Spam Replaces Security as Top Messaging Priority

Email Spam Replaces Security as Top Messaging Priority

18y Debbie Weil

Spam Replaces Security as Top Messaging Priority

Spam has become such an obstacle on enterprise networks that battling it has replaced security as the top corporate priority when it comes to messagin...

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E-Newsletter Not for You? Try Sponsorship

Email E-Newsletter Not for You? Try Sponsorship

19y Debbie Weil

E-Newsletter Not for You? Try Sponsorship

If publishing your own e-newsletter sounds onerous, try piggybacking on someone else’s success. Read More...

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A Year Later: Still More Confessions of an E-Newsletter Publisher

Email A Year Later: Still More Confessions of an E-Newsletter Publisher

19y Debbie Weil

A Year Later: Still More Confessions of an E-Newsl...

An e-newsletter’s first birthday: growing pains, lessons learned, and the beginnings of some revenue flow. Read More...

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Measure the Success of Your E-Newsletter, Part 2

Email Measure the Success of Your E-Newsletter, Part 2

19y Debbie Weil

Measure the Success of Your E-Newsletter, Part 2

Is your e-newsletter working? Here’s how to find out. In part two of ’Measuring Success’: qualitative metrics. Read More...

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Measure the Success of Your E-Newsletter, Part 1

Email Measure the Success of Your E-Newsletter, Part 1

19y Debbie Weil

Measure the Success of Your E-Newsletter, Part 1

Is your e-newsletter working? Here’s how to find out. In part one of ’Measuring Success’: quantitative metrics. Read More...

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Still Rearing Its Ugly Head: HTML Versus Text

Email Still Rearing Its Ugly Head: HTML Versus Text

19y Debbie Weil

Still Rearing Its Ugly Head: HTML Versus Text

You might think this question has been hashed to death. It hasn’t. Read More...

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It's That Time Again: Summer Reading Recommendations

Email It's That Time Again: Summer Reading Recommendations

19y Debbie Weil

It's That Time Again: Summer Reading Recommendatio...

Debbie's annual list of summer reading recommendations is shorter this year. Many publications have succumbed to the fallout. But there's still plenty...

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Conference Blog: Earthquakes, Wizards, Words and Email Stats

Email Conference Blog: Earthquakes, Wizards, Words and Email Stats

20y Debbie Weil

Conference Blog: Earthquakes, Wizards, Words and E...

A recent conference wasn’t as earth moving as last year’s event -- but did inspire our intrepid columnist to try her hand at blogging. Read More...

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B2B E-Newsletter Launch: A Handy Checklist

Email B2B E-Newsletter Launch: A Handy Checklist

20y Debbie Weil

B2B E-Newsletter Launch: A Handy Checklist

Launching an e-newsletter is on your short list of marketing tasks. Here’s what you need to do to make it happen. Read More...

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Does Your E-Newsletter Have a Content Formula?

Email Does Your E-Newsletter Have a Content Formula?

20y Debbie Weil

Does Your E-Newsletter Have a Content Formula?

If your e-newsletter is running out of steam, you need to devise a plan that will keep it going strong. Read More...

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The Secret Life of a ClickZ Columnist

Email The Secret Life of a ClickZ Columnist

20y Debbie Weil

The Secret Life of a ClickZ Columnist

Headline got you curious? That’s the idea. And that’s the purpose of any good subject line. Read More...

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B2B Versus B2C Email Marketing: Five Differentiators

Email B2B Versus B2C Email Marketing: Five Differentiators

20y Debbie Weil

B2B Versus B2C Email Marketing: Five Differentiato...

Tactics, psychology, and complexity -- why B2B email marketing is different (and why Debbie thinks it’s a whole lot more interesting) than B2C. Read M...

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The Etiquette of Email Marketing at the Office

Email The Etiquette of Email Marketing at the Office

20y Debbie Weil

The Etiquette of Email Marketing at the Office

Stop. Before you hit ’send,’ make sure that email to your colleague is delivering the message you intend to convey. Read More...

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Ouch!: Why B2B Acquisition Email Campaigns Can Be Tough

Email Ouch!: Why B2B Acquisition Email Campaigns Can Be Tough

20y Debbie Weil

Ouch!: Why B2B Acquisition Email Campaigns Can Be ...

