Yahoo Unveils Social Features, Starting With Facebook Integration

Yahoo Unveils Social Features, Starting With Facebook Integration

14y Douglas Quenqua

Yahoo Unveils Social Features, Starting With Faceb...

With tie-in, Yahoo users can submit and view Facebook updates on the portal's homepage and Yahoo Mail. Read More...

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Citysearch Changes Name to Reflect Growth of Ad Network

Citysearch Changes Name to Reflect Growth of Ad Network

14y Douglas Quenqua

Citysearch Changes Name to Reflect Growth of Ad Ne...

Citysearch - the company, not the site - is changing its name to CityGrid. Read More...

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HuffPo Stressing Direct Sales, Social Efforts on Path to Profitability

HuffPo Stressing Direct Sales, Social Efforts on Path to Profitability

14y Douglas Quenqua

HuffPo Stressing Direct Sales, Social Efforts on P...

New hires bring sales and marketing headcount to about 35. Read More...

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Google Will Allow Users to Opt Out of Analytics

Google Will Allow Users to Opt Out of Analytics

14y Douglas Quenqua

Google Will Allow Users to Opt Out of Analytics

Browser add-on is a nod to privacy concerns, but Web site owners may fret about inaccurate reporting. Read More...

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Hi-Tec Denies Making 'Liquid Mountaineering' Viral Video

Hi-Tec Denies Making 'Liquid Mountaineering' Viral Video

14y Douglas Quenqua

Hi-Tec Denies Making 'Liquid Mountaineering' Viral...

Sports mockumentary has amassed nearly 3 million views since it was posted in late April. Read More...

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NBC Taps Microsoft to Promote Fall TV Season

NBC Taps Microsoft to Promote Fall TV Season

14y Douglas Quenqua

NBC Taps Microsoft to Promote Fall TV Season

Coming off a bad programming year, NBC looks to Microsoft Advertising to juice its fall TV lineup. Read More...

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Virtual World Whyville Helps First Lady, USDA Fight Childhood Obesity

Virtual World Whyville Helps First Lady, USDA Fight Childhood Obesity

14y Douglas Quenqua

Virtual World Whyville Helps First Lady, USDA Figh...

Apps for Healthy Kids contest is part of Michelle Obama's Let's Move! campaign to end childhood obesity. Read More...

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Google Takes Another Step Into TV Ads with Startup Investment

Google Takes Another Step Into TV Ads with Startup Investment

14y Douglas Quenqua

Google Takes Another Step Into TV Ads with Startup...

Leads $23 million investment in Invidi Technologies, which is focused on addressable TV ads. Read More...

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AudienceScience Acquires Hispanic Ad Network Consorte Media

AudienceScience Acquires Hispanic Ad Network Consorte Media

14y Douglas Quenqua

AudienceScience Acquires Hispanic Ad Network Conso...

Consorte's Bay Area office will become the sixth branch of AudienceScience. Read More...

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Twitter Ranks Highly as Place to Interact with Brands

Twitter Ranks Highly as Place to Interact with Brands

14y Douglas Quenqua

Twitter Ranks Highly as Place to Interact with Bra...

New research finds Twitter users are more likely than members of other social networks to talk to brands and are less averse to advertising. Read More...

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Tim Hanlon Reemerges as Partner at Catalyst S+F

Tim Hanlon Reemerges as Partner at Catalyst S+F

14y Douglas Quenqua

Tim Hanlon Reemerges as Partner at Catalyst S+F

Former VivaKi EVP joins San Francisco-based startup to advise clients on investment strategies. Read More...

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New Platform Marries Virtual Currency to Behavioral Targeting

New Platform Marries Virtual Currency to Behavioral Targeting

14y Douglas Quenqua

New Platform Marries Virtual Currency to Behaviora...

Adknowledge will examine user behavior to integrate currency offers with banner ads. Read More...

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Consumers Warming Up to Mobile Coupons

Consumers Warming Up to Mobile Coupons

14y Douglas Quenqua

Consumers Warming Up to Mobile Coupons

Borrell expects mobile coupon spending in the U.S. to reach $6.53 billion in 2014. Read More...

