Chicago firm is beta testing a platform for ads in iPhone-, iPad- and Android-based games. Read More...
View articleBing, Google, Zynga, and Playboy touted the use of game mechanics in online campaigns at the first Gamification Summit. Read More...
View articleGame format emerges as a means to extend USA Network's product placement deals online. Read More...
View articleDouble-digit growth in display ad revenue helped offset some declines in search. Read More...
View articleMore music stars come to Brand Affinity Technologies' pro athlete endorsement platform. Read More...
View articleDoubleVerify's Trust Index measured compliance and brand safety among ad tech firms. Read More...
View articleNelson will take over for Sam Decker as chief marketing officer for the social commerce company. She joins after 20 months in the top marketing spot a...
View articleNinety-eight percent of affluents are online and most are reducing their consumption of print magazines and newspapers. Read More...
View articleComiXology recently ran its first ad on its iPhone/iPad application. Read More...
View articleKenny was CEO of Digitas until its acquisition by Publicis and later stayed to guide the agency holding company's digital strategy. Read More...
View articleAdobe Systems announced plans to purchase open source CMS company Day Software. Read More...
View articleMany are focused on social media metrics like follower counts, rather than leads and sales, finds study by eROI. Read More...
View articleExclusive relaunch partner, Toyota, highlights 10th Prius anniversary. Read More...
View articleDeal may help MTV compete better with Vevo and YouTube when it comes to selling ads around music videos. Read More...
View articleOnline publisher of entertainment, sports, and lifestyle articles and videos forges an online event sponsorship deal with mobile phone maker Read More...
View articleConsumer goods giants have taken a strong interest in social media games like Tiki Farm and Bejeweled Blitz. Read More...
View articleLawsuit filed by Seattle locksmith is first click fraud legal action Google has faced since 2006. Read More...
View articleJeff Hayzlett will leave by May 28 to work on personal projects. Read More...
View articleQuarterly profit more than doubled thanks to sale of Zimbra and early fruits of Microsoft deal. Read More...
View articleTwitter activity was very strong during this year's telecast. Read More...
View articleVendors accused of using ad data without the knowledge of publishers or advertisers. Read More...
View articleNew platform seeks to aggregate audiences across several online gaming experiences. Read More...
View articleAgency execs present a detailed case for more user choice in video ads. Read More...
View articleSpeakers from PepsiCo and The Jordan, Edmiston Group described a continued influx of cash - from both brands and investment firms. Read More...
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