Brightmail this week released the fifth generation of its popular Brightmail Anti-Spam software. Read More...
View articleWhat happens when one of the biggest e-newsletter publishers goes shopping for a new e-mail vendor? Read More...
View articleWhat happens when one of the biggest e-newsletter publishers goes shopping for a new e-mail vendor? Read More...
View articleYou hit the 'send' button, and your campaign comes back marked 'return to sender.' Why e-mail bounces -- and what to do about it. Read More...
View articleThink multipart messaging gives you the best of both worlds? Think again. Read More...
View articleThey took the bait! Edward shares the results from the screen scrape traps hidden in a previous column. Read More...
View articleThe levels of email permission and why they matter as much to you as to your clients, customers, and contacts. Read More...
View articleHow spammers seed your lists -- and what you can do about it. Read More...
View articleWhat counts? What doesn’t? What are the six pitfalls in measuring the open rate of your emails? Read More...
View articleWhat email clients do people use at home? At work? Can they get HTML? What about Lotus Notes? The numbers weren’t out there -- so Edward ran a survey....
View articleNot yet nailed as a spammer? You will be (whether you deserve it or not). Edward offers three proactive steps to take now. Read More...
View articleBest Practices vs. Screw the Rules: I’ll listen to my subscribers. Read More...
View articleIt's easy to point fingers at competitors --until you find you're guilty of the same transgressions. At least finding out what the competition's doing...
View articleYou hit the ’send’ button, and your campaign comes back marked ’return to sender.’ Why email bounces -- and what to do about it. Read More...
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