Newspapers Beat Out Web in Coupon Market, For Now
Media

Newspapers Beat Out Web in Coupon Market, For Now

14y Douglas Quenqua

Newspapers Beat Out Web in Coupon Market, For Now

Internet accounted for only 6 percent of coupons clipped in the last year, though the total value of those coupons was much higher. Read More...

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Salon.com Uses Top Chef 'Virtual Party' to Promote Food Section
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Salon.com Uses Top Chef 'Virtual Party' to Promote Food Section

14y Douglas Quenqua

Salon.com Uses Top Chef 'Virtual Party' to Promote...

For season finale, BravoTV.com offers engagement through aggregated tweets, Facebook Connect and mobile chat. Read More...

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AOL and Neopets Cited for Running Violent Film Ads on Kids' Sites
Media

AOL and Neopets Cited for Running Violent Film Ads on Kids' Sites

14y Douglas Quenqua

AOL and Neopets Cited for Running Violent Film Ads...

The FTC reports that ads for violent R-rated films were spotted on sites targeting children under 13, such as Neopets, Runescape, and WWE Superstars. ...

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Geo-Targeted Display Ads Set for Growth
Media

Geo-Targeted Display Ads Set for Growth

14y Douglas Quenqua

Geo-Targeted Display Ads Set for Growth

Spending on location-targeted ads to more than double by 2013, says BIA/Kelsey Read More...

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Consumers Do Homework Before Buying This Holiday Season
Media

Consumers Do Homework Before Buying This Holiday Season

14y Douglas Quenqua

Consumers Do Homework Before Buying This Holiday S...

Online holiday shopping going up again, after a decline last year. Read More...

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Twitter, FM, and Microsoft Extend Association with ExecTweets IT
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Twitter, FM, and Microsoft Extend Association with ExecTweets IT

14y Douglas Quenqua

Twitter, FM, and Microsoft Extend Association with...

A group of prominent IT bloggers has been picked to share their tweets on a new branded site. Read More...

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At 15, Salon.com Tries Once Again to Reinvent Itself
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At 15, Salon.com Tries Once Again to Reinvent Itself

14y Douglas Quenqua

At 15, Salon.com Tries Once Again to Reinvent Itse...

The company's CEO discusses his vision for saving Salon. Read More...

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OfficeMax Adds Social Element to Elf Yourself 2009
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OfficeMax Adds Social Element to Elf Yourself 2009

14y Douglas Quenqua

OfficeMax Adds Social Element to Elf Yourself 2009

The company's Elf Yourself application is still going strong and is rolling out new features for its fourth year. Read More...

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Augmented Reality App Provides Virtual Fitting Room for Shoppers
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Augmented Reality App Provides Virtual Fitting Room for Shoppers

14y Douglas Quenqua

Augmented Reality App Provides Virtual Fitting Roo...

Tobi.com is the first retailer to try Fashionista, a tool that lets online shoppers superimpose apparel on themselves. Read More...

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Study: Consumers Look to Social Media for Discounts
Media

Study: Consumers Look to Social Media for Discounts

14y Douglas Quenqua

Study: Consumers Look to Social Media for Discount...

A surprising number of people who friend brands on Facebook are simply looking for deals, a Razorfish report finds. Read More...

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Publicis Moves Kinsella to Digitas North America as President
Media

Publicis Moves Kinsella to Digitas North America as President

14y Douglas Quenqua

Publicis Moves Kinsella to Digitas North America a...

Colin Kinsella has been with Razorfish since 2004, most recently as chief innovation officer. Read More...

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Glam Nabs Yahoo Display Exec
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Glam Nabs Yahoo Display Exec

15y Douglas Quenqua

Glam Nabs Yahoo Display Exec

Josh Jacobs was Yahoo's top display ad exec and head of strategy for the Yahoo Publisher Network. Read More...

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Rubbermaid Social Media Effort Thinks Inside the Container
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Rubbermaid Social Media Effort Thinks Inside the Container

15y Douglas Quenqua

Rubbermaid Social Media Effort Thinks Inside the C...

A kitchen makeover for a well-known author and community manager yielded results, but don't call it grassroots. Read More...

