In the fourth installment of "How Email Works," Derek Harding analyzes email measurement and tracking systems. Marketers can use these insights to take full advantage of their email data.
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In the latest edition of the "How Email Works" series Derek Harding looks at headers, which can help marketers identify issues such as authentication failures and incorrect DNS.
In part one of this series, we looked at what happens to an email marketing message from the point when you hit "send." Now we'll follow the email as it reaches its recipient.
Following a column about five things every email marketer should know, this columnist goes into detail about the specifics of what exactly happens when you press "send."
Columnist Derek Harding takes a look at how IBM's latest offering might affect email marketers.