitas until its acquisition by Publicis and later stayed to guide the agency holding company's digital strategy. Read More...

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Adobe Buys Day Software for $240 Million

Adobe Buys Day Software for $240 Million

14y David Ward

Adobe Buys Day Software for $240 Million

Adobe Systems announced plans to purchase open source CMS company Day Software. Read More...

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Many Marketers Paying Lip Service to Mobile, Social Channels

Many Marketers Paying Lip Service to Mobile, Social Channels

14y David Ward

Many Marketers Paying Lip Service to Mobile, Socia...

Many are focused on social media metrics like follower counts, rather than leads and sales, finds study by eROI. Read More...

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As Weather.com Relaunch Sponsor, Toyota Touts Prius Anniversary

As Weather.com Relaunch Sponsor, Toyota Touts Prius Anniversary

14y David Ward

As Weather.com Relaunch Sponsor, Toyota Touts Priu...

Exclusive relaunch partner, Toyota, highlights 10th Prius anniversary. Read More...

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MTV Music Inks Online Video Ad Deal With Warner Music Group

MTV Music Inks Online Video Ad Deal With Warner Music Group

14y David Ward

MTV Music Inks Online Video Ad Deal With Warner Mu...

Deal may help MTV compete better with Vevo and YouTube when it comes to selling ads around music videos. Read More...

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CraveOnline Partners with Sony Ericsson on Summer Concert Hub

CraveOnline Partners with Sony Ericsson on Summer Concert Hub

14y David Ward

CraveOnline Partners with Sony Ericsson on Summer ...

Online publisher of entertainment, sports, and lifestyle articles and videos forges an online event sponsorship deal with mobile phone maker Read More...

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E3 Highlights Growing Role for Ad-Supported Gaming

E3 Highlights Growing Role for Ad-Supported Gaming

14y David Ward

E3 Highlights Growing Role for Ad-Supported Gaming

Consumer goods giants have taken a strong interest in social media games like Tiki Farm and Bejeweled Blitz. Read More...

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Suit Against Google Highlights Surge in Click Fraud

Suit Against Google Highlights Surge in Click Fraud

14y David Ward

Suit Against Google Highlights Surge in Click Frau...

Lawsuit filed by Seattle locksmith is first click fraud legal action Google has faced since 2006. Read More...

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Kodak CMO Resigns, Known for Digital Savvy

Kodak CMO Resigns, Known for Digital Savvy

14y David Ward

Kodak CMO Resigns, Known for Digital Savvy

Jeff Hayzlett will leave by May 28 to work on personal projects. Read More...

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Yahoo Reports Higher Earnings on Microsoft Search Deal

Yahoo Reports Higher Earnings on Microsoft Search Deal

14y David Ward

Yahoo Reports Higher Earnings on Microsoft Search ...

Quarterly profit more than doubled thanks to sale of Zimbra and early fruits of Microsoft deal. Read More...

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Social Media Played Big Role in Driving Oscar Interest

Social Media Played Big Role in Driving Oscar Interest

14y David Ward

Social Media Played Big Role in Driving Oscar Inte...

Twitter activity was very strong during this year's telecast. Read More...

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IAB Panel: Some Middlemen Playing Loose with Campaign Data

IAB Panel: Some Middlemen Playing Loose with Campaign Data

14y David Ward

IAB Panel: Some Middlemen Playing Loose with Campa...

Vendors accused of using ad data without the knowledge of publishers or advertisers. Read More...

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WildTangent Targets Social Media Games and Virtual Worlds

WildTangent Targets Social Media Games and Virtual Worlds

14y David Ward

WildTangent Targets Social Media Games and Virtual...

New platform seeks to aggregate audiences across several online gaming experiences. Read More...

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How Vivaki's 'The Pool' Settled on 'Ad Selector' Video Format

How Vivaki's 'The Pool' Settled on 'Ad Selector' Video Format

14y David Ward

How Vivaki's 'The Pool' Settled on 'Ad Selector' V...

Agency execs present a detailed case for more user choice in video ads. Read More...

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At IAB Annual Meeting, Talk of New Money for Digital Ads

At IAB Annual Meeting, Talk of New Money for Digital Ads

14y David Ward

At IAB Annual Meeting, Talk of New Money for Digit...

Speakers from PepsiCo and The Jordan, Edmiston Group described a continued influx of cash - from both brands and investment firms. Read More...

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