Vitrue Tool Lets Marketers Self-Publish to Facebook News Feed

Vitrue Tool Lets Marketers Self-Publish to Facebook News Feed

14y Douglas Quenqua

Vitrue Tool Lets Marketers Self-Publish to Faceboo...

Helps brands push coupons, quizzes and other applications to where the action is. Read More...

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Social Media Ad Network LifeStreet Acquires Ad Network from Competitor SocialCash

Social Media Ad Network LifeStreet Acquires Ad Network from Competitor SocialCash

14y Douglas Quenqua

Social Media Ad Network LifeStreet Acquires Ad Net...

LifeStreet media employs about 60 people, and SocialCash about 15. Read More...

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Jean-Philippe Maheu Named Worldwide CEO at Publicis Modem

Jean-Philippe Maheu Named Worldwide CEO at Publicis Modem

14y Douglas Quenqua

Jean-Philippe Maheu Named Worldwide CEO at Publici...

Maheu was most recently chief digital officer at Ogilvy & Mather. Read More...

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IHOP Scores Big on Twitter, But Still Doesn't Join

IHOP Scores Big on Twitter, But Still Doesn't Join

14y Douglas Quenqua

IHOP Scores Big on Twitter, But Still Doesn't Join

For a brand that has yet to open a Twitter account, IHOP has enjoyed an impressive presence on the micro-blogging network this week. Read More...

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One to One Acquires Research Firm Fhios

One to One Acquires Research Firm Fhios

14y Douglas Quenqua

One to One Acquires Research Firm Fhios

London-based Fhios researches consumer behavior through eye tracking, concept testing and competitive benchmarking. Read More...

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Rice University Study: Small Biz Rewarded by Facebook Fans

Rice University Study: Small Biz Rewarded by Facebook Fans

14y Douglas Quenqua

Rice University Study: Small Biz Rewarded by Faceb...

A Houston dessert chain saw clear benefits after engaging customers on Facebook. Read More...

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Adify to Design Custom Ad Networks for Havas' Media Contacts

Adify to Design Custom Ad Networks for Havas' Media Contacts

14y Douglas Quenqua

Adify to Design Custom Ad Networks for Havas' Medi...

Goal is deeper engagement with consumers. Read More...

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Bing Increased Share of U.S. Search Market in January

Bing Increased Share of U.S. Search Market in January

14y Douglas Quenqua

Bing Increased Share of U.S. Search Market in Janu...

Microsoft's search engine was the big mover of the month, showing a 5 percent gain, according to Experian Hitwise. Read More...

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Even After Super Bowl, Google Plays the Reluctant Advertiser

Even After Super Bowl, Google Plays the Reluctant Advertiser

14y Douglas Quenqua

Even After Super Bowl, Google Plays the Reluctant ...

CEO Eric Schmidt shrugged it off, but Google's big game ad shows just how much the company has embraced traditional marketing methods. Read More...

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Mobclix Strikes Deal to Enhance Targeting on Smartphones

Mobclix Strikes Deal to Enhance Targeting on Smartphones

14y Douglas Quenqua

Mobclix Strikes Deal to Enhance Targeting on Smart...

Adds Nielsen data based on Zip codes and other offline household information. Read More...

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Teens Abandon Blogging as Their Parents Pick it Up

Teens Abandon Blogging as Their Parents Pick it Up

14y Douglas Quenqua

Teens Abandon Blogging as Their Parents Pick it Up

Just 4 percent of teens say they blog, according to the Pew Internet and American Life Project. Read More...

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Second Life Gets More Social with Acquisition

Second Life Gets More Social with Acquisition

14y Douglas Quenqua

Second Life Gets More Social with Acquisition

The virtual world firm acquired a Swedish company that allows Web users to travel with their avatars, hoping to expand its social capabilities. Read M...

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Pandora Goes After Local Advertisers

Pandora Goes After Local Advertisers

14y Douglas Quenqua

Pandora Goes After Local Advertisers

New sales team is aimed solely at small and mid-sized publishers. Read More...

