Social as a Broadcast Medium

Social as a Broadcast Medium

12y Derek Harding

Social as a Broadcast Medium

Is marketing on social networks still a two-way street between brands and consumers? Read More...

View article
Email Logistics in Crisis Management

Email Logistics in Crisis Management

13y Derek Harding

Email Logistics in Crisis Management

Your crisis management plan must include the logistics of any email notifications to determine how the process will operate. Here are three key factor...

View article
Why Is Deliverability Still an Issue for Marketers?

Why Is Deliverability Still an Issue for Marketers?

13y Derek Harding

Why Is Deliverability Still an Issue for Marketers...

It's up to marketers to make the effort to understand what are appropriate and acceptable deliverability standards and act accordingly. Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
Risk vs. Reward of ESPs

Risk vs. Reward of ESPs

13y Derek Harding

Risk vs. Reward of ESPs

Using an ESP has many benefits, such as the ability to utilize incredibly powerful systems and software. But such services also come with some securit...

View article
Should You Use an E-mail Service Provider for Your Mobile Strategy?

Should You Use an E-mail Service Provider for Your Mobile Strategy?

13y Derek Harding

Should You Use an E-mail Service Provider for Your...

Pros and cons of using a single vendor for e-mail and mobile marketing. Read More...

View article
Why Engagement Matters

Why Engagement Matters

13y Derek Harding

Why Engagement Matters

While consumers have gained control, that is not really what they're looking for in their brand relationships. They want to feel valued, efficiency, a...

View article
Predictions for Hotmail Active Views

Predictions for Hotmail Active Views

13y Derek Harding

Predictions for Hotmail Active Views

The value, shortcomings, and future of Active Views and what it means for e-mail marketing. Read More...

View article
Addressing E-mail Deliverability Is Simple

Addressing E-mail Deliverability Is Simple

13y Derek Harding

Addressing E-mail Deliverability Is Simple

Marketers must become more savvy and educated about the details of how e-mail delivery works, how reputation is monitored, and how behaviors affect de...

View article
Click-to-Open Ratio and Its Shortcomings

Click-to-Open Ratio and Its Shortcomings

13y Derek Harding

Click-to-Open Ratio and Its Shortcomings

Is click-through rate a better success metric for e-mail marketing campaigns? Read More...

View article
Preparing for the Future of E-mail Marketing

Preparing for the Future of E-mail Marketing

14y Derek Harding

Preparing for the Future of E-mail Marketing

What separates great marketers from the run-of-the-mill is the ability to see what's coming and where things are heading. Read More...

View article
A Marketer's Guide to APIs

A Marketer's Guide to APIs

14y Derek Harding

A Marketer's Guide to APIs

Six key points e-mail marketers should understand about APIs. Read More...

View article
The 2012 Inbox: Mobile's Impact

The 2012 Inbox: Mobile's Impact

14y Derek Harding

The 2012 Inbox: Mobile's Impact

Four ways that marketers can prepare for the (slow) adoption of mobile e-mail. Read More...

View article
Relevance in E-mail Marketing

Relevance in E-mail Marketing

14y Derek Harding

Relevance in E-mail Marketing

Relevance and targeting are about keeping customers and building loyalty and enhancing the top and bottom lines. Read More...

View article
Tread Carefully With Social Networking in E-mail

Tread Carefully With Social Networking in E-mail

14y Derek Harding

Tread Carefully With Social Networking in E-mail

Evaluating social networking tools and techniques reveals significant risks for the unwary but valuable opportunities for those who are careful and ha...

View article
The Magpies of E-mail Marketing

The Magpies of E-mail Marketing

14y Derek Harding

The Magpies of E-mail Marketing

Is hype over social networking and video in e-mail distracting us from making evolutionary improvements in the e-mail marketing channel? Read More...

View article
Twitter: Will It Implode Under the Weight of Its Hype?

Twitter: Will It Implode Under the Weight of Its Hype?

14y Derek Harding

Twitter: Will It Implode Under the Weight of Its H...

Use of the social network for marketing comes up short on two fronts. Read More...

View article
Seven Questions for Co-Registration Service Providers

Seven Questions for Co-Registration Service Providers

14y Derek Harding

Seven Questions for Co-Registration Service Provid...

Before you use a service to develop leads for your e-mail marketing list, you should be aware of these problems and ways to protect your business agai...

View article
Turnaround Measures for E-Mail Marketers

Turnaround Measures for E-Mail Marketers

14y Derek Harding

Turnaround Measures for E-Mail Marketers

Three steps to make e-mail marketing programs more effective and avoid list fatigue. Read More...

View article
E-Mail Marketers Trip up on Quality Control

E-Mail Marketers Trip up on Quality Control

14y Derek Harding

E-Mail Marketers Trip up on Quality Control

While e-mail marketing gets more sophisticated, why are messages still delivered with broken links, missing images, and other shortcomings? Read More...

View article
Approaches to Building an E-mail List, Part 2

Approaches to Building an E-mail List, Part 2

15y Derek Harding

Approaches to Building an E-mail List, Part 2

How do you reach prospects not on your list? Read More...

View article
Approaches to Building an E-mail List, Part 1

Approaches to Building an E-mail List, Part 1

15y Derek Harding

Approaches to Building an E-mail List, Part 1

E-mail marketers must ensure that existing customers have a motive and opportunity to sign up to an e-mail list. Read More...

View article
E-Mail List Purchase: A Shortcut to Success?

E-Mail List Purchase: A Shortcut to Success?

15y Derek Harding

E-Mail List Purchase: A Shortcut to Success?

There are no shortcuts to building a good e-mail list. And list purchase, like e-mail append, is all about the shortcut. Read More...

View article
Dissecting a Major Flaw in CAN-SPAM

Dissecting a Major Flaw in CAN-SPAM

15y Derek Harding

Dissecting a Major Flaw in CAN-SPAM

Canada's proposed anti-spam legislation affords a lesson for the United States: unsolicited B2B e-mail is still spam. Read More...

View article
Six International E-Mail Marketing Challenges

Six International E-Mail Marketing Challenges

15y Derek Harding

Six International E-Mail Marketing Challenges

Factors to consider when sending e-mail to multiple countries, each with its own language, culture, and social morays. Read More...

View article
The Dangers of E-Mail Append

The Dangers of E-Mail Append

15y Derek Harding

The Dangers of E-Mail Append

You want to use e-mail append to create more effective e-mail marketing. But will it really help? Read More...

View article
Do the Right Thing in an E-mail Marketing Campaign

Do the Right Thing in an E-mail Marketing Campaign

15y Derek Harding

Do the Right Thing in an E-mail Marketing Campaign

Just because an e-mail marketing practice is legal doesn't mean it's the right thing to do. Read More...

View article
E-Mail Marketing History Lessons

E-Mail Marketing History Lessons

16y Derek Harding

E-Mail Marketing History Lessons

The move into new online media such as SMS, RSS, and social networking shows signs that some are repeating yesterday's mistakes. Read More...

View article
1 2 3 4 5