Hershey, Hottrix Go To Court Over Chocolate Milk iPhone Apps
Media

Hershey, Hottrix Go To Court Over Chocolate Milk iPhone Apps

14y Douglas Quenqua

Hershey, Hottrix Go To Court Over Chocolate Milk i...

Hershey asks a federal judge to declare that its free app does not infringe on a rival's paid one. Read More...

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Red Bull Awards Media Duties to Carat
Marketing

Red Bull Awards Media Duties to Carat

14y Douglas Quenqua

Red Bull Awards Media Duties to Carat

Austrian energy drink giant has hotly pursued digital ad trends. Read More...

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Baby Carrots Get Junk Food Marketing Treatment
Media

Baby Carrots Get Junk Food Marketing Treatment

14y Douglas Quenqua

Baby Carrots Get Junk Food Marketing Treatment

Over-the-top campaign includes an iPhone game, Web series, and social media outreach. Read More...

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Tribal DDB Picks Up Creative Director, Planner in New York
Marketing

Tribal DDB Picks Up Creative Director, Planner in New York

14y Douglas Quenqua

Tribal DDB Picks Up Creative Director, Planner in ...

Seth Friedman joins as head of planning and Al Patton as creative director. Read More...

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Optimedia U.S. Wins Digital Duties for Longtime Client British Airways
Marketing

Optimedia U.S. Wins Digital Duties for Longtime Client British Airways

14y Douglas Quenqua

Optimedia U.S. Wins Digital Duties for Longtime Cl...

Digital account previously belonged to Agency.com. Read More...

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Alterian Fills Social Media Gap With Intrepid Acquisition
Marketing

Alterian Fills Social Media Gap With Intrepid Acquisition

14y Douglas Quenqua

Alterian Fills Social Media Gap With Intrepid Acqu...

Intrepid is a 40-person firm with offices in Seattle and London. Read More...

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USA Today Restructures to Focus on Digital Products
Media

USA Today Restructures to Focus on Digital Products

14y Douglas Quenqua

USA Today Restructures to Focus on Digital Product...

Layoffs will hit 9 percent of staff, and paper will restructure to focus on Web and mobile. Read More...

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Promoted Tweets Increase Engagement by 50 Percent for Zecco
Data insights

Promoted Tweets Increase Engagement by 50 Percent for Zecco

14y Douglas Quenqua

Promoted Tweets Increase Engagement by 50 Percent ...

Discount brokerage's paid tweets rack up considerable retweets, replies and clicked links. Read More...

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JWT Acquires California Digital Shop
Media

JWT Acquires California Digital Shop

14y Douglas Quenqua

JWT Acquires California Digital Shop

Digitaria will keep its name and operate as an independent unit of JWT. Read More...

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Twitter Hires First Ad Sales Executives
Social

Twitter Hires First Ad Sales Executives

14y Douglas Quenqua

Twitter Hires First Ad Sales Executives

Twitter hired its first two ad sales executives, from Facebook and Yelp. Read More...

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New Ripple6 Units Put Social Conversations in Display Ads
Data insights

New Ripple6 Units Put Social Conversations in Display Ads

14y Douglas Quenqua

New Ripple6 Units Put Social Conversations in Disp...

Second company this week to debut a display product incorporating social media content. Read More...

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New Buzzlogic Units Let Advertisers Match Consumers With Content
Display Advertising

New Buzzlogic Units Let Advertisers Match Consumers With Content

14y Douglas Quenqua

New Buzzlogic Units Let Advertisers Match Consumer...

Advertisers select keywords that populate ads with relevant content. Read More...

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CEO James Departs Omniture Less than a Year After Adobe Deal
Actionable Analysis

CEO James Departs Omniture Less than a Year After Adobe Deal

14y Douglas Quenqua

CEO James Departs Omniture Less than a Year After ...

Josh James, founder and former CEO of Omniture, is replaced by Brad Rencher. Read More...

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New NBCU Ad Network Plans to Reach Beyond NBCU Properties
Media

New NBCU Ad Network Plans to Reach Beyond NBCU Properties

14y Douglas Quenqua

New NBCU Ad Network Plans to Reach Beyond NBCU Pro...

The company's Universal Audience Platform launched today with 21 NBCU properties, including Bravotv.com, NBC.com, Oxygen.com and Syfy.com. Read More...

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New Domain .Co Opens for Business With $350K Overstock URL
Media

New Domain .Co Opens for Business With $350K Overstock URL

14y Douglas Quenqua

New Domain .Co Opens for Business With $350K Overs...

