There are so many ways in which email continues to develop and progress, but in one way email still lives in the last decade.
Articles by this author
Why creating a low effort experience is important in email marketing.
There is an email capability that is extremely useful to professional email marketers but which goes largely unrecognized and unused. It’s called tagged addressing and you should be using it.
Address validation confirms an email will go to a person but not whether it’s the right person and that makes a big difference.