Does Length Matter?

Does Length Matter?

15y Dorian Sweet

Does Length Matter?

Junk food has its place in the online video world, but not all the time. Read More...

View article
Getting Rich In Online Advertising

Getting Rich In Online Advertising

15y Dorian Sweet

Getting Rich In Online Advertising

Will a bad economy, tight production budgets, and general mayhem may make rich media your best bet? Read More...

View article
Distracted Across the Great Digital Divide

Distracted Across the Great Digital Divide

16y Dorian Sweet

Distracted Across the Great Digital Divide

Content is shaped by the medium that delivers it, so what the hell is going on? Read More...

View article
Get the latest analysis and reports delivered to your inbox daily
All Video Isn't Created Equal

All Video Isn't Created Equal

16y Dorian Sweet

All Video Isn't Created Equal

Big bucks go to broadcast and pocket change to online. When will online get a break? Read More...

View article
Ads That Take Flight

Ads That Take Flight

16y Dorian Sweet

Ads That Take Flight

Will rich media advertising survive the onslaught of video? Read More...

View article
Shedding a Tear for Quality

Shedding a Tear for Quality

16y Dorian Sweet

Shedding a Tear for Quality

Do we have what it takes to bring rich online experiences to the next level? Read More...

View article
A Brand Catastrophe

A Brand Catastrophe

16y Dorian Sweet

A Brand Catastrophe

What can NBC's Olympic video technology gaffe tell us about rich experiences? Read More...

View article
Stumbling Into Online Video

Stumbling Into Online Video

16y Dorian Sweet

Stumbling Into Online Video

When is it time to take the jump and move beyond "digitized" offline marketing? Read More...

View article
Who Put Out the Garbage?

Who Put Out the Garbage?

16y Dorian Sweet

Who Put Out the Garbage?

When is a good time to purge the Web of bad video? Read More

View article
The Missing Element in Screen-Based Marketing

The Missing Element in Screen-Based Marketing

16y Dorian Sweet

The Missing Element in Screen-Based Marketing

Someday screen-based interactivity will change every ad, every message, every video, and every way people know us or don't. Read More...

View article
Let's Get Sober About 'Interactive' Marketing

Let's Get Sober About 'Interactive' Marketing

16y Dorian Sweet

Let's Get Sober About 'Interactive' Marketing

Putting videos online may seem like a great idea but how will history judge us? Read More...

View article
Does Length Matter?

Does Length Matter?

16y Dorian Sweet

Does Length Matter?

Junk food has its place in the online video world, but not all the time. Read More...

View article
Is Video Really Searchable?

Is Video Really Searchable?

16y Dorian Sweet

Is Video Really Searchable?

Have we missed an opportunity to search content at a deeper level or should we just leave well enough alone? Read More...

View article
Breaking the Visual Barrier

Breaking the Visual Barrier

16y Dorian Sweet

Breaking the Visual Barrier

How will advertising survive the next onslaught of non-verbal media? Read More...

View article
The Essence of Content

The Essence of Content

16y Dorian Sweet

The Essence of Content

With online ads getting so robust, how does one decide what goes into them? Read More...

View article
Online Video: So Now What?

Online Video: So Now What?

16y Dorian Sweet

Online Video: So Now What?

A few technological advances could enhance online video. Read More...

View article
Same Video, Different Way

Same Video, Different Way

16y Dorian Sweet

Same Video, Different Way

Will the rehash of video formats run its course? Read More

View article
A Personal Video Engagement

A Personal Video Engagement

16y Dorian Sweet

A Personal Video Engagement

Will social networks become the next video frontier or a big miss? Read More...

View article
Influenced Advertising: A Critical Departure, Part 1

Influenced Advertising: A Critical Departure, Part 1

16y Dorian Sweet

Influenced Advertising: A Critical Departure, Part...

When does offline advertising dictatorship become an online dialogue? Read More...

View article
Is Rich Media Our Friend?

Is Rich Media Our Friend?

16y Dorian Sweet

Is Rich Media Our Friend?

After more than a decade, why can't interactive ads get beyond the "click here" button? Read More...

View article
The Bane of the Video Generation

The Bane of the Video Generation

16y Dorian Sweet

The Bane of the Video Generation

Is online video the ultimate solution for the advertiser who wants to cram as much as possible into an ad? Read More...

View article
The Straw That Breaks the Content Camel's Back

The Straw That Breaks the Content Camel's Back

16y Dorian Sweet

The Straw That Breaks the Content Camel's Back

Online video and the writers' strike dispute create an eloquent kind of revolution. Read More...

View article
A Critical Departure, Part 1

A Critical Departure, Part 1

16y Dorian Sweet

A Critical Departure, Part 1

When does offline advertising dictatorship become an online dialogue? Read More...

View article
10 Most Cynical Online Predictions for 2008

10 Most Cynical Online Predictions for 2008

16y Dorian Sweet

10 Most Cynical Online Predictions for 2008

Are you ready for Internet Idol, device-oriented finger shuffleboard, online telepathy, and other musings? Read More...

View article
Is Your Video Brain Fried or Boiled?

Is Your Video Brain Fried or Boiled?

16y Dorian Sweet

Is Your Video Brain Fried or Boiled?

Video should put viewers somewhere between self-induced narcolepsy and a nervous breakdown. Read More...

View article
Taking the Video Wheels Off

Taking the Video Wheels Off

16y Dorian Sweet

Taking the Video Wheels Off

Video is fully online. What's the best way for ad marketers to get in on the action? Read More...

View article
Online Video Grows Up

Online Video Grows Up

16y Dorian Sweet

Online Video Grows Up

Online video is changing and maturing. What are you doing about it? Read More...

View article
1 2 3 4