Hotmail Active Views Revives E-mail Innovation in 2011

Hotmail Active Views Revives E-mail Innovation in 2011

13y Ed Henrich

Hotmail Active Views Revives E-mail Innovation in ...

Use dynamic content to keep e-mail messages up to date when the recipient opens it. Read More...

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Marketers Unsubscribe Practices: Good, but not Great

Marketers Unsubscribe Practices: Good, but not Great

13y Ed Henrich

Marketers Unsubscribe Practices: Good, but not Gre...

E-mail marketers are missing out on opportunities to retain, reengage, or learn from dissatisfied subscribers. Are you? Read More...

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Death of Forward-to-a-Friend

Death of Forward-to-a-Friend

13y Ed Henrich

Death of Forward-to-a-Friend

Inviting subscribers to share content with their friends and family in their trusted social networks is far more powerful than using forward-to-a-frie...

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E-mail Testing Inspiration

E-mail Testing Inspiration

14y Ed Henrich

E-mail Testing Inspiration

Finding inspiration from Alice in Wonderland, Dumbledore, and others to embrace a testing mind-set. Read More...

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E-mail: Make It the Linchpin of Your Digital Holiday Planning

E-mail: Make It the Linchpin of Your Digital Holiday Planning

14y Ed Henrich

E-mail: Make It the Linchpin of Your Digital Holid...

It’s time to review what you learned from last year's holiday season, assess your e-mail program's performance, look for ways to fine tune it, and sta...

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The Inbox 2012: Surf the Wave

The Inbox 2012: Surf the Wave

14y Ed Henrich

The Inbox 2012: Surf the Wave

E-mail marketers need to learn that they can control themselves, but they can't control the wave of change. Read More...

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Mobile and E-mail - Marketing on the Move

Mobile and E-mail - Marketing on the Move

14y Ed Henrich

Mobile and E-mail - Marketing on the Move

SMS marketing has proved its worth, capturing e-mail addresses, optimizing delivery notifications, and receiving receipts on the go. Read More...

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The Coming Cross-Channel Confusion

The Coming Cross-Channel Confusion

14y Ed Henrich

The Coming Cross-Channel Confusion

Cross-channel coordination enables a greater connection with your customers. Look to the future for technology to make this easier. Read More...

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Including E-mail in the Attribution Equation

Including E-mail in the Attribution Equation

14y Ed Henrich

Including E-mail in the Attribution Equation

Analyze this: One model allocates e-mail exactly 0.0 percent of attribution for large advertisers. That's hard to believe. Read More...

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Diagnosing a Common E-mail Malady: 'Revenue Failure'

Diagnosing a Common E-mail Malady: 'Revenue Failure'

14y Ed Henrich

Diagnosing a Common E-mail Malady: 'Revenue Failur...

Create a "revenue tree" to build up strengths and identify weaknesses in your e-mail marketing program. Read More...

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2010 Trends: The E-mail Marketer's Perspective

2010 Trends: The E-mail Marketer's Perspective

14y Ed Henrich

2010 Trends: The E-mail Marketer's Perspective

This may be the year when everything changes. A look at what might happen to e-mail, mobile, and social channels in 2010. Read More...

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Quick Fixes for Your Holiday E-Mail Program

Quick Fixes for Your Holiday E-Mail Program

14y Ed Henrich

Quick Fixes for Your Holiday E-Mail Program

Polish up your e-mail marketing campaigns in time for the holiday season. Read More...

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Easy Steps for Improving E-mail Communications

Easy Steps for Improving E-mail Communications

14y Ed Henrich

Easy Steps for Improving E-mail Communications

Ten creative tweaks to tune up your holiday e-mail program and get better reach for your messages. Read More...

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Twitter for E-mail Marketers

Twitter for E-mail Marketers

14y Ed Henrich

Twitter for E-mail Marketers

Six tips for integrating Twitter and e-mail marketing initiatives. Read More...

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Segmentation Strategy: The Welcome E-Mail Series

Segmentation Strategy: The Welcome E-Mail Series

15y Ed Henrich

Segmentation Strategy: The Welcome E-Mail Series

Build on information and processes already in place to lift your e-mail program's performance. Five tips to get you started. Read More...

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Tune Up Your Holiday E-mail Planning Now

Tune Up Your Holiday E-mail Planning Now

15y Ed Henrich

Tune Up Your Holiday E-mail Planning Now

A checklist to help you get ready now for the end-of-year holiday season. Read More...

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To-Do List for Facebook and E-Mail Integration

To-Do List for Facebook and E-Mail Integration

15y Ed Henrich

To-Do List for Facebook and E-Mail Integration

Five ways e-mail marketers can tap Facebook to improve online marketing performance. Read More...

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Adopting an E-mail Program Improvement

Adopting an E-mail Program Improvement

15y Ed Henrich

Adopting an E-mail Program Improvement

How a total makeover or a room-by-room improvement can bring in more revenue. Read More...

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Creating a Good E-Mail Marketing Strategy

Creating a Good E-Mail Marketing Strategy

15y Ed Henrich

Creating a Good E-Mail Marketing Strategy

Five areas are where e-mail marketers often get stymied and how to get moving. Read More...

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Top 10 Triggered E-mail Programs to Build Relevance

Top 10 Triggered E-mail Programs to Build Relevance

15y Ed Henrich

Top 10 Triggered E-mail Programs to Build Relevanc...

Examples of trigger-based e-mail programs and the benefits they deliver for clients. Read More...

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Segmentation: Yes, You Can!

Segmentation: Yes, You Can!

15y Ed Henrich

Segmentation: Yes, You Can!

Tips for overcoming three barriers to delivering segmented e-mail marketing campaigns. Read More...

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Interactive Sci-Fi

Interactive Sci-Fi

24y Ed Henrich

Interactive Sci-Fi

Sciencefiction fans are usually intelligent folk with overactive imaginations whose lust for living in the future is so great theyll glue on rubber ea...

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