Columnist Derek Harding takes a look at how IBM's latest offering might affect email marketers.
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Regardless of what has been said throughout the industry, engagement still matters when it comes to email marketing. Here's a look at why.
Oftentimes absolutely no one knows why your email got blocked or bulked, but that isn’t necessarily a problem.
Is this the year that we should start designing not only our individual emails but our entire email marketing programs for mobile?
That text-only version of your email is causing more harm than good and it's time to get rid of it once and for all.