To start the year on a good note, catch errors and identify opportunities for optimization via a thorough audit of your email program.
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The need for marketing automation is greater than ever. Although adoption is growing rapidly, there are still many myths surrounding this technology.
Now available on Google and Facebook, features like Customer Match or Custom Audiences are expected to revolutionize digital advertising, especially within the email marketing sphere.
Finding the right balance of communication frequency for email campaigns can be complex. Here's how to ensure that subscribers are receptive to your messages this holiday season.
Fledgling businesses eager to spread brand awareness as rapidly as possible may want to invest in preset email mailing lists, but they should consider the long-term impact first.