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Adobe Has Success With All-Digital Launch for Creative Suite 5

Adobe Has Success With All-Digital Launch for Creative Suite 5

14y Douglas Quenqua

Adobe Has Success With All-Digital Launch for Crea...

Launch event and teaser videos attract large online audience, which buzzes about the suite on Twitter. Read More...

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Razorfish Establishes Cloud Computing Practice

Razorfish Establishes Cloud Computing Practice

14y Douglas Quenqua

Razorfish Establishes Cloud Computing Practice

Agency has helped clients like Bundle.com and MillerCoors set up infrastructures to leverage on-demand Internet services. Read More...

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French Retargeting Company Descends on Silicon Valley

French Retargeting Company Descends on Silicon Valley

14y Douglas Quenqua

French Retargeting Company Descends on Silicon Val...

Criteo brings its pay-per-click retargeting product to Palo Alto. Read More...

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Burst Acquires U.K. Network OTP Media

Burst Acquires U.K. Network OTP Media

14y Douglas Quenqua

Burst Acquires U.K. Network OTP Media

OTP serves parenting, automotive, sports, and other verticals. Read More...

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Passenger Opens Community Platform to Agencies

Passenger Opens Community Platform to Agencies

14y Douglas Quenqua

Passenger Opens Community Platform to Agencies

BBMG and Digitas are among agencies using social media platform for research and campaign testing. Read More...

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Salon.com Audience Jumps Following Redesign

Salon.com Audience Jumps Following Redesign

14y Douglas Quenqua

Salon.com Audience Jumps Following Redesign

Six months after a revamp, the site's heightened focus on food, pop culture, and film content appears to be paying off. Read More...

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Next New Networks Acquires Seven Series in Revenue-Sharing Deal

Next New Networks Acquires Seven Series in Revenue-Sharing Deal

14y Douglas Quenqua

Next New Networks Acquires Seven Series in Revenue...

Animal and cooking shows join Next New Creators program for independent producers. Read More...

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Behavioral Ads Command Twice the Price of Standard Ads

Behavioral Ads Command Twice the Price of Standard Ads

14y Douglas Quenqua

Behavioral Ads Command Twice the Price of Standard...

NAI study asks 12 ad networks for CPM and conversion data about behaviorally targeted ads. Read More...

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JWT Elevates Digital Director Eastman to North American President

JWT Elevates Digital Director Eastman to North American President

14y Douglas Quenqua

JWT Elevates Digital Director Eastman to North Ame...

Eastman replaces Rosemary Ryan, who left this week along with the 146-year-old agency's chief creative officer. Read More...

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Viewers Willing to Tolerate More Commercials Online

Viewers Willing to Tolerate More Commercials Online

14y Douglas Quenqua

Viewers Willing to Tolerate More Commercials Onlin...

New research from comScore pokes holes in the theory that people watch TV online primarily to avoid advertising. Read More...

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Discovery's 'Life' Campaign Gives Yahoo Chance to Show Off

Discovery's 'Life' Campaign Gives Yahoo Chance to Show Off

14y Douglas Quenqua

Discovery's 'Life' Campaign Gives Yahoo Chance to ...

Campaign for nature series uses rich media ads in search and other unique Yahoo executions. Discovery also leveraged Microsoft, NYTImes.com, and other...

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PointRoll Debuts Unit That Blends Advertising With Editorial

PointRoll Debuts Unit That Blends Advertising With Editorial

14y Douglas Quenqua

PointRoll Debuts Unit That Blends Advertising With...

New ad type offers closer integration with content. Read More...

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Religion Comes to Facebook in the Form of an App

Religion Comes to Facebook in the Form of an App

14y Douglas Quenqua

Religion Comes to Facebook in the Form of an App

Northland Church of Orlando, FL debuts the first Facebook app allowing members to watch and participate in live religious services. Read More...

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Eric Bader Leaves BrandInHand for Strategy Role with Initiative

Eric Bader Leaves BrandInHand for Strategy Role with Initiative

14y Douglas Quenqua

Eric Bader Leaves BrandInHand for Strategy Role wi...

Mobile expert assumes newly created role at IPG-owned Initiative. Read More...

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