Helps brands push coupons, quizzes and other applications to where the action is. Read More...
View articleLifeStreet media employs about 60 people, and SocialCash about 15. Read More...
View articleMaheu was most recently chief digital officer at Ogilvy & Mather. Read More...
View articleFor a brand that has yet to open a Twitter account, IHOP has enjoyed an impressive presence on the micro-blogging network this week. Read More...
View articleLondon-based Fhios researches consumer behavior through eye tracking, concept testing and competitive benchmarking. Read More...
View articleA Houston dessert chain saw clear benefits after engaging customers on Facebook. Read More...
View articleGoal is deeper engagement with consumers. Read More...
View articleMicrosoft's search engine was the big mover of the month, showing a 5 percent gain, according to Experian Hitwise. Read More...
View articleCEO Eric Schmidt shrugged it off, but Google's big game ad shows just how much the company has embraced traditional marketing methods. Read More...
View articleAdds Nielsen data based on Zip codes and other offline household information. Read More...
View articleJust 4 percent of teens say they blog, according to the Pew Internet and American Life Project. Read More...
View articleThe virtual world firm acquired a Swedish company that allows Web users to travel with their avatars, hoping to expand its social capabilities. Read M...
View articleNew sales team is aimed solely at small and mid-sized publishers. Read More...
View articleData vendor will use money to accelerate APIs for ad networks and demand side platforms. Read More...
View articleStudy finds high rates of abandonment are countered by tremendous engagement from long-term users. Read More...
View articleMarketers say they'll shift market budget towards social media, according to an Alterian report. Read More...
View articleThe mobile ad network acquisition spree continued apace today. Read More...
View articleNew features for small and local advertisers. Read More...
View articleBorrell report finds real estate market will continue to be a drag on Internet display sales. Read More...
View articleDeal is latest in a string of mobile ad network acquisitions. Read More...
View articleAcquisitions include Crayon, Drillteam Marketing, and Stepchange. Read More...
View articleSix new and revamped units seek to boost user engagement with video advertising. Read More...
View articleThe trade group found that 10 out of 35 members needed to shore up disclosures to consumers. Read More...
View articleMobile ad buy in the U.S. and overseas gives magazine brand's app a needed bump. Read More...
View articleFacebook's rapid growth leads researcher to revise overall social advertising outlook upward. Read More...
View articleFederal Trade Commission warns consumers about misleading offers for "free" trial subscriptions online. Read More...
View articleAdKnowledge lets advertisers offer in-game currency to players who respond to their offers. Read More...
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