Brightmail Steps Up Fight Against Spam With Version 5.0 Release
Email

Brightmail Steps Up Fight Against Spam With Version 5.0 Release

21y Edward Grossman

Brightmail Steps Up Fight Against Spam With Versio...

Brightmail this week released the fifth generation of its popular Brightmail Anti-Spam software. Read More...

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Shopping for an E-Mail Vendor, Part 2: Your RFP Is a Recipe for Success
Email

Shopping for an E-Mail Vendor, Part 2: Your RFP Is a Recipe for Success

21y Edward Grossman

Shopping for an E-Mail Vendor, Part 2: Your RFP Is...

What happens when one of the biggest e-newsletter publishers goes shopping for a new e-mail vendor? Read More...

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Shopping for an E-Mail Vendor: Part 1
Email

Shopping for an E-Mail Vendor: Part 1

21y Edward Grossman

Shopping for an E-Mail Vendor: Part 1

What happens when one of the biggest e-newsletter publishers goes shopping for a new e-mail vendor? Read More...

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Bounced E-Mail? Deal With It!
Email

Bounced E-Mail? Deal With It!

21y Edward Grossman

Bounced E-Mail? Deal With It!

You hit the 'send' button, and your campaign comes back marked 'return to sender.' Why e-mail bounces -- and what to do about it. Read More...

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The Myth of Multipart
Email

The Myth of Multipart

21y Edward Grossman

The Myth of Multipart

Think multipart messaging gives you the best of both worlds? Think again. Read More...

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Screen Scrape Diaries, Part 2
Email

Screen Scrape Diaries, Part 2

21y Edward Grossman

Screen Scrape Diaries, Part 2

They took the bait! Edward shares the results from the screen scrape traps hidden in a previous column. Read More...

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Opt-This, Opt-That: Putting Permission to Rest
Email

Opt-This, Opt-That: Putting Permission to Rest

22y Edward Grossman

Opt-This, Opt-That: Putting Permission to Rest

The levels of email permission and why they matter as much to you as to your clients, customers, and contacts. Read More...

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Screen Scrape Diaries, Part 1
Email

Screen Scrape Diaries, Part 1

22y Edward Grossman

Screen Scrape Diaries, Part 1

How spammers seed your lists -- and what you can do about it. Read More...

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How Open Rate Really Works
Email

How Open Rate Really Works

22y Edward Grossman

How Open Rate Really Works

What counts? What doesn’t? What are the six pitfalls in measuring the open rate of your emails? Read More...

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Real-World Email Client Usage: The Hard Data
Email

Real-World Email Client Usage: The Hard Data

22y Edward Grossman

Real-World Email Client Usage: The Hard Data

What email clients do people use at home? At work? Can they get HTML? What about Lotus Notes? The numbers weren’t out there -- so Edward ran a survey....

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Spam Insanity: The New Normal?
Email

Spam Insanity: The New Normal?

22y Edward Grossman

Spam Insanity: The New Normal?

Not yet nailed as a spammer? You will be (whether you deserve it or not). Edward offers three proactive steps to take now. Read More...

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Don’t Annoy Subscribers -- Until They Ask You To
Email

Don’t Annoy Subscribers -- Until They Ask You To

22y Edward Grossman

Don’t Annoy Subscribers -- Until They Ask You To

Best Practices vs. Screw the Rules: I’ll listen to my subscribers. Read More...

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Effectively Managing Subscribers -- by Accident
Email

Effectively Managing Subscribers -- by Accident

22y Edward Grossman

Effectively Managing Subscribers -- by Accident

It's easy to point fingers at competitors --until you find you're guilty of the same transgressions. At least finding out what the competition's doing...

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Bounced Email? Deal With It!
Email

Bounced Email? Deal With It!

22y Edward Grossman

Bounced Email? Deal With It!

You hit the ’send’ button, and your campaign comes back marked ’return to sender.’ Why email bounces -- and what to do about it. Read More...

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