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CafeMom Caters to Growing Number of Gaming Mothers
Media

CafeMom Caters to Growing Number of Gaming Mothers

15y Douglas Quenqua

CafeMom Caters to Growing Number of Gaming Mothers

Clorox is among the brands doing integrated sponsorships with new casual gaming destination. Read More...

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MediaVest Diverts Broadcast Budget to Hulu
Media

MediaVest Diverts Broadcast Budget to Hulu

15y Douglas Quenqua

MediaVest Diverts Broadcast Budget to Hulu

Video site scores big upfront deal on strength of demographic targeting. Read More...

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ComScore Finds Sharp Decline in Users Who Click Display Ads
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ComScore Finds Sharp Decline in Users Who Click Display Ads

15y Douglas Quenqua

ComScore Finds Sharp Decline in Users Who Click Di...

Percentage of Web users who click ads plummeted 50 percent in the past two years. Read More...

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Federated Media Names Deanna Brown President
Media

Federated Media Names Deanna Brown President

15y Douglas Quenqua

Federated Media Names Deanna Brown President

Brown will work closely with CEO John Battelle, who has moved to a client development role. Read More...

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Goodby Implores Ad Executives to Embrace Change
Media

Goodby Implores Ad Executives to Embrace Change

15y Douglas Quenqua

Goodby Implores Ad Executives to Embrace Change

Viral marketing starts at home for this creative ad agency exec. Read More...

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Advertisers Lag Consumers in Mobile Adoption, For Now
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Advertisers Lag Consumers in Mobile Adoption, For Now

15y Douglas Quenqua

Advertisers Lag Consumers in Mobile Adoption, For ...

Despite widespread device adoption, spending on mobile ads is 2.2 percent of online display spending. Read More...

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Web Will Account for 15 Percent of Total Ad Spend in 2010
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Web Will Account for 15 Percent of Total Ad Spend in 2010

15y Douglas Quenqua

Web Will Account for 15 Percent of Total Ad Spend ...

Spending on search advertising will drive further industry growth, according to GroupM Read More...

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Microsoft Brings Behavioral Targeting to Mobile Network
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Microsoft Brings Behavioral Targeting to Mobile Network

15y Douglas Quenqua

Microsoft Brings Behavioral Targeting to Mobile Ne...

Online targeting segments now available through mobile display inventory. Read More...

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VideoEgg Lets Clients Take AdFrames Across Web
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VideoEgg Lets Clients Take AdFrames Across Web

15y Douglas Quenqua

VideoEgg Lets Clients Take AdFrames Across Web

Advertisers can take display unit elsewhere on the Web, unbundling it from the firm's ad network. Read More...

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IVillage Redesign Gives Prominent Play to Advertisers
Media

IVillage Redesign Gives Prominent Play to Advertisers

15y Douglas Quenqua

IVillage Redesign Gives Prominent Play to Advertis...

New look is sleeker and more modern, with a renewed emphasis on community. Read More...

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Bonobos Takes DIY Approach to Social Media Marketing
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Bonobos Takes DIY Approach to Social Media Marketing

15y Douglas Quenqua

Bonobos Takes DIY Approach to Social Media Marketi...

The online mens clothing retailer takes a skillful approach to engaging -- and sometimes apologizing to -- its loyal customers, without the help of an...

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Break.com Creates Mini-Doc Series for Levi's
Media

Break.com Creates Mini-Doc Series for Levi's

15y Douglas Quenqua

Break.com Creates Mini-Doc Series for Levi's

Videos about quirky Americana are part of Levi's Go Forth campaign. Read More...

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The Gap Steps Up to Social Media in New Denim Campaign
Media

The Gap Steps Up to Social Media in New Denim Campaign

15y Douglas Quenqua

The Gap Steps Up to Social Media in New Denim Camp...

Campaign has no TV commercials, places greater emphasis on Facebook and online advertising. Read More...

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YuMe, AutoTrader.com Deal Offers Behavioral Targeting for Video Ads
Media

YuMe, AutoTrader.com Deal Offers Behavioral Targeting for Video Ads

15y Douglas Quenqua

YuMe, AutoTrader.com Deal Offers Behavioral Target...

YuMe becomes the latest to offer video advertisers behavioral targeting capabilities. Read More...

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