Use dynamic content to keep e-mail messages up to date when the recipient opens it.
Articles by this author
E-mail marketers are missing out on opportunities to retain, reengage, or learn from dissatisfied subscribers. Are you?
Inviting subscribers to share content with their friends and family in their trusted social networks is far more powerful than using forward-to-a-friend.
Finding inspiration from Alice in Wonderland, Dumbledore, and others to embrace a testing mind-set.
It’s time to review what you learned from last year's holiday season, assess your e-mail program's performance, look for ways to fine tune it, and start planning for this year.