RSS: The E-Mail Marketing Killer?

RSS: The E-Mail Marketing Killer?

18y Derek Harding

RSS: The E-Mail Marketing Killer?

Don't dismiss e-mail for a mass market quite yet. Read More...

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E-Mail Is a Two-Way Medium

E-Mail Is a Two-Way Medium

18y Derek Harding

E-Mail Is a Two-Way Medium

Embrace, rather than restrict, customer e-mail responses. Read More...

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Testing Dynamic E-Mail Campaigns

Testing Dynamic E-Mail Campaigns

18y Derek Harding

Testing Dynamic E-Mail Campaigns

Testing a complex dynamic e-mail campaign is more akin to testing software than a traditional e-mail campaign. Read More...

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How to Develop E-Mail Campaign Business Rules

How to Develop E-Mail Campaign Business Rules

18y Derek Harding

How to Develop E-Mail Campaign Business Rules

Four steps to developing a strategic framework for dynamic e-mail marketing campaigns. Read More...

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Profile Attributes for Dynamic E-Mail Campaigns

Profile Attributes for Dynamic E-Mail Campaigns

18y Derek Harding

Profile Attributes for Dynamic E-Mail Campaigns

A step-by-step guide for collecting and managing profile data for dynamic e-mil campaigns. Read More...

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How Good Is Goodmail?

How Good Is Goodmail?

18y Derek Harding

How Good Is Goodmail?

The pros and cons of Goodmail's paid e-mail delivery system. Read More...

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Setting Objectives for Dynamic E-Mail Campaigns

Setting Objectives for Dynamic E-Mail Campaigns

18y Derek Harding

Setting Objectives for Dynamic E-Mail Campaigns

More complex e-mail campaigns require a much more rigorous strategy process. Here’s how to start. Read More...

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Dynamic E-Mail Messaging Demystified, Part 1

Dynamic E-Mail Messaging Demystified, Part 1

18y Derek Harding

Dynamic E-Mail Messaging Demystified, Part 1

Dynamic e-mail messaging, step by step. In Part 1, the techniques needed to create a dynamic e-mail message. Read More...

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ESPs: Is Bigger Really Better?

ESPs: Is Bigger Really Better?

18y Derek Harding

ESPs: Is Bigger Really Better?

Are there downsides to using larger e-mail service providers? Read More...

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Successfully Navigate E-Mail Append

Successfully Navigate E-Mail Append

18y Derek Harding

Successfully Navigate E-Mail Append

How to chose the right vendor for e-mail append. Read More...

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The Importance of Expectations

The Importance of Expectations

18y Derek Harding

The Importance of Expectations

Keep your e-mail from being falsely labeled as spam. Four tips for accurately setting subscriber e-mail expectations. Read More...

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E-Mail Bounce Management, Simplified

E-Mail Bounce Management, Simplified

19y Derek Harding

E-Mail Bounce Management, Simplified

How to reduce bounce processing, improve accuracy, and ensure e-mail gets through to everyone able to receive it. Read More...

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No Medium an Island

No Medium an Island

19y Derek Harding

No Medium an Island

Prepare for the holiday shopping season by coordinating your different media and leveraging e-mail’s strengths. Read More...

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Spam Traps 101

Spam Traps 101

19y Derek Harding

Spam Traps 101

What are spam traps, and why do they matter to e-mail marketers? Read More...

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Child Protection Laws and E-Mail Marketing

Child Protection Laws and E-Mail Marketing

19y Derek Harding

Child Protection Laws and E-Mail Marketing

Two new child protection laws implement do-not-e-mail registries. How do they affect marketers, and what should you do about them? Read More...

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When E-Mail Images Don't Load

When E-Mail Images Don't Load

19y Derek Harding

When E-Mail Images Don't Load

More and more e-mail clients block HTML. Here's what marketers are doing to salvage their images. Read More...

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E-Mail Response Addresses: Static or Dynamic?

E-Mail Response Addresses: Static or Dynamic?

19y Derek Harding

E-Mail Response Addresses: Static or Dynamic?

E-mail is a two-way medium. Ensure you receive users' responses and can process them quickly. Read More...

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The Nomenclature of Opt-In

The Nomenclature of Opt-In

19y Derek Harding

The Nomenclature of Opt-In

There's a war of words being fought over what constitutes an opt-in subscription. Who uses which terms, and why. Read More...

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The Nomenclature of Opt-In

The Nomenclature of Opt-In

19y Derek Harding

The Nomenclature of Opt-In

There’s a war of words being fought over what constitutes an opt-in subscription. Who uses which terms, and why. Read More...

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Clear and Conspicuous Opt Outs

Clear and Conspicuous Opt Outs

19y Derek Harding

Clear and Conspicuous Opt Outs

E-mail opt-out mechanisms must be ’clear and conspicuous,’ according to CAN-SPAM. Eight ways to do just that. Read More...

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Opting-Out Gracefully

Opting-Out Gracefully

19y Derek Harding

Opting-Out Gracefully

How to be 'clear and conspicuous' (not to mention legally compliant) with e-mail opt-out mechanisms. Read More...

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E-Mail Bounce Management, Simplified

E-Mail Bounce Management, Simplified

19y Derek Harding

E-Mail Bounce Management, Simplified

How to reduce bounce processing, improve accuracy, and ensure e-mail gets through to everyone able to receive it. Read More...

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Dynamic Messaging Survival Guide

Dynamic Messaging Survival Guide

19y Derek Harding

Dynamic Messaging Survival Guide

Personalized messaging requires more preparation and upfront quality control than traditional e-mail. Read More...

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Reconfirmation Messages: Clean Up Your List!

Reconfirmation Messages: Clean Up Your List!

19y Derek Harding

Reconfirmation Messages: Clean Up Your List!

What to do when your e-mail list contains many older addresses. Read More...

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E-Mail List Atrophy: The Effects of Old Addresses

E-Mail List Atrophy: The Effects of Old Addresses

19y Derek Harding

E-Mail List Atrophy: The Effects of Old Addresses

Immediate steps to minimize list atrophy and the ’old address effect.’ Read More...

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Yahoo!, BT Partner for Broadband Services

Yahoo!, BT Partner for Broadband Services

21y Derek Harding

Yahoo!, BT Partner for Broadband Services

The content player and service provider will intro premium services, including spam control and photo storage, to U.K. customers. A multi-million-doll...

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Audio Book Club Signs Sponsorship Agreement With Cox Interactive

Audio Book Club Signs Sponsorship Agreement With Cox Interactive

25y Derek Harding

Audio Book Club Signs Sponsorship Agreement With C...

Audio Book Club Inc. signed an online marketing agreement tobecome the exclusive audiobook seller for Cox Interactive Media and its network of sites. ...

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