Seven New Year's resolutions for affiliate marketing. (Hint: Think "conversion" in 2002.) Read More...
View articleYou made a sale? That's the beginning of your job, not the end! Read More...
View articleThere's a sucker born every minute. You don't have to be one of them. Read More...
View articleWhen do more impressions deliver less value? If you don't know about frequency caps, you'd better find out. Do the math -- and avoid getting ripped of...
View articleAffiliate programs are developing new partnership models in their quest for profits and performance. One new model is the minipage. Think of it as a d...
View articleSome people think that affiliate programs are all about making money, but there are other consequences that make a big difference in the world. Read M...
View articleIn the third part of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses the pros and cons of sending HTML vs. plain-t...
View articleMany affiliate programs based on cost-per-click programs try, but fail, to penetrate niche markets and, instead, generate volumes of worthless, possib...
View articleBuy this, do that, learn information, always more, more, more... Guess what? Your customers want less; they want specific choices. They want you to fo...
View articleAffiliate programs as we once knew them are dying. So why read this article? Because like dying dot-coms, the dying affiliate programs are being repla...
View articleAffiliate programs give you the ability to track all your advertising to actual revenue generated, putting ROI on any campaign you run. Affiliate prog...
View articleTwo types of companies exist online: those that test -- and those that lose money. The big challenge with affiliate programs is to find out what works...
View articleThis week, we say good-bye to long-time contributor Joel Gehman (thanks for your many years, Joel, and good luck), and we welcome Declan Dunn as a new...
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