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BlueKai Secures $21M in Third Round of Funding

BlueKai Secures $21M in Third Round of Funding

14y Douglas Quenqua

BlueKai Secures $21M in Third Round of Funding

Data vendor will use money to accelerate APIs for ad networks and demand side platforms. Read More...

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Twitter Hits 75 Million Users, Most of Them Inactive

Twitter Hits 75 Million Users, Most of Them Inactive

14y Douglas Quenqua

Twitter Hits 75 Million Users, Most of Them Inacti...

Study finds high rates of abandonment are countered by tremendous engagement from long-term users. Read More...

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Marketers to Spend More on Social Media as Usage Skyrockets

Marketers to Spend More on Social Media as Usage Skyrockets

14y Douglas Quenqua

Marketers to Spend More on Social Media as Usage S...

Marketers say they'll shift market budget towards social media, according to an Alterian report. Read More...

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Opera Buys AdMarvel in Latest Mobile Acquisition

Opera Buys AdMarvel in Latest Mobile Acquisition

14y Douglas Quenqua

Opera Buys AdMarvel in Latest Mobile Acquisition

The mobile ad network acquisition spree continued apace today. Read More...

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Jivox Brings Interactivity to Video Ads

Jivox Brings Interactivity to Video Ads

14y Douglas Quenqua

Jivox Brings Interactivity to Video Ads

New features for small and local advertisers. Read More...

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Real Estate Spending on Web Ads to Drop Even Further in 2010

Real Estate Spending on Web Ads to Drop Even Further in 2010

14y Douglas Quenqua

Real Estate Spending on Web Ads to Drop Even Furth...

Borrell report finds real estate market will continue to be a drag on Internet display sales. Read More...

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Mobile Buying Spree Continues as Amobee Snatches RingRing

Mobile Buying Spree Continues as Amobee Snatches RingRing

14y Douglas Quenqua

Mobile Buying Spree Continues as Amobee Snatches R...

Deal is latest in a string of mobile ad network acquisitions. Read More...

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Powered Buys Three Shops in Bid to Expand Social Media Offerings

Powered Buys Three Shops in Bid to Expand Social Media Offerings

14y Douglas Quenqua

Powered Buys Three Shops in Bid to Expand Social M...

Acquisitions include Crayon, Drillteam Marketing, and Stepchange. Read More...

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Tremor Unveils New Video Ad Formats

Tremor Unveils New Video Ad Formats

14y Douglas Quenqua

Tremor Unveils New Video Ad Formats

Six new and revamped units seek to boost user engagement with video advertising. Read More...

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Some NAI Members Don't Fully Comply With Behavioral Targeting Standards

Some NAI Members Don't Fully Comply With Behavioral Targeting Standards

14y Douglas Quenqua

Some NAI Members Don't Fully Comply With Behaviora...

The trade group found that 10 out of 35 members needed to shore up disclosures to consumers. Read More...

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AutoWeek Credits Success of First iPhone App to Mobile Campaign

AutoWeek Credits Success of First iPhone App to Mobile Campaign

14y Douglas Quenqua

AutoWeek Credits Success of First iPhone App to Mo...

Mobile ad buy in the U.S. and overseas gives magazine brand's app a needed bump. Read More...

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Facebook to Surpass MySpace in Ad Revenue Sooner than Expected

Facebook to Surpass MySpace in Ad Revenue Sooner than Expected

14y Douglas Quenqua

Facebook to Surpass MySpace in Ad Revenue Sooner t...

Facebook's rapid growth leads researcher to revise overall social advertising outlook upward. Read More...

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FTC Cracks Down on Deceptive Online Marketing Tactic

FTC Cracks Down on Deceptive Online Marketing Tactic

14y Douglas Quenqua

FTC Cracks Down on Deceptive Online Marketing Tact...

Federal Trade Commission warns consumers about misleading offers for "free" trial subscriptions online. Read More...

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Injecting Advertisers Into the Market for Virtual Currency

Injecting Advertisers Into the Market for Virtual Currency

14y Douglas Quenqua

Injecting Advertisers Into the Market for Virtual ...

AdKnowledge lets advertisers offer in-game currency to players who respond to their offers. Read More...

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