Is this the year that we should start designing not only our individual emails but our entire email marketing programs for mobile?
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That text-only version of your email is causing more harm than good and it's time to get rid of it once and for all.
Major brands can see stock values fall if their email programs aren't delivering the way they should. What can marketers do to prevent this from happening?
The consolidation of the email ecosystem mirrors the trends in digital marketing as a whole, as seen in these five examples.
Many marketers are still struggling to adopt unsubscribe best practices in their email programs. Here is a look at three of the most important things you can do to deal with unsubscribe issues.