WPP Takes Major Stake in Vice

WPP Takes Major Stake in Vice

13y Douglas Quenqua

WPP Takes Major Stake in Vice

The holding company made a major investment in Vice Media, best known for Vice Magazine. Read More...

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Pixazza's 'Tagger Army' Turns Photos Into Shopping Hubs

Pixazza's 'Tagger Army' Turns Photos Into Shopping Hubs

13y Douglas Quenqua

Pixazza's 'Tagger Army' Turns Photos Into Shopping...

Pictures are sometimes called the "dark matter" of the Internet because they're unsearchable. Pixazza's image-based ad network has a unique solution. ...

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Google Asks Advertisers for Help Rooting out Counterfeiters

Google Asks Advertisers for Help Rooting out Counterfeiters

13y Douglas Quenqua

Google Asks Advertisers for Help Rooting out Count...

Introduces changes to counterfeit-reporting system. Read More...

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Two Acquisitions Alter Dynamics Among Web TV Guides

Two Acquisitions Alter Dynamics Among Web TV Guides

13y Douglas Quenqua

Two Acquisitions Alter Dynamics Among Web TV Guide...

Independence versus network affiliation is suddenly a cause for bragging rights. Read More...

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Social Game Publishers Compete for Old Navy's Business

Social Game Publishers Compete for Old Navy's Business

13y Douglas Quenqua

Social Game Publishers Compete for Old Navy's Busi...

Clothing retailer worked with RadiumOne to create a brand integration contest between publishers. Read More...

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AdKeeper Lures Big-Name Advertisers

AdKeeper Lures Big-Name Advertisers

13y Douglas Quenqua

AdKeeper Lures Big-Name Advertisers

Clients are motivated less by a delusional belief people love their ads than by a desire to be part of something that gives consumers choice. Read Mor...

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Click Forensics Acquires Adometry - And Its Name

Click Forensics Acquires Adometry - And Its Name

13y Douglas Quenqua

Click Forensics Acquires Adometry - And Its Name

Adometry helps display advertisers monitor where their ads appear. Read More...

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Geomentum Refines Focus Under Sean Finnegan

Geomentum Refines Focus Under Sean Finnegan

13y Douglas Quenqua

Geomentum Refines Focus Under Sean Finnegan

Finnegan is making this "unit" of Mediabrands act more like a full-service agency. Read More...

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New Engine Brings Search to Product Reviews

New Engine Brings Search to Product Reviews

13y Douglas Quenqua

New Engine Brings Search to Product Reviews

SearchReviews will let consumers search for the most highly-rated products or for specific terms within customer reviews. Read More...

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WPP Launches First All-Digital Network, Possible Worldwide

WPP Launches First All-Digital Network, Possible Worldwide

13y Douglas Quenqua

WPP Launches First All-Digital Network, Possible W...

Trevor Kauffman to lead interactive group consisting of Schematic, Bridge Worldwide, BLUE, and Quasar. Read More...

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E-Mail Usage Plummets as Teens Turn to Mobile, Social Networking

E-Mail Usage Plummets as Teens Turn to Mobile, Social Networking

13y Douglas Quenqua

E-Mail Usage Plummets as Teens Turn to Mobile, Soc...

Time spent on Web-based e-mail suffered a walloping 59 percent drop among 12- to 17-year-olds. Read More...

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E-Mail Usage Plummets as Teens Turn to Mobile, Social Networking

E-Mail Usage Plummets as Teens Turn to Mobile, Social Networking

13y Douglas Quenqua

E-Mail Usage Plummets as Teens Turn to Mobile, Soc...

Time spent on Web-based e-mail suffered a walloping 59 percent drop among 12- to 17-year-olds. Read More...

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Wunderground Challenges Weather.com With Relaunch

Wunderground Challenges Weather.com With Relaunch

13y Douglas Quenqua

Wunderground Challenges Weather.com With Relaunch

Site's 12-person direct-sales team is supported by Dapper, which helps geotarget ads based on local weather. Read More...

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Shaun White Stars in 'Extreme' Webisodes for BFGoodrich

Shaun White Stars in 'Extreme' Webisodes for BFGoodrich

13y Douglas Quenqua

Shaun White Stars in 'Extreme' Webisodes for BFGoo...

