Baidu's New Logo Offering Will Enhance SEO

Asia Baidu's New Logo Offering Will Enhance SEO

7y Eddie Choi

Baidu's New Logo Offering Will Enhance SEO

A new logo feature from Baidu will enhance searches, but restricts priority to the homepage only. What will this mean for marketers in China? Read Mor...

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Common Symptoms Found at a Site Clinic

Asia Common Symptoms Found at a Site Clinic

7y Eddie Choi

Common Symptoms Found at a Site Clinic

During site clinics held at ClickZ Live events in Asia, there are a few common symptoms that arise in flawed websites. If any of these sound familiar,...

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Finding Comparable Tools to Google’s in China

Actionable Analysis Finding Comparable Tools to Google’s in China

7y Eddie Choi

Finding Comparable Tools to Google’s in China

Google is currently not an option for marketers in China. Here are ways to get around that hurdle by using comparable tools from other sources. Read M...

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Discover Instead of Measure

Actionable Analysis Discover Instead of Measure

7y Eddie Choi

Discover Instead of Measure

If you treat analytics as a discovery process, it will reward you with a capability to shift hindsight to insight and to a treasurable foresight. Read...

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Go Long-Tail for Your SEO Strategy in China

Asia Go Long-Tail for Your SEO Strategy in China

7y Eddie Choi

Go Long-Tail for Your SEO Strategy in China

If your website is hosted outside of China, localizing your SEO strategy for the country has its challenges. Here are two tips that could help. Read M...

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China: Does Content Marketing Matter to Baidu?

Asia China: Does Content Marketing Matter to Baidu?

7y Eddie Choi

China: Does Content Marketing Matter to Baidu?

I want to bring you some new perspectives on the largest search engine in China. Read More...

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Content-Driven SEO Will Become Standard Practice in 2014

Asia Content-Driven SEO Will Become Standard Practice in 2014

7y Eddie Choi

Content-Driven SEO Will Become Standard Practice i...

I'm optimistic that in 2014, marketers will leave the hype and put the theories into action. Read More...

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Set the Right Expectation for Your Campaign Results

Asia Set the Right Expectation for Your Campaign Results

8y Eddie Choi

Set the Right Expectation for Your Campaign Result...

Managing our expectations in marketing is very important aside from knowledge, technique, and practice. Here's why. Read More...

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Learn How to CTRL+ALT+DELETE Your Digital Marketing

Analytics Learn How to CTRL+ALT+DELETE Your Digital Marketing

8y Eddie Choi

Learn How to CTRL+ALT+DELETE Your Digital Marketin...

Reboot your marketing plan by learning how to apply these three steps. Read More...

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Irrelevant Content: SEO Impossible

Asia Irrelevant Content: SEO Impossible

8y Eddie Choi

Irrelevant Content: SEO Impossible

I would like to suggest a content strategy model as a complement to technical SEO for marketers in China. Here's why. Read More...

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The Future of Exhibitions Will Be Data-Driven

Asia The Future of Exhibitions Will Be Data-Driven

8y Eddie Choi

The Future of Exhibitions Will Be Data-Driven

My views on how technology would impact the industry 10 years from now. Read More...

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Integrated Marketing Analytics Is Possible

Analytics Integrated Marketing Analytics Is Possible

8y Eddie Choi

Integrated Marketing Analytics Is Possible

Consider these three challenges when measuring performance of an integrated marketing campaign. Read More...

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What Happens if We Stop Doing SEO in China?

Asia What Happens if We Stop Doing SEO in China?

9y Eddie Choi

What Happens if We Stop Doing SEO in China?

An in-depth analysis on search optimization for Baidu. Read More...

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Review: SES Shanghai 2012

Analytics Review: SES Shanghai 2012

9y Eddie Choi

Review: SES Shanghai 2012

My afterthought of the event held in China last month. Read More...

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An Interview With Google's Avinash Kaushik

Asia An Interview With Google's Avinash Kaushik

9y Eddie Choi

An Interview With Google's Avinash Kaushik

A discussion with Google's digital marketing evangelist on the state of web analytics in China today. Read More...

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Seeing What You Don't See in Digital Marketing

Asia Seeing What You Don't See in Digital Marketing

9y Eddie Choi

Seeing What You Don't See in Digital Marketing

If you are puzzling about how to do digital marketing in a correct way, here's one way to learn and be inspired. Read More...

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Understanding the Sphere of Integrated Marketing

Asia Understanding the Sphere of Integrated Marketing

9y Eddie Choi

Understanding the Sphere of Integrated Marketing

Marketers are dealing with the complexity of hybrid planning and measurement but how do we plan across online and offline media? Read More...

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Embracing Data Structure Is the Future of SEO

Asia Embracing Data Structure Is the Future of SEO

9y Eddie Choi

Embracing Data Structure Is the Future of SEO

Search engines today are increasingly emphasizing content structure. If you are still optimizing tags and links, think again. Read More...

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Search Advertising, Simplified

Asia Search Advertising, Simplified

10y Eddie Choi

Search Advertising, Simplified

Consider this no-frills approach to search advertising. Read More...

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These B2B Marketers Are the Good Wives

Asia These B2B Marketers Are the Good Wives

10y Eddie Choi

These B2B Marketers Are the Good Wives

Key takeways from moderating the B2B lead gen panel featuring Alibaba, Global Sources, and RS-Component at SES HK. Read More...

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Measuring Weibo Marketing: Zombie Fans vs. Social Momentum

Asia Measuring Weibo Marketing: Zombie Fans vs. Social Momentum

10y Eddie Choi

Measuring Weibo Marketing: Zombie Fans vs. Social ...

How are you measuring effectiveness for Weibo campaigns? Read More...

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Social Marketers Must Go Beyond Listening

Analytics Social Marketers Must Go Beyond Listening

10y Eddie Choi

Social Marketers Must Go Beyond Listening

Brands in China are flocking to use Sina Weibo for social marketing but is sentiment analysis a good indicator to measure success? Read More...

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China's Search and Social Marketing Integration

Asia China's Search and Social Marketing Integration

10y Eddie Choi

China's Search and Social Marketing Integration

Objective of This Paper Online marketing technologies, ranging from search engine to social networking site and microblogging have given marketers a p...

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SES Shanghai: An Overview of China's E-commerce Landscape

Asia SES Shanghai: An Overview of China's E-commerce Landscape

10y Eddie Choi

SES Shanghai: An Overview of China's E-commerce La...

My view on the e-commerce sessions presented and discussed in China. Read More...

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Book Smart Doesn't Rule in China

Asia Book Smart Doesn't Rule in China

10y Eddie Choi

Book Smart Doesn't Rule in China

Because of China's advertising practices, the scientific approach to marketing does not always work in this market. Read More...

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Should I Use Google or Baidu?

Asia Should I Use Google or Baidu?

10y Eddie Choi

Should I Use Google or Baidu?

Here's why Baidu might not be the answer to your search strategy in China. Read More...

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Social Marketing Is Lead Generation

Asia Social Marketing Is Lead Generation

10y Eddie Choi

Social Marketing Is Lead Generation

Social media is ideal for lead generation in B2B; here are three reasons why. Read More...

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