White Papers: B2B Email Marketing's Best Friend
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White Papers: B2B Email Marketing's Best Friend

23y Debbie Weil

White Papers: B2B Email Marketing's Best Friend

White papers may be your last, best chance to get the click- throughs you want in B2B email marketing, as it's being practiced today. By using them, y...

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Anatomy of an E-Newsletter Launch
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Anatomy of an E-Newsletter Launch

23y Debbie Weil

Anatomy of an E-Newsletter Launch

After talking the talk, it was time for Debbie to walk the walk and launch a newsletter. And when it’s your dollar you’re spending, every bump in the ...

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Summer Reading List
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Summer Reading List

23y Debbie Weil

Summer Reading List

Aside from this column, where do you get your information about B2B email marketing? Debbie shares her summer reading list, including a handful of e-n...

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Top Five Tips for Killer E-Newsletter Content
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Top Five Tips for Killer E-Newsletter Content

23y Debbie Weil

Top Five Tips for Killer E-Newsletter Content

Do you want killer content? Well, if you want killer content (it’s OK to repeat yourself), here’s a tip: You have to package it cleverly. The competit...

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HTML Newsletters: Content's the Thing
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HTML Newsletters: Content's the Thing

23y Debbie Weil

HTML Newsletters: Content's the Thing

If your e-newsletter isn't consistently engaging, relevant, and so useful that your readers want to print it out or pass it on to their colleagues, yo...

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E-Newsletters: A No-Brainer
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E-Newsletters: A No-Brainer

23y Debbie Weil

E-Newsletters: A No-Brainer

Fancy (and expensive) technology isn't always the answer, especially these days. The challenge now is use the Internet and the Web to save or make mon...

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Email Bloopers
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Email Bloopers

23y Debbie Weil

Email Bloopers

Using email for prospecting and customer acquisition is more difficult than ever. With the volume of messages increasing at an unprecedented rate, you...

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Old Meets New: Direct Marketing Days Are Here Again
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Old Meets New: Direct Marketing Days Are Here Again

23y Debbie Weil

Old Meets New: Direct Marketing Days Are Here Agai...

When it comes to email, a lot of direct marketers get it. They're excited about it, they understand that it's just another channel for one-to-one dire...

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Today's Forecast: A Bright Tomorrow
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Today's Forecast: A Bright Tomorrow

23y Debbie Weil

Today's Forecast: A Bright Tomorrow

Do you believe in the future of email marketing? If faith and intuition aren't enough, there's data out there for you to pore through. Either way, the...

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Autoresponders Can Boost Efficiency and Effectiveness
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Autoresponders Can Boost Efficiency and Effectiveness

23y Debbie Weil

Autoresponders Can Boost Efficiency and Effectiven...

Usually it's the little guys who steal from the big players. But Debbie's here to tell you how the big guys can learn a thing or two about a low-cost,...

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E-Newsletters: A Smart Choice Now
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E-Newsletters: A Smart Choice Now

23y Debbie Weil

E-Newsletters: A Smart Choice Now

One of the best ways to spend your email marketing dollars right now is to place a sponsorship text ad in a targeted e-newsletter. Here’s how to get t...

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Vendor Options for a Retention Campaign
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Vendor Options for a Retention Campaign

23y Debbie Weil

Vendor Options for a Retention Campaign

No matter what you've heard about the "killer app," it's the sustained, high-quality execution of an email program that will get you results. Step one...

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Using Outsourcers for Your Acquisition Campaign
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Using Outsourcers for Your Acquisition Campaign

23y Debbie Weil

Using Outsourcers for Your Acquisition Campaign

Permission email marketing comes in two distinct flavors: acquisition and retention. When you're talking outsourcers, you're talking two distinct sets...

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Getting a B2B Campaign Off the Ground
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Getting a B2B Campaign Off the Ground

23y Debbie Weil

Getting a B2B Campaign Off the Ground

Running a B2B email campaign is a big production. The time from email to sale is long and the process complex, requiring the input and integration of ...

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When Email Addresses Go Bad
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When Email Addresses Go Bad

23y Debbie Weil

When Email Addresses Go Bad

Undeliverables. Bounce-backs. Whatever you call them, out-of-date or incorrect email addresses are one of the biggest challenges facing email marketer...

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Finding a Cure for Email Addiction
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Finding a Cure for Email Addiction

23y Debbie Weil

Finding a Cure for Email Addiction

Readers from all over the world responded to Debbie's column on email addiction. Here are their stories, some remedies, and Debbie's tips for dealing ...

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Email Addiction and the B2B Email Marketer
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Email Addiction and the B2B Email Marketer

23y Debbie Weil

Email Addiction and the B2B Email Marketer

Email: It's been called the killer app of online marketing. Sometimes Debbie thinks it's killing her -- she's just gotta check it all the time. And sh...

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Report From the Field: Email Marketing Best Practices
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Report From the Field: Email Marketing Best Practices

23y Debbie Weil

Report From the Field: Email Marketing Best Practi...

Reporting from the field can be perilous. Ask Debbie; she weathered an earthquake to bring you the scoop on the DMA net.Marketing conference in Seattl...

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What Sales Can Teach B2B Email Marketing
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What Sales Can Teach B2B Email Marketing

23y Debbie Weil

What Sales Can Teach B2B Email Marketing

Much has been made of the kinship between email marketing and direct mail. But look at the bigger picture and something else emerges: Email marketing ...

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Crafting an Effective B2B Subject Line
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Crafting an Effective B2B Subject Line

23y Debbie Weil

Crafting an Effective B2B Subject Line

Bit by a bug lately? You don’t have to like virus propagators, but if you’re a B2B email marketer, you might want to learn from them. To wit: Why do w...

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Using a Seminar to Generate Qualified Leads
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Using a Seminar to Generate Qualified Leads

23y Debbie Weil

Using a Seminar to Generate Qualified Leads

Want to move B2B prospects closer to purchase? Consider offering a seminar. Whether online or off-, it's a great way to generate qualified leads. Here...

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Using Email to Move Prospects Closer to Purchase
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Using Email to Move Prospects Closer to Purchase

23y Debbie Weil

Using Email to Move Prospects Closer to Purchase

Found some qualified prospects? Great. But now the real work begins. Debbie outlines how email, used right, can lighten the load. Read More...

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Making Your Sig File Market for You
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Making Your Sig File Market for You

23y Debbie Weil

Making Your Sig File Market for You

We've all heard about the importance of a compelling subject heading. But what about the tail end of a B2B email marketing message? Can it wag the dog...

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Speak the Language of Your Audience
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Speak the Language of Your Audience

23y Debbie Weil

Speak the Language of Your Audience

Know your audience. Segment it, and address each segment in its own lingo: Make your message relevant to their work; show them how they can benefit; m...

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B2B Email Marketing Starts at Ground Zero
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B2B Email Marketing Starts at Ground Zero

23y Debbie Weil

B2B Email Marketing Starts at Ground Zero

Before you jump into the logistics of planning an email marketing campaign, ask some basic questions. And think back to your first "Ah, ha!" experienc...

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