The Ultimate 2002 Affiliate Resolution List
Marketing

The Ultimate 2002 Affiliate Resolution List

22y Declan Dunn

The Ultimate 2002 Affiliate Resolution List

Seven New Year's resolutions for affiliate marketing. (Hint: Think "conversion" in 2002.) Read More...

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Don't Show Customers the Door -- Automate Post-Purchase Retention
Marketing

Don't Show Customers the Door -- Automate Post-Purchase Retention

22y Declan Dunn

Don't Show Customers the Door -- Automate Post-Pur...

You made a sale? That's the beginning of your job, not the end! Read More...

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The Three-Ring Media Buying Circus: Beware the Carnivores
Marketing

The Three-Ring Media Buying Circus: Beware the Carnivores

22y Declan Dunn

The Three-Ring Media Buying Circus: Beware the Car...

There's a sucker born every minute. You don't have to be one of them. Read More...

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Caveat Emptor: The Mysterious Frequency Cap Rip-Off
Marketing

Caveat Emptor: The Mysterious Frequency Cap Rip-Off

22y Declan Dunn

Caveat Emptor: The Mysterious Frequency Cap Rip-Of...

When do more impressions deliver less value? If you don't know about frequency caps, you'd better find out. Do the math -- and avoid getting ripped of...

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Lessons From Affiliate University: Minipages 101
Marketing

Lessons From Affiliate University: Minipages 101

23y Declan Dunn

Lessons From Affiliate University: Minipages 101

Affiliate programs are developing new partnership models in their quest for profits and performance. One new model is the minipage. Think of it as a d...

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Put Hate On Hold: Keeping Survivor Stories Alive With Affiliate Programs
Marketing

Put Hate On Hold: Keeping Survivor Stories Alive With Affiliate Programs

23y Declan Dunn

Put Hate On Hold: Keeping Survivor Stories Alive W...

Some people think that affiliate programs are all about making money, but there are other consequences that make a big difference in the world. Read M...

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Publishing Your Own Newsletter: Part 3
Email

Publishing Your Own Newsletter: Part 3

23y Declan Dunn

Publishing Your Own Newsletter: Part 3

In the third part of a multi-part series on how to publish your own newsletter, Alexis Gutzman discusses the pros and cons of sending HTML vs. plain-t...

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How RollingStone.com Turned CPC Into ROI
Marketing

How RollingStone.com Turned CPC Into ROI

23y Declan Dunn

How RollingStone.com Turned CPC Into ROI

Many affiliate programs based on cost-per-click programs try, but fail, to penetrate niche markets and, instead, generate volumes of worthless, possib...

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Conversion Is the Name of the Affiliate Game
Marketing

Conversion Is the Name of the Affiliate Game

23y Declan Dunn

Conversion Is the Name of the Affiliate Game

Buy this, do that, learn information, always more, more, more... Guess what? Your customers want less; they want specific choices. They want you to fo...

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Bridging the Gap Between Affiliate Programs and CPM
Marketing

Bridging the Gap Between Affiliate Programs and CPM

23y Declan Dunn

Bridging the Gap Between Affiliate Programs and CP...

Affiliate programs as we once knew them are dying. So why read this article? Because like dying dot-coms, the dying affiliate programs are being repla...

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You Are Your Best Super Affiliate: Smart Media Buying
Marketing

You Are Your Best Super Affiliate: Smart Media Buying

23y Declan Dunn

You Are Your Best Super Affiliate: Smart Media Buy...

Affiliate programs give you the ability to track all your advertising to actual revenue generated, putting ROI on any campaign you run. Affiliate prog...

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Super Affiliate Case Study: $600,000 in Six Weeks
Marketing

Super Affiliate Case Study: $600,000 in Six Weeks

23y Declan Dunn

Super Affiliate Case Study: $600,000 in Six Weeks

Two types of companies exist online: those that test -- and those that lose money. The big challenge with affiliate programs is to find out what works...

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X10: What Counts, Though You Might Not Like It
Marketing

X10: What Counts, Though You Might Not Like It

23y Declan Dunn

X10: What Counts, Though You Might Not Like It

This week, we say good-bye to long-time contributor Joel Gehman (thanks for your many years, Joel, and good luck), and we welcome Declan Dunn as a new...

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