Tips for Sending a Welcome Message
Email

Tips for Sending a Welcome Message

16y Derek Harding

Tips for Sending a Welcome Message

The first e-mail you send to a new subscriber is where you set and manage expectations. Some do's and don'ts. Read More...

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Three Rules for Reconfirming E-Mail Lists
Email

Three Rules for Reconfirming E-Mail Lists

16y Derek Harding

Three Rules for Reconfirming E-Mail Lists

How to gracefully retire addresses from an e-mail list. Read More...

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E-mail Bounces, Hard and Soft
Email

E-mail Bounces, Hard and Soft

16y Derek Harding

E-mail Bounces, Hard and Soft

Sort out the confusion over e-mail bounce terminology and build a more effective list. Read More...

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What Whitelisting's Evolution Means for Marketers
Email

What Whitelisting's Evolution Means for Marketers

16y Derek Harding

What Whitelisting's Evolution Means for Marketers

A useful and important tool is not a substitute for good list hygiene. Here's why. Read More...

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Top Five Phrases That Raise a Red Flag
Email

Top Five Phrases That Raise a Red Flag

16y Derek Harding

Top Five Phrases That Raise a Red Flag

These phrases almost always indicate that the speaker has a misconception or unreasonable expectation for e-mail marketing. Read More...

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Challenges of Reputation-Based Filtering
Email

Challenges of Reputation-Based Filtering

16y Derek Harding

Challenges of Reputation-Based Filtering

Reputation-based e-mail filtering is a positive development, but one that presents new challenges to individual e-mail team members. Read More...

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Six International E-Mail Marketing Challenges
Email

Six International E-Mail Marketing Challenges

16y Derek Harding

Six International E-Mail Marketing Challenges

Factors to consider when sending e-mail to multiple countries, each with its own language, culture, and social morays. Read More...

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Watch for Missteps with New E-mail Marketing Systems
Email

Watch for Missteps with New E-mail Marketing Systems

16y Derek Harding

Watch for Missteps with New E-mail Marketing Syste...

Sophisticated campaigns run into quality-assurance challenges on these three fronts. Read More...

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Is E-mail Really Measurable?
Email

Is E-mail Really Measurable?

16y Derek Harding

Is E-mail Really Measurable?

The three issues standing between e-mail marketers and accurate campaign reporting Read More...

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E-mail's Dark Side
Email

E-mail's Dark Side

16y Derek Harding

E-mail's Dark Side

Opting-out of opt-out e-mail. Read More

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Don't Trust Outlook
Email

Don't Trust Outlook

16y Derek Harding

Don't Trust Outlook

How e-mail marketing messages are displayed is a messy, complex business. Read More...

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Three Positive E-Mail Marketing Trends
Email

Three Positive E-Mail Marketing Trends

16y Derek Harding

Three Positive E-Mail Marketing Trends

Three current - and very positive - e-mail marketing trends. Read More...

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What to Look for in a Bulk E-Mail System
Email

What to Look for in a Bulk E-Mail System

17y Derek Harding

What to Look for in a Bulk E-Mail System

How to ensure a homegrown e-mail marketing platform is reliable. Read More...

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Why E-Mail Marketing Falls Short
Email

Why E-Mail Marketing Falls Short

17y Derek Harding

Why E-Mail Marketing Falls Short

The DMA and the ESPC still come up short on preventing spam. Read More...

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Your E-Mail Is Blacklisted. Now What?
Email

Your E-Mail Is Blacklisted. Now What?

17y Derek Harding

Your E-Mail Is Blacklisted. Now What?

Five steps to take when you've been blacklisted. Read More...

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Is E-mail Really Measurable?
Email

Is E-mail Really Measurable?

17y Derek Harding

Is E-mail Really Measurable?

The three issues standing between e-mail marketers and accurate campaign reporting. Read More...

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Integrated E-Mail Campaigns
Email

Integrated E-Mail Campaigns

17y Derek Harding

Integrated E-Mail Campaigns

A campaign integrating e-mail with other media can deliver almost four times the revenue of a traditional broadcast campaign. But there are a few hurd...

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E-mail Bounces, Hard and Soft
Email

E-mail Bounces, Hard and Soft

17y Derek Harding

E-mail Bounces, Hard and Soft

Sort out the confusion over e-mail bounce terminology and build a more effective list. Read More...

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When A Low Bounce Rate Is A Big Problem
Email

When A Low Bounce Rate Is A Big Problem

17y Derek Harding

When A Low Bounce Rate Is A Big Problem

Understand what does and does not occur with bounced e-mail. Once a list gets dirty, it may never get clean again. Read More...

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Spam, the Law, and E-mail Marketers
Email

Spam, the Law, and E-mail Marketers

17y Derek Harding

Spam, the Law, and E-mail Marketers

The e-mail infrastructure remains under serious attack. Read More...

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Delivering Automated Transactional E-mail
Email

Delivering Automated Transactional E-mail

17y Derek Harding

Delivering Automated Transactional E-mail

Ensure transactional messages are delivered every time. Read More...

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The Rise of Aggressive Bounce Rates
Email

The Rise of Aggressive Bounce Rates

17y Derek Harding

The Rise of Aggressive Bounce Rates

How ISPs are forcing marketers to e-mail more than they should -- or even want to. Read More...

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Preparing for Disaster
Email

Preparing for Disaster

17y Derek Harding

Preparing for Disaster

How ready is the marketing department to assist your organization in the event of a disaster, and does the rest of the organization know the plan? Rea...

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Your E-Mail Is Blacklisted. Now What?
Email

Your E-Mail Is Blacklisted. Now What?

17y Derek Harding

Your E-Mail Is Blacklisted. Now What?

Five steps to take when you've been blacklisted. Read More...

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No Medium an Island
Email

No Medium an Island

17y Derek Harding

No Medium an Island

Prepare for the holiday shopping season by coordinating your different media and leveraging e-mail's strengths. Read More...

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When A Low Bounce Rate Is A Big Problem
Email

When A Low Bounce Rate Is A Big Problem

18y Derek Harding

When A Low Bounce Rate Is A Big Problem

Understand what does and does not occur with bounced e-mail. Once a list gets dirty, it may never get clean again. Read More...

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Getting in the Feedback Loop
Email

Getting in the Feedback Loop

18y Derek Harding

Getting in the Feedback Loop

Feedback loops not only help with list hygiene and deliverability but are also an invaluable source of behavioral data. Read More...

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