In the field of search engine optimization, cloaking has come under fire regarding whether or not it is a legitimate, ethical, online marketing strategy. What is cloaking? It's a search engine optimization strategy in which a web page is created for each of the major search engines for top positioning, but only the search engine spiders see the optimized pages while end users view a different page. Detlev and Shari give you the pros and cons.
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Search engines are the primary way most people find web sites, but web site designers forget to think of this when they create their sites. Often, site designers will make the mistake of building the web site first and then contacting a search engine optimization specialist to make that site search-engine friendly. Most site owners don't realize the search engine specialist should be brought into the design process early. Shari and Detlev tell you what to look for in a search engine optimization specialist.