Regardless of what has been said throughout the industry, engagement still matters when it comes to email marketing. Here's a look at why.
Articles by this author
Oftentimes absolutely no one knows why your email got blocked or bulked, but that isn’t necessarily a problem.
Is this the year that we should start designing not only our individual emails but our entire email marketing programs for mobile?
That text-only version of your email is causing more harm than good and it's time to get rid of it once and for all.
Major brands can see stock values fall if their email programs aren't delivering the way they should. What can marketers do to prevent this from happening?