Olympic champ injects youth and enthusiasm into tire company's advertising Read More...

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LinkedIn Adds Granular Ad Targeting

LinkedIn Adds Granular Ad Targeting

13y Douglas Quenqua

LinkedIn Adds Granular Ad Targeting

Advertisers can now target based on job title and company name. Read More...

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Google Aims to Hire More Than 6,000 This Year

Google Aims to Hire More Than 6,000 This Year

13y Douglas Quenqua

Google Aims to Hire More Than 6,000 This Year

Recruiting wish list includes more than 300 advertising-related vacancies. Read More...

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Agency Vet DeCourcy Launches Social-Media Firm for Havas

Agency Vet DeCourcy Launches Social-Media Firm for Havas

13y Douglas Quenqua

Agency Vet DeCourcy Launches Social-Media Firm for...

New agency will bring together its own technologists with videographers, journalists and other content creators. Read More...

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Washington Post Co. Launches Facebook-Exclusive Ad Agency

Washington Post Co. Launches Facebook-Exclusive Ad Agency

13y Douglas Quenqua

Washington Post Co. Launches Facebook-Exclusive Ad...

SocialCode is latest attempt by WaPo to find new revenue sources as publishing business contracts. Read More...

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Influence Scoring Platforms Duel for Relevance

Influence Scoring Platforms Duel for Relevance

13y Douglas Quenqua

Influence Scoring Platforms Duel for Relevance

What makes someone influential online? One more company has an idea. Read More...

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Adobe Acquires Data-Management Firm for Omniture Unit

Adobe Acquires Data-Management Firm for Omniture Unit

13y Douglas Quenqua

Adobe Acquires Data-Management Firm for Omniture U...

Demdex gives publishers more control over the behavioral data they collect. Read More...

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GSI Commerce Buys ClearSaleing, Building Analytics Muscle

GSI Commerce Buys ClearSaleing, Building Analytics Muscle

13y Douglas Quenqua

GSI Commerce Buys ClearSaleing, Building Analytics...

ClearSaleing will be housed in GSI's marketing services unit, led by Chris Saridakis. Read More...

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AT&T Puts Ratings and Reviews on Facebook Page

AT&T Puts Ratings and Reviews on Facebook Page

13y Douglas Quenqua

AT&T Puts Ratings and Reviews on Facebook Page

AT&T customers can now rate products directly on the brand's Facebook presence, and can "like" or comment on others' reviews. Read More...

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Mark Zagorski Named CEO of Ad Data Firm Exelate

Mark Zagorski Named CEO of Ad Data Firm Exelate

13y Douglas Quenqua

Mark Zagorski Named CEO of Ad Data Firm Exelate

Founding CEO Meir Zohar returns to native Israel, but will continue to work for the company. Read More...

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Teradata to Buy Aprimo for $525 Million

Teradata to Buy Aprimo for $525 Million

13y Douglas Quenqua

Teradata to Buy Aprimo for $525 Million

Primary product is Aprimo Marketing Studio, available in B2C and B2B formats. Read More...

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Dachis Buys Powered, Becomes Largest Facebook Preferred Developer

Dachis Buys Powered, Becomes Largest Facebook Preferred Developer

13y Douglas Quenqua

Dachis Buys Powered, Becomes Largest Facebook Pref...

Acquisition brings Dachis headcount to more than 200. Read More...

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Ex-Bazaarvoice CMO Returns With Mass Relevance

Ex-Bazaarvoice CMO Returns With Mass Relevance

13y Douglas Quenqua

Ex-Bazaarvoice CMO Returns With Mass Relevance

Sam Decker is CEO of a new venture whose first product lets marketers leverage Twitter conversations about their brands. Read More...

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Groupon Poaches Yahoo Ad Exec as First Head of National Ad Sales

Groupon Poaches Yahoo Ad Exec as First Head of National Ad Sales

13y Douglas Quenqua

Groupon Poaches Yahoo Ad Exec as First Head of Nat...

Brown will develop national accounts at Groupon. Read More...

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