Challenges are just the nature of the B2B email marketing beast, but you can definitely make some moves to improve your campaign results. Read More...

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E-Newsletter Sponsorships: The Sweet Spot of B2B Email Marketing

Email E-Newsletter Sponsorships: The Sweet Spot of B2B Email Marketing

20y Debbie Weil

E-Newsletter Sponsorships: The Sweet Spot of B2B E...

Sponsorship text ads attract qualified leads. Debbie tells you how to craft an offer and write and place your own ad, step by step. Read More...

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Beware: Online Surveys Are Seductively Easy

Email Beware: Online Surveys Are Seductively Easy

20y Debbie Weil

Beware: Online Surveys Are Seductively Easy

The technology may be user friendly, but the methodology required to put together a useful online survey isn't as easy as it looks. Read More...

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Ten Things You Absolutely Need to Know About B2B Email Marketing

Email Ten Things You Absolutely Need to Know About B2B Email Marketing

20y Debbie Weil

Ten Things You Absolutely Need to Know About B2B E...

The Roman god Janus had it right: Looking back while looking forward is the best way to take stock. Read More...

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More Confessions of an E-Newsletter Publisher

Email More Confessions of an E-Newsletter Publisher

20y Debbie Weil

More Confessions of an E-Newsletter Publisher

The HTML breakthrough! Tune in as Debbie shares more trials, tribulations, and triumphs in this true-life saga of launching and publishing an e-newsle...

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Tying Content to the Bottom Line

Email Tying Content to the Bottom Line

20y Debbie Weil

Tying Content to the Bottom Line

Keeping content fresh and relevant on a B2B site is critical. In doing so, don't lose sight of the real goal -- converting your prospects into custome...

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Selecting a Self-Service HTML E-Newsletter Vendor, Part 2

Email Selecting a Self-Service HTML E-Newsletter Vendor, Part 2

20y Debbie Weil

Selecting a Self-Service HTML E-Newsletter Vendor,...

All the ingredients of a near-perfect permission email marketing strategy are wrapped up in a corporate e-newsletter. You're creating it in an elegant...

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Selecting a Self-Service HTML E-Newsletter Vendor, Part 1

Email Selecting a Self-Service HTML E-Newsletter Vendor, Part 1

20y Debbie Weil

Selecting a Self-Service HTML E-Newsletter Vendor,...

All the ingredients of a near-perfect, permission email marketing strategy are wrapped up in a corporate e-newsletter. Why not do it in an elegant, pr...

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Leveraging Your Confirmation Emails

Email Leveraging Your Confirmation Emails

20y Debbie Weil

Leveraging Your Confirmation Emails

Too many marketers are overlooking the opportunity to send messages to customers when they’re actually waiting to hear from you -- in confirmation ema...

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AIDA Plus the Five Ws

Email AIDA Plus the Five Ws

20y Debbie Weil

AIDA Plus the Five Ws

How can we create better B2B email? Let's go back to basics and review the fundamentals of good writing. We'll use two frameworks: AIDA and the five W...

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It's Back to Messaging As Usual... Or Is It?

Email It's Back to Messaging As Usual... Or Is It?

20y Debbie Weil

It's Back to Messaging As Usual... Or Is It?

In the past few weeks, email marketers and e-newsletters have struggled to find their authentic voices as the concept of appropriate content has shift...

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Email Has a Purpose: To Connect Us

Email Email Has a Purpose: To Connect Us

20y Debbie Weil

Email Has a Purpose: To Connect Us

It was a surreal morning that made email marketing and e-newsletters seem at best irrelevant and at worst obscenely trivial. Still, with the phone lin...

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Rich-Media Email Baby Steps

Email Rich-Media Email Baby Steps

20y Debbie Weil

Rich-Media Email Baby Steps

Much is being said about the promise of rich-email marketing, but the few practitioners thus far appear to be big companies with big budgets. If you’r...

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To Blog or Not to Blog... That's a Good Question

Email To Blog or Not to Blog... That's a Good Question

20y Debbie Weil

To Blog or Not to Blog... That's a Good Question

Every B2B email marketer is struggling to pierce through the clutter of inboxes by sending relevant, targeted, personalized messages. And, let's admit...

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