Seventy percent of brands in the Brand Finance top 500 have registered .co domains, including Nike, eBay, Coca-Cola, Apple and Amazon. Read More...

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Verizon Sponsors Yahoo, MTV Contest to Find Latino Superstar
Marketing

Verizon Sponsors Yahoo, MTV Contest to Find Latino Superstar

14y Douglas Quenqua

Verizon Sponsors Yahoo, MTV Contest to Find Latino...

AT&T may have American Idol, but Verizon now has Dame un Break. Read More...

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Crispin Absorbs Sister Agency Zig, Moves Into Canada
Media

Crispin Absorbs Sister Agency Zig, Moves Into Canada

14y Douglas Quenqua

Crispin Absorbs Sister Agency Zig, Moves Into Cana...

Zig, whose clients include Molson Canadian and IKEA, will be rebranded CP+B Canada. Read More...

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YouTube, LG Crowdsourcing Project Seeks to Capture 'Life in a Day'
Media

YouTube, LG Crowdsourcing Project Seeks to Capture 'Life in a Day'

14y Douglas Quenqua

YouTube, LG Crowdsourcing Project Seeks to Capture...

Sponsorship is part of LG's "Life's Good" marketing campaign. Read More...

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AMC, Deep Focus Bring Back Enhanced 'Mad Men Yourself'
Media

AMC, Deep Focus Bring Back Enhanced 'Mad Men Yourself'

14y Douglas Quenqua

AMC, Deep Focus Bring Back Enhanced 'Mad Men Yours...

Once again, fans of the series can create avatars in the style of the show's opening sequence. Read More...

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Google Quietly Brings Twitter Feeds to Display Ads
Display Advertising

Google Quietly Brings Twitter Feeds to Display Ads

14y Douglas Quenqua

Google Quietly Brings Twitter Feeds to Display Ads

Ads update dynamically with latest tweets from an advertiser's Twitter account. Read More...

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Big Numbers for Kraft's 'Real Women' Video Contest
Media

Big Numbers for Kraft's 'Real Women' Video Contest

14y Douglas Quenqua

Big Numbers for Kraft's 'Real Women' Video Contest

CORRECTED: Live event ended a three-month Kraft program that garnered some very impressive numbers. Read More...

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MSNBC.com Can't Quit Banner Ads
Media

MSNBC.com Can't Quit Banner Ads

14y Douglas Quenqua

MSNBC.com Can't Quit Banner Ads

Reports of the death of banner ads on MSNBC.com are greatly exaggerated. Read More...

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Baazaarvoice Debuts Suite to Break Down Walls Between Brand Sites, Social Networks
Media

Baazaarvoice Debuts Suite to Break Down Walls Between Brand Sites, Social N...

14y Douglas Quenqua

Baazaarvoice Debuts Suite to Break Down Walls Betw...

SocialConnect lets marketers share customer reviews from their brand site on Facebook fan pages, and to move reviews from Facebook back the other way....

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Former TiVo President to Lead Joint "Hulu for Magazines" Effort
Media

Former TiVo President to Lead Joint "Hulu for Magazines" Effort

14y Douglas Quenqua

Former TiVo President to Lead Joint "Hulu for Maga...

Morgan Guenther, president of TiVo from 2001-2003, will lead a joint venture of Conde Nast, Hearst, Meredith, News Corp, and Time. Read More...

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Pandora Deal Brings Big-Name Advertisers to iPad App
Media

Pandora Deal Brings Big-Name Advertisers to iPad App

14y Douglas Quenqua

Pandora Deal Brings Big-Name Advertisers to iPad A...

Starbucks, Budweiser and Lexus attach themselves to streaming music app in latest sign blue-chip advertisers don't need convincing of device's viabili...

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WPP's Schematic Nabs Mitsubishi Digital Business
Media

WPP's Schematic Nabs Mitsubishi Digital Business

14y Douglas Quenqua

WPP's Schematic Nabs Mitsubishi Digital Business

Car maker also named Omnicom's 180/LA as its lead creative agency and independent Trivalle Communications as its PR firm. Read More...

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IAB Aims to Create Standards for Advertising on Tablets
Media

IAB Aims to Create Standards for Advertising on Tablets

14y Douglas Quenqua

IAB Aims to Create Standards for Advertising on Ta...

Task force will recommend specs and best practices for advertising on devices such as iPad. Read More...

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