Hershey asks a federal judge to declare that its free app does not infringe on a rival's paid one. Read More...
View articleAustrian energy drink giant has hotly pursued digital ad trends. Read More...
View articleOver-the-top campaign includes an iPhone game, Web series, and social media outreach. Read More...
View articleSeth Friedman joins as head of planning and Al Patton as creative director. Read More...
View articleDigital account previously belonged to Agency.com. Read More...
View articleIntrepid is a 40-person firm with offices in Seattle and London. Read More...
View articleLayoffs will hit 9 percent of staff, and paper will restructure to focus on Web and mobile. Read More...
View articleDiscount brokerage's paid tweets rack up considerable retweets, replies and clicked links. Read More...
View articleDigitaria will keep its name and operate as an independent unit of JWT. Read More...
View articleTwitter hired its first two ad sales executives, from Facebook and Yelp. Read More...
View articleSecond company this week to debut a display product incorporating social media content. Read More...
View articleAdvertisers select keywords that populate ads with relevant content. Read More...
View articleJosh James, founder and former CEO of Omniture, is replaced by Brad Rencher. Read More...
View articleThe company's Universal Audience Platform launched today with 21 NBCU properties, including Bravotv.com, NBC.com, Oxygen.com and Syfy.com. Read More...
View articleSeventy percent of brands in the Brand Finance top 500 have registered .co domains, including Nike, eBay, Coca-Cola, Apple and Amazon. Read More...
View articleAT&T may have American Idol, but Verizon now has Dame un Break. Read More...
View articleZig, whose clients include Molson Canadian and IKEA, will be rebranded CP+B Canada. Read More...
View articleSponsorship is part of LG's "Life's Good" marketing campaign. Read More...
View articleOnce again, fans of the series can create avatars in the style of the show's opening sequence. Read More...
View articleAds update dynamically with latest tweets from an advertiser's Twitter account. Read More...
View articleCORRECTED: Live event ended a three-month Kraft program that garnered some very impressive numbers. Read More...
View articleReports of the death of banner ads on MSNBC.com are greatly exaggerated. Read More...
View articleSocialConnect lets marketers share customer reviews from their brand site on Facebook fan pages, and to move reviews from Facebook back the other way....
View articleMorgan Guenther, president of TiVo from 2001-2003, will lead a joint venture of Conde Nast, Hearst, Meredith, News Corp, and Time. Read More...
View articleStarbucks, Budweiser and Lexus attach themselves to streaming music app in latest sign blue-chip advertisers don't need convincing of device's viabili...
View articleCar maker also named Omnicom's 180/LA as its lead creative agency and independent Trivalle Communications as its PR firm. Read More...
View articleTask force will recommend specs and best practices for advertising on devices such as iPad. Read More...
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