Are You Using Big Data, and Does It Matter?

Are You Using Big Data, and Does It Matter?

10y Derek Harding

Are You Using Big Data, and Does It Matter?

The majority of email marketers and marketing problems simply don't require a big data solution. And that's a good thing. Read More...

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Mandatory Email Authentication and What It Means for Marketers

Mandatory Email Authentication and What It Means for Marketers

10y Derek Harding

Mandatory Email Authentication and What It Means f...

New rigid standards for email authentication mean that marketers need to adjust their tactics in order to reach potential customers' inboxes. Read Mor...

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5 Things Every Email Marketer Should Know

5 Things Every Email Marketer Should Know

10y Derek Harding

5 Things Every Email Marketer Should Know

Every email marketer should have a strong understanding of how email works, including how it is delivered, how it is displayed, privacy practices, and...

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Gmail Image Caching Update Is Good News, Kind Of

Gmail Image Caching Update Is Good News, Kind Of

10y Derek Harding

Gmail Image Caching Update Is Good News, Kind Of

In a recent change, Gmail has started supporting cache control, a mechanism for websites to indicate how long it's OK to keep content for without requ...

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Email Marketers: New Stewards of Privacy and Data

Email Marketers: New Stewards of Privacy and Data

10y Derek Harding

Email Marketers: New Stewards of Privacy and Data

It's vitally important that email marketers become trusted stewards of customer data. To do this, they must be educated, proactive, and prepared. Read...

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CRM & Media Together At Last Means an Expanded Role for Email Marketers

CRM & Media Together At Last Means an Expanded Role for Email Marketers

10y Derek Harding

CRM & Media Together At Last Means an Expanded...

You may already be seeing the thaw between CRM and media. There are now powerful capabilities, but we've only seen just the tip of the iceberg. Read M...

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Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers

Google Quietly Updates Gmail to Cache Images: Impact for Email Marketers

10y Derek Harding

Google Quietly Updates Gmail to Cache Images: Impa...

Gmail has started caching email images. To understand what impact this may have requires that we start by understanding what has changed. Read More...

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What To Do with Long-Term Inactive Email Subscribers?

What To Do with Long-Term Inactive Email Subscribers?

10y Derek Harding

What To Do with Long-Term Inactive Email Subscribe...

Columnist Derek Harding shares tip for marketers with long-term inactive email subscribers, after a conversation at Email Insider Summit spurred a liv...

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Email Marketing Quality Control Lessons from Publishing and Software Engineering

Email Marketing Quality Control Lessons from Publishing and Software Engineering

10y Derek Harding

Email Marketing Quality Control Lessons from Publi...

For many email marketers, quality control amounts to little more than ticking boxes on a pre-deployment QA checklist. Learn about the quality control ...

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A False Dichotomy

A False Dichotomy

10y Derek Harding

A False Dichotomy

We know not all address collection processes are equally effective or equally error-prone, so why are we treating single and confirmed opt-in as the o...

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What Does Salesforce's ExactTarget Acquisition Mean for Marketers?

What Does Salesforce's ExactTarget Acquisition Mean for Marketers?

11y Derek Harding

What Does Salesforce's ExactTarget Acquisition Mea...

Radian6, BuddyMedia and social.com will integrate with the ExactTarget platform; what does this mean for marketers? Read More...

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Size and Specialization?

Size and Specialization?

11y Derek Harding

Size and Specialization?

As channels become more integrated and email is more central to CRM programs as a whole, the pure specialists cannot provide the breadth of capability...

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Focus on the Fundamentals

Focus on the Fundamentals

11y Derek Harding

Focus on the Fundamentals

It's essential to get the fundamentals of email right before implementing advanced techniques such as dynamic messaging, responsive design, and behavi...

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Handling Yahoo's Email Retirement Plan

Handling Yahoo's Email Retirement Plan

11y Derek Harding

Handling Yahoo's Email Retirement Plan

Don't start panicking yet; Yahoo's plan to close inactive accounts may not have as big an impact on your email list as you think. Read More...

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It's Not Just Email Anymore

It's Not Just Email Anymore

11y Derek Harding

It's Not Just Email Anymore

Are the days of the email specialist over already, or do we just need to become generalists and accept the jack-of-all-trades limitation that comes wi...

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Does Your Agency Underestimate Email?

Does Your Agency Underestimate Email?

11y Derek Harding

Does Your Agency Underestimate Email?

The bar is being raised. Treat email with the respect and focus it deserves and get in the game or go home. Read More...

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The Grand Finale

The Grand Finale

11y Derek Harding

The Grand Finale

The four possible endings to our three-act play that is the lifecycle of our email list. Part three in a three-part series. Read More...

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The Problem With Mobile Marketing?

The Problem With Mobile Marketing?

11y Derek Harding

The Problem With Mobile Marketing?

You're thinking about "mobile." Read More

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It's All About the Audience

It's All About the Audience

11y Derek Harding

It's All About the Audience

Where the story truly unfolds in the three-act play that is the lifecycle of an email list subscriber. Part two in a three-part series. Read More...

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Like Any Good Story

Like Any Good Story

11y Derek Harding

Like Any Good Story

To manage your email program effectively you must take care to address each part of the email communications story. Part one in a three-part series. R...

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It Takes a Team

It Takes a Team

12y Derek Harding

It Takes a Team

If you're looking for the maximum return on investment, you have to make an investment in the right people and the right technology from top to bottom...

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Goodbye Postini, We'll Miss You and Don't Let the Door…

Goodbye Postini, We'll Miss You and Don't Let the Door…

12y Derek Harding

Goodbye Postini, We'll Miss You and Don't Let the ...

Feeling conflicted about Google killing off its email security and archiving services provider Postini? Join the club. Read More...

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Gmail Filtering Redux

Gmail Filtering Redux

12y Derek Harding

Gmail Filtering Redux

If you want to be successful at getting to the inbox, start by understanding the objectives of the gatekeepers and the rules under which you're operat...

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Gmail Filtering: The Spam Disposition

Gmail Filtering: The Spam Disposition

12y Derek Harding

Gmail Filtering: The Spam Disposition

If you're getting filtered at Gmail, consider the reasons given and you may be able to more quickly remedy the situation. Part two in a two-part serie...

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Is Email Appending an Abusive Practice?

Is Email Appending an Abusive Practice?

12y Derek Harding

Is Email Appending an Abusive Practice?

MAAWG contends that email appending is an abusive practice. What does this mean for email marketers? Read More...

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The 2012 Inbox: Mobile's Impact - Reloaded

The 2012 Inbox: Mobile's Impact - Reloaded

12y Derek Harding

The 2012 Inbox: Mobile's Impact - Reloaded

A look back at predictions of mobile's impact on the inbox from 2010 to see how they fared. Read More...

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The Future Is Not One to One

The Future Is Not One to One

12y Derek Harding

The Future Is Not One to One

Focusing on the quality of your customer experience leads to the creation of truly effective, integrated campaigns regardless of whether they're batch...

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