Social is informing all marketing disciplines today and the real-time nature of social data is ideal for driving conversions.
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Instead of choosing one or the other, make them work together to create a more complete picture of your audience at scale, and get campaign metrics that actually matter.
The days of the people meter are over; to truly see success in a continually fragmenting TV marketplace, you've got to boost your social IQ.
By combining social media insights and rich media innovation, brands can enjoy increased user engagement, consumer loyalty, and social ROI.
Four metrics that marketers should pay close attention to in order to gauge whether their efforts and initiatives in social are moving the needle for their brands.