E-mail marketers need to learn that they can control themselves, but they can't control the wave of change.
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SMS marketing has proved its worth, capturing e-mail addresses, optimizing delivery notifications, and receiving receipts on the go.
Cross-channel coordination enables a greater connection with your customers. Look to the future for technology to make this easier.
Analyze this: One model allocates e-mail exactly 0.0 percent of attribution for large advertisers. That's hard to believe.
Create a "revenue tree" to build up strengths and identify weaknesses in your e-mail marketing program.