Why creating a low effort experience is important in email marketing.
Articles by this author
There is an email capability that is extremely useful to professional email marketers but which goes largely unrecognized and unused. It’s called tagged addressing and you should be using it.
Address validation confirms an email will go to a person but not whether it’s the right person and that makes a big difference.
Properly implemented DMARC should not affect your deliverability. You can guess what I’m going to say next. Last month I wrote about ... read more