Havas Buys Stake in Crowd Sourcing Agency
Social

Havas Buys Stake in Crowd Sourcing Agency

12y Douglas Quenqua

Havas Buys Stake in Crowd Sourcing Agency

Victor & Spoils solicits ideas from writers, art directors and strategists around the world. Read More...

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RadioShack Mobile Ads Target Users of Old Phones
Media

RadioShack Mobile Ads Target Users of Old Phones

12y Douglas Quenqua

RadioShack Mobile Ads Target Users of Old Phones

Using device model and OS information, ads alert users to a nearby RadioShack. Read More...

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Nielsen Tool Aims to Bridge TV-Digital Divide
Analytics

Nielsen Tool Aims to Bridge TV-Digital Divide

12y Douglas Quenqua

Nielsen Tool Aims to Bridge TV-Digital Divide

New cross-platform campaign ratings system was developed with WPP. Read More...

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Friskies iPad Game Pits You Versus Your Cat
Media

Friskies iPad Game Pits You Versus Your Cat

12y Douglas Quenqua

Friskies iPad Game Pits You Versus Your Cat

A branded game in the grand tradition of using incredible technologies to do dumb things. Read More...

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Volkswagen Collects Fan GIFs in Kraftwerk Giveaway
Automotive

Volkswagen Collects Fan GIFs in Kraftwerk Giveaway

12y Douglas Quenqua

Volkswagen Collects Fan GIFs in Kraftwerk Giveaway

VW and Deutsch LA holds contest to help Kraftwerk fans locked out of an upcoming concert series. Read More...

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Spending on Digital Ads Fell Sharply in Q4
Ad Industry Metrics

Spending on Digital Ads Fell Sharply in Q4

12y Douglas Quenqua

Spending on Digital Ads Fell Sharply in Q4

Search and display investments both fell about 6 percent. Read More...

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Cosmopolitan Latest Mag to Hit 100K Digital Subs
Data insights

Cosmopolitan Latest Mag to Hit 100K Digital Subs

12y Douglas Quenqua

Cosmopolitan Latest Mag to Hit 100K Digital Subs

The Economist and National Geographic surpassed the milestone in 2011. Read More...

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For Newspapers, Uneven Progress Toward Digital Profits
Ad Industry Metrics

For Newspapers, Uneven Progress Toward Digital Profits

12y Douglas Quenqua

For Newspapers, Uneven Progress Toward Digital Pro...

For every dollar made in digital, newspapers are losing $7 in print ads, according to a Pew study Read More...

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Why P. Diddy Debuted Ciroc 'Super Bowl Ads' on Twitter
Display Advertising

Why P. Diddy Debuted Ciroc 'Super Bowl Ads' on Twitter

12y Douglas Quenqua

Why P. Diddy Debuted Ciroc 'Super Bowl Ads' on Twi...

Social media and display ads produce a hit for Sean Combs' vodka brand. Read More...

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Cisco Pushes Limits of LinkedIn's Messaging Platform
Email

Cisco Pushes Limits of LinkedIn's Messaging Platform

12y Douglas Quenqua

Cisco Pushes Limits of LinkedIn's Messaging Platfo...

Some 140,000 "chief experience officers" are shown the same video ad in biggest use of InMail to date. Read More...

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Non-Food Marketers Grab Greater Share of Digital Coupon Space
Data insights

Non-Food Marketers Grab Greater Share of Digital Coupon Space

12y Douglas Quenqua

Non-Food Marketers Grab Greater Share of Digital C...

The number of digital coupon "events" increased by 12.3 percent in 2011. Read More...

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SapientNitro Ranks Highest for Mobile in Forrester Report
Media

SapientNitro Ranks Highest for Mobile in Forrester Report

12y Douglas Quenqua

SapientNitro Ranks Highest for Mobile in Forrester...

Other top-ranked agencies are AKQA, Ogilvy, TribalDDB, and Razorfish. Read More...

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Lego Launches Social Network for Fans, ReBrick
Social

Lego Launches Social Network for Fans, ReBrick

12y Douglas Quenqua

Lego Launches Social Network for Fans, ReBrick

Lets members bookmark favorite Lego creations from elsewhere on the web. Read More...

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Tablets and E-Reader Ownership Doubled Over Holidays
Audience

Tablets and E-Reader Ownership Doubled Over Holidays

12y Douglas Quenqua

Tablets and E-Reader Ownership Doubled Over Holida...

Sharp rise followed a slowdown over the fall, according to a new Pew report. Read More...

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Animated Series From Tom Hanks Will Play on Yahoo
Media

Animated Series From Tom Hanks Will Play on Yahoo

12y Douglas Quenqua

Animated Series From Tom Hanks Will Play on Yahoo

Post-apocalyptic "Electric City" is Yahoo's first attempt at a scripted series. Read More...

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Yahoo Partners With Sundance to Bring Festival Online
Marketing

Yahoo Partners With Sundance to Bring Festival Online

12y Douglas Quenqua

Yahoo Partners With Sundance to Bring Festival Onl...

Festival coverage and a short film collection will appear on Yahoo in latest premium video bid. Read More...

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Deloitte Adds Mobile Capability With Ubermind Acquisition
Media

Deloitte Adds Mobile Capability With Ubermind Acquisition

12y Douglas Quenqua

Deloitte Adds Mobile Capability With Ubermind Acqu...

Seattle-based Ubermind has built mobile apps for Target, Amtrak, REI and American Airlines. Read More...

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Kantar: Display Ad Gains Are Offset by Plunging Search Market
Ad Industry Metrics

Kantar: Display Ad Gains Are Offset by Plunging Search Market

12y Douglas Quenqua

Kantar: Display Ad Gains Are Offset by Plunging Se...

Insurance, legal, and medical services firms slashed their search spend this year, researcher says. Read More...

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Questions for New iCrossing CCO Patrick Stern
Marketing

Questions for New iCrossing CCO Patrick Stern

12y Douglas Quenqua

Questions for New iCrossing CCO Patrick Stern

A veteran of R/GA and TBWAChiatDay, Stern is tasked with forging a creative practice for the Hearst-owned agency. Read More...

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Lars Bastholm to Lead Latest Incarnation of Cheil in U.S.
Marketing

Lars Bastholm to Lead Latest Incarnation of Cheil in U.S.

12y Douglas Quenqua

Lars Bastholm to Lead Latest Incarnation of Cheil ...

Bastholm left Ogilvy in May, seeking a more hands-on job. He found what he was seeking in Cheil. Read More...

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Google Puts Out Welcome Mat for Co-Op Advertisers
Marketing

Google Puts Out Welcome Mat for Co-Op Advertisers

12y Douglas Quenqua

Google Puts Out Welcome Mat for Co-Op Advertisers

A bid to capture more tourism dollars by supporting multi-party ad buying. Read More...

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Old Spice Guy Goes Cross-Platform for Holiday Campaign
Social

Old Spice Guy Goes Cross-Platform for Holiday Campaign

12y Douglas Quenqua

Old Spice Guy Goes Cross-Platform for Holiday Camp...

Old Spice Guy gets a little more depth this holiday season courtesy of Wieden+Kennedy. Read More...

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GroupM Revises Global Ad Forecast Downward
Media

GroupM Revises Global Ad Forecast Downward

12y Douglas Quenqua

GroupM Revises Global Ad Forecast Downward

The media group pegs 2012 growth at 6.4 percent, still better than this year. Olympics and U.S. election will be buoys. Read More...

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'Twilight' Campaign on Yahoo Breaks Previous Streaming Records
Media

'Twilight' Campaign on Yahoo Breaks Previous Streaming Records

12y Douglas Quenqua

'Twilight' Campaign on Yahoo Breaks Previous Strea...

Video from the film's L.A. premier attracted more than 1 million visitors over two days. Read More...

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Yahoo's Twilight Promotion Spans Its Network
Media

Yahoo's Twilight Promotion Spans Its Network

12y Douglas Quenqua

Yahoo's Twilight Promotion Spans Its Network

A full week of content, promotions and sweepstakes. Read More...

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Google Dominates List of Most Effective TV Ads by Dot-Coms
Marketing

Google Dominates List of Most Effective TV Ads by Dot-Coms

12y Douglas Quenqua

Google Dominates List of Most Effective TV Ads by ...

TheLadders and GoDaddy get low scores in ad effectiveness study. Read More...

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Yume and LG Unveil First Ad Platform for Web-Enabled TVs
Media

Yume and LG Unveil First Ad Platform for Web-Enabled TVs

12y Douglas Quenqua

Yume and LG Unveil First Ad Platform for Web-Enabl...

Platform will primarily deliver ads to apps supported by Internet-connected TVs